The Real Challenges of Startup Marketing

Startup marketing is challenging. If you’ve come from larger or more established company background as many of you will, you may be used to relatively stable working environments. Startup marketing doesn’t...

Why Are Marketers So Obsessed with Millennials?

Arguably one of the most used (probably overused) words in a marketer’s vocabulary has to be “millennial”, a term that represents society’s young adults and is often associated with words like...

The Key to Creating Intrinsic Value in Business

Value creation is the essence of business. Value is what attracts and keeps customers. Value is what attracts and retains employees. It’s also what attracts and maintains relationships with investors, suppliers, distributors...

How Serial Entrepreneurs Avoid Risks

Many collaborative entrepreneurs wonder if there is a silver bullet that would help them get their company to work right now. And there is a truth that every serial entrepreneur knows. There...

Dos & Don’t of Startup PR

When talking to startup founders about launch PR, I’m frequently presented with similar concerns and queries - I thought it would make sense to lay down my thoughts here on recommended...

Marketing For Retaining Customers

We are familiar with the funnel illustration in business graphics as used to articulate parts of the sales or lead generation process. Most of these infographics end with the conversion of...

3 Assumptions We Got Wrong With Our Startup

I’ve been speaking a lot at events, in articles and in conversations about customer validation. The point of customer validation is to understand exactly who your customers are, and what they...

How To Build A Better Team

In today’s workplace, teams of coworkers often collaborate on projects, presentations, and other professional responsibilities. Managers tend to assemble these teams according to each member’s job role, experience, and skill set,...

The Correct Strategy For Bitcoin Entrepreneurship

Bitcoin entrepreneurs have yet to appreciate fully collaborative nature of the Bitcoin economy and its implications for entrepreneurial strategy. Every successful entrepreneurial act improves the Bitcoin economy and attracts more people...

How Cognitive Bias Affects Your Career Decisions

A large and growing body of research, suggests that our reasoning processes are far from perfectly “rational.” Over the past few decades, studies have pointed to a number of cognitive biases that...
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