Mindfulness in Business: The Science & Benefits

Mindfulness is non-judgemental present moment awareness. That means you’re not thinking about the past, you’re not thinking about the future, you’re 100% here-and-now. And rather than judging your experience as either good or...

5 Signs of A Disengaged Employee

I love the definition of employee engagement that I read in this recent TalentCulture post. It’s succinct and comprehensive: When employees are engaged, they adopt the vision, values, and purpose of the organization they...

Avoid These 3 Leadership Traps At All Costs

Getting into the right mindset to lead a team is a daily practice, according to executive coach Chris Holmberg. It takes work to release from negative feedback loops and realize your...

The Real Challenges of Startup Marketing

Startup marketing is challenging. If you’ve come from larger or more established company background as many of you will, you may be used to relatively stable working environments. Startup marketing doesn’t...

Why Are Marketers So Obsessed with Millennials?

Arguably one of the most used (probably overused) words in a marketer’s vocabulary has to be “millennial”, a term that represents society’s young adults and is often associated with words like...

The Key to Creating Intrinsic Value in Business

Value creation is the essence of business. Value is what attracts and keeps customers. Value is what attracts and retains employees. It’s also what attracts and maintains relationships with investors, suppliers, distributors...

How Serial Entrepreneurs Avoid Risks

Many collaborative entrepreneurs wonder if there is a silver bullet that would help them get their company to work right now. And there is a truth that every serial entrepreneur knows. There...

Dos & Don’t of Startup PR

When talking to startup founders about launch PR, I’m frequently presented with similar concerns and queries - I thought it would make sense to lay down my thoughts here on recommended...

Marketing For Retaining Customers

We are familiar with the funnel illustration in business graphics as used to articulate parts of the sales or lead generation process. Most of these infographics end with the conversion of...

3 Assumptions We Got Wrong With Our Startup

I’ve been speaking a lot at events, in articles and in conversations about customer validation. The point of customer validation is to understand exactly who your customers are, and what they...
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