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Definitive 10 Week Guide To Entrepreneurial Success



I started life rather late. Or so I say, gauging on my personal standards.

I wanted to be uber rich by the time I was 19. However, I lacked the fortitude of certain vital organs to commit to the decision. So I wussed out, went to college, got a degree, wussed out some more, then got a job, then wussed out some more, got a credit card and then finally I manned up.

I started many different ventures, all which had successes, little but not enough to push me out of the rat race of life, meaning pay check to paycheck. Years ago, I wouldn’t have dreamt of doing anything for free, because a salary and commissions and payments for my service sustained my wuss life. Of course I idolized Bill Gates and the guy who created Yahoo. Of course I dreamt about being just like them. But, the seduction of middle class life (no matter how high you are in the pay grade, it is still middle class) was far harder to ignore. Also being of Asian descent, family pressure to get a degree and a job was monumental. So basically it was plenty of facilitated wussing.

Then, I took a leap of faith; I was at the time earning almost 100k annually and I decided to finally live all the books and seminars I took. I resigned from my job and I jumped into the middle of the ocean without a life jacket, raft or even knowing which part of the ocean this was. And when you are in that deep, you either swim or die. Best way to learn to swim is when you are in the middle of the ocean. No amount of swimming lessons can beat that motivation. So, I did everything from selling, to acting to directing. Plenty of success in almost all, but it was never enough. I was still clinging to the degree that would be my raft. I kept leaning on my former profession as a life saver. I never really grew as much as I wanted to.

And then it happened. In 2009 my meager business empire came crashing down. All of it just wiped out by the next year. I hit rock bottom. From driving my own cars to washing other people’s cars for a meal. It took me a few more years to grow a pair and really swim. Today the ocean of business is rougher than ever, but I changed my approach. I no longer look for a raft or a life jacket. As a matter of fact I feel nervous when there is shore.

Now, enough about me. What is this got to do with you ? Well if you are an entrepreneur or want to be, before anything else, you need to be ready for one certain thing that will definitely happen when you get into business. Ready? You will definitely fail. And oh so glorious this failure would be that you would want to stab yourself in your own aching heart.  But, keep moving. Never stop swimming and I guarantee you, the next fall won’t be as painful. And then every fall, would just seem like a tiny shaving cut. You won’t even notice it is there. You will understand that a strong psyche is above anything else when it comes to business. Not just foolhardy optimism, but a strong mental ability to accept, adapt and grow. Not denial, but rather acceptance; not ego, but rather humility in learning.

And above all, a cause greater than money, a desire more powerful than wanting to gain wealth. When you have this then know that you are no longer just a businessman, you are now an entrepreneur. Ready to rock the world?

What are you waiting for?

So here are my 10-week guideline for you as an entrepreneur. Do this very diligently. I will go into greater detail in the coming weeks, but for now this is your rough guide to the rough world of entrepreneurship. Take one week for each task, as you will go through your logic sequence of Why, What and How. Define and write down everything that pops into your head. All this is designed to give you enough tools to calculate your probability and then jump into the ocean of business!

Week 1 – Understand your nature.

Why are you an entrepreneur? What makes you as an entrepreneur different? Bill Gates is a much different entrepreneur than Steve Jobs. Richard Branson is a very different entrepreneur than Tony Fernandez.  If you were given a challenge, to sell your service or product with absolutely no profit or no personal revenue for you, will you still be an entrepreneur? Find your definition as an entrepreneur.

Week 2 – What do you really want?

Are you in business for a purpose greater than money? Money is not evil; as a matter of fact I love it. It’s the greatest invention ever. It makes the world move. But lust for it makes people go cuckoo. What is more important, your way of life or your business? Can you go for a year without your past time activities? Will you be able to give up an expensive hobby until your business is really developed?

Week 3 – Money: You either have it or you want it.

How much money do you have? In business (and in life) money buys you time. If you have a fixed monthly expense of 10,000 plus a variable of 5,000, that means you need to have at least 180,000 to flow in seamlessly for the next 12 months. And most businesses do not turn around or even break even until the 3rd year is over. Do you see a flow happening?

Week 4 – The power of PAUSE.  Stillness is far greater than motion.

Everyone makes this mistake. And they make it repeatedly. The trick is to catch yourself doing it. I say this all the time, don’t be in the business, but work on it. When you are feeling overwhelmed, you need to pause. TOTAL PAUSE. No communication, no business talk, nothing. Just PAUSE and absolutely figure out where you are at this moment in your business. Do this frequently.


This is the furthest thing from the truth. In today’s world of business, you are never alone. There is so much help, from free consultations, to leveraging off your competitors; there is absolutely so much help. I don’t say this from theory, but backed by actual experience. I was able to rebuild myself so much more quickly because the world today is about adding value. Seek for help!

Week 6 – Bouncing back after a fall.

If you are an entrepreneur, I would wish for you to fail, and fail big. HUH? You never truly become an entrepreneur unless you have been threatened with law suits, employees complaining to the employment office, partners treating you like crap and above all, teetering the edge of bankruptcy. Please get these experiences sooner than later, because it is so much easier to bounce back up when you are younger.

Week 7 – Love, family and business?

Love and family, could be your greatest ally or your biggest annoyance, when you are on the entrepreneurial path. Most businessman (and women) end up having very sour personal relationships. If someone denies this, they are lying. This is the art of balance; there is no way around it. Messy affairs, fighting with your spouse, divorces and families that cheat lie and steal; get ready for it. But you will eventually find a way to deal with these. This happens because business takes a toll on your personal and emotional needs and of those around you. From trusting too much to being emotionally void; these are the side effects.

Week 8 – The ASIAN FRINGE, Business SCIENCE.

If you are Asian, then you know what Feng Shui or Vastu is. Numerology, astrology, horoscope compatibility… (Did you know that the Tiger and Rabbit are a good business match in Chinese horoscope)? Now, I am not discounting these, as a matter of fact I don’t take in clients that do not fit their numerology personality with me, however business is business. Remember these things are old beliefs that have some practical roots to them. They should not be the full decision maker for you, rather a support system. Best you understand what you are getting yourself into. Else, forget about it.


Glocal stands for think Global work Local. Meaning, you take what is globally a standard and you adapt it to you. For example, McDonalds in the Philippines serves rice by default. Why? Filipinos cannot live without rice. But it is still McDonalds and has all the goodness that comes with it.  So if you are a company here in Asia or a business in Asia, adapt your model to fit the international way (primarily western way) but tailor it so it fits your culture. The old logic that Asia has huge populations and you will succeed by the sheer number of people who get your services is a myth and a painful one, if you get into it without understanding the local market. Trust me, I have seen these happen repeatedly with many foreign owned companies. Every single Asian country is worlds apart in terms of business and people management culture. So, think global operate local.


It’s the new millennium. If Microsoft Excel is your primary accounting tool, you are seriously backdated. Windows is now only in 14% of the world’s computers. Everyone is moving to the CLOUD. A 5-man operation can make bank. There are apps for everything today. Get wise. Get “APP’ed” up. Equip yourself and make life easy for you. Business process is still the same, but it has been sped up so much, that if you snooze, you will definitely loose!

JUMP AND SWIM. Do or die, there is no try.


Can the Japanese foster Innovation?



Loftwork Inc., FabCafe, MTRL have created a support program and open community, COURIER, which assists innovators that target the global market. A meetup and presentation based on the topic, “Which city has the most global business opportunities?” was held on recently. At the event, nine business leaders knowledgable of the various regions in Japan shared their expertise and challenges.

Thinking of new businesses, putting them into practice, and sharing those ideas—that is “COURIER”

On this day, together with FabCafe, which have opened 10 offices throughout the world, Loftwork Inc. announced the opening of its new hub for global business in Hong Kong. Furthermore, along with the opening of MTRL Hong Kong, Loftwork Inc. also announced the launch of an online platform, “Material Service (,” which connects material manufacturers with creators.

The launch of COURIER is closely linked to this type of activity. In the opening speech, Mitsuhiro Suwa of Loftwork, Inc. reflected on the history of Loftwork, Inc.—”We have supported the new businesses and innovation of companies, but as a matter of fact, we have not had many connections with startups,” explanining that “whether it be an entrepreneur or an intrapreneur, the situation of capital and human resources is the same even though the crowd to appeal to may differ. If both sides share their information and network and complement one another, there is an opportunity to create a synergy effect.”

If we can utilize FabCafe as a platform for startups which aim to expand in the global market, we can persuade executives and investors to expand their businesses and thus create more possibilities. Suwa explained how from this idea, COURIER, a community of businesses was born—a community that thinks of new ideas, puts them into practice and shares them.

Startups without a sense of purpose and preparation will only become lost

The holy ground of startups—Silicon Valley. CEO of consulting firm Pacific Sky Partners Zak Murase, while describing how “unfortunately, the Japanese do not have a presence in Silicon Valley,” provided the following analysis of why Silicon Valley is known as the holy ground of startups.

<The Reasons Why Silicon Valley is the Holy Ground of Startups>

1) Great Weather
The good weather creates a welcoming atmosphere to share new ideas and start new businesses.

2) World’s Top Ecosystem
There has been a continuous cycle of achievers of success breeding new achievers since the 1960’s.

Meanwhile, the prices in general are 2.5 times those of Tokyo. This is characteristic of Silicon Valley—labor costs and cost of living are high, which can make placing a development team in Silicon Valley unrealistic. Given this situation, do startups have a chance in Silicon Valley? Murase shared the following recent topics.

– Total capital invested is generally increasing
– General decrease in investments into seed stage startups
Investors have been actively investing in seed stage startups which are performing well, showing how they are carefully selecting where they are investing.
– The influence of the “Big 5” is overwhelming
Even if startups are able to innovate, they are either acquired by the “Big 5,” Facebook, Amazon, Microsoft, Google and Apple, or are completely crushed.

With that said, what do the Japanese need in order to perform well in Silicon Valley? Murase finishes by highlighting the 3 points below.

<Preparing to Enter Silicon Valley>
1. Hold a clear sense of purpose
2. Prepare to settle down in Silicon Valley
3. Slowly create a reputation and build trust

The key to promotion is to connect with local media and local people

Next, CEO of Network Communications Corp., Naoko Okada explained the business situation in Washington D.C., where her business holds an office. She emphasized how the city provides a suitable environment for startups—there are many security startups, rate of growth of entrepreneurs is number one in the U.S., the restaurant industry is booming, the city is undertaking a project to become a smart city (Smarter DC Project), the local embassy and chambers of commerce give strong support.

As for her specialty in global P.R., she explains, “Business and P.R. are closely linked. Creating something that fits with the local market and conducting promotion and P.R. activities go hand-in-hand.” She continued, discussing how local media is the key to “bringing the desired information to those who want it,” especially in the context of local promotion of products and services. She claims, “It is important to connect with locals, members of the community, people of the embassy, people in media and local executives. In order to do this, startups must disclose themselves and send out information.”

Case study: What is the methodology behind bringing Japanese goods and services overseas?

Tomohiko Nihonyanagi of Loftwork, Inc. raised the example of the “MORE THAN PROJECT,” a project which has supported the overseas expansion into 21 countries for the production of the “JAPAN brand.” He emphasized, “Bringing products and services overseas means bringing products and services to local markets. If a business does not understand this, they cannot sell. It is important to understand which regions and markets to target, understand their lifestyles and the market trends.” He shared some specific ways to approach this issue.

<Approaches to overseas expansion>
1) Adequate understanding of the company’s products and services
2) Selecting a business partner
3) Researching local markets
4) Localization
5) Promotion within local markets

Likewise, Takuya Hotta, CEO of Culture Generation Japan Co., Ltd., described the case of how Tokyo Some-Komon was successfully arranged into a Muslim dress as a way of promoting traditional Japanese dyeing methods overseas. He provided an analysis of the keys to success.

<Reasons for Success in Local Distribution>
– Selecting a business partner
The most important thing is to match with a business partner who shares the same sense of direction and passion. Partnering with designers and distributors with existing markets can make success more likely.
– Understanding which parts to keep and which parts to change
Clearly understand constraints, costs and strengths of the company’s product.
– Conveying a philosophy
Always use the underlying passion as a base to make decisions. Do not lose your sense of purpose.

Go global with understanding of local markets and making the most of the expertise in your best team

The second section kicked off with a session by Masaru Ikeda, co-founder of THE BRIDGE and blogger. Ikeda manages a news media site for startups and knowledgable in the business situations of various countries. He points out, “Japanese startups tend to look to Asia first to expand their business, but given the level of maturity in society and infrastructure, as well as the economic conditions in these countries, many of them do not succeed.”

With this point in mind, Ikeda introduced some startup hubs (cities) that have attracted attention.

– Paris
After renovation of a railway depot, Paris became home of the world’s largest startup campus, “STARTION F.” The French president, a former investment banker, has shown his active support for startups. Paris is also well known for its richness in talent in the field of A.I..

– Tallinn
Methods of raising funds is becoming diverse. “Funderbeam,” or the use of blockchain-based technology to bring together investors and companies is extremely interesting.

– Helsinki
Birthplace of Nokia. Many hubs for research and development with major startup activity. Oulu is famous for its event where startups pitch in the frozen water of the Baltic Sea.

– Tel Aviv
Israel’s largest festival for startups, DLD Tel Aviv, is held every September. Tel Aviv has become one of the prominent startup hubs of the world.

It’s not about the “city,” but the “people” who are there

Next, Kelsey Stuart, in charge of international communication of FabCafe at Loftwork, Inc., describes how FabCafe has built a global network. She explains, “When we open a new FabCafe overseas, we don’t evaluate the ‘city,’ but we evaluate the ‘people’ who are there,” and raised the following points.

<Criteria for opening a new FabCafe overseas>
– Is there a vision for FabCafe?
– Is there past experience in digital fabrication cafes?
– Is there connection to the local creator community?
– Would FabCafe function as a creative platform?

Stuart adds, “FabCafe is not a franchise. In each country, the promoters within each region gather their resources, capital and community and manage the cafe.” She explained how FabCafe has expanded globally by gathering people who sympathize with their philosophy and share their values, ideas, brand, graphics and websites.

Short presentations by two globally expanding startups

Next, two startups that have gathered attention made presentations. With his vision of “Product for Peace,” CEO Radcliffe Takashi Onishi of the Babels inc. introduced his Q&O (Question and Opinion) service, “historie,” which provides various interpretations of society’s controversial topics. He explains, “From problems of history and international conflicts, the information out there only provides one side of the story. For this reason, society is full of people who only see things from one perspective, which can lead to conflict. As a solution, society needs a product that can line up different opinions from multiple perspectives.” Instead of a Q&A service that provides one best answer, the service collects opinions that cannot be found through a search engine or SNS and information that are not found on Wikipedia or textbooks. By making various opinions easily visible, the service aims to promote the evolution of the imagination that mankind seems to be losing.

On the other side, , CEO of DiGINEL Inc./DiGITAL ARTISAN Inc., represented a startup which offers technology services related to digital tools. As one of the new services they are preparing to launch, he introduced “OpenNail,” a nail chip service which fits each individual’s nail shape. The company created a process utilizing a 3D printer to allow creators and designers to participate in the nail design process. In the future, easily ordering a nailchip of choice on the Internet and smartphones will become a reality.

Global business leaders provide hints for startups that succeed

– Presence of the Japanese

Murase: The Japanese are well-known for their disappointing levels of English. Whereas in the U.S., people are taught to express their opinions from childhood, the Japanese believe in conformity and have a hard time being heard because they do not express themselves. In Silicon Valley, this is becoming an obstacle.

Ikeda: The Japanese try to appeal to the fact that their startup is “Japanese.” But what’s most important is what is left once that national identity is taken away.

Okada: Are the entrepreneurs being trained to properly promote themselves?

Murase: If you decide to go to Silicon Valley, you should thoroughly practice your elevator pitch. Of course, there are people who are not proficient in English but do well in Silicon Valley. Those are the people who have passion or have something unique and are able to speak with confidence. Even if their English is not perfect, their aura is what leads them to success. This is a skill, too.

– Setting up an office

Okada: Apart from problems regarding communication, it might not matter where you put an office.

Ikeda: Since SaaS and the Internet is so commonplace nowadays, it might not matter. In fact, there are many cases where a business is organized around people who are scattered throughout different locations. Expanding business by selecting cities based on their features and gathering expertise in various locations could even be a way to make better startups.

Murase: It’s not rare for startups to scatter their teams in Silicon Valley. Startups will be strong if they can create a “best team” while taking advantage of each region’s features.

– The most important thing in global expansion is “English and mindset”

Murase: English. It’s the most important thing.

Ikeda: English of course, and also a mindset. If you have lived in Japan for a few decades, what you see becomes the world to you. We can expand our possibilities just by conducting business with the awareness that there are many races and cultures in the world.

There are obstacles for the Japanese to lead the world in innovation. However, now that there are platforms out there to bring innovation to the world, the path in front of us is opening. Okada sent a powerful cheer to all of the startups that are looking to expand globally: “Japanese people, let’s get more active globally!”


About the Author

This article was produced by Lotfwork. Through planning, production, and communication, Loftwork is a creative partner that will make business innovation a reality.see more.

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Callum Connects

Brad Adams, Managing Director of Ocean Grown Abalone



Ocean Grown Abalone’s, Brad Adams is revolutionising abalone production in a clean, green and sustainable way off the south west coast of Australia.

What’s your story?
I grew up in the remote town of Augusta in the very south west of Western Australia where the Southern Ocean meets the Indian Ocean.

My family have a long association with aquaculture and the fishing industry. I’m a 3rd generation fisherman and my father founded the commercial wild abalone diving industry in Flinders Bay in the 1960s.

I followed an aquaculture route, and after I completed my studies in Tasmania, I returned home to start the development of a new technique of growing abalone.

After close to 20 years researching, developing and inventing a new technology, OGA’s sea ranching technique was born and the ‘abitat’ was developed.

Sea ranching is an aquaculture technique where hatchery bred juvenile abalone are placed on OGA designed artificial reefs, ‘abitats’, which are placed in the ocean and left to nature to grow for 2-3 years until they reach a marketable size. They feed and survive in the wild.

The abalone produced from the sea ranch is identical to the highly sought after wild catch product, but has the competitive advantages that only aquaculture can provide. OGA can supply year round to meet market demands to whatever size or product specification the market requires.

Importantly, the sustainability of the abalone using the sea ranching technique is proven and monitored on an ongoing basis. Monitoring the ‘abitats’ and the sea ranching technology is paramount to OGA.

What excites you most about your industry?
That we can grow a premium seafood product which is highly revered in Asia, in a sustainable and environmentally friendly way. The sea life we are seeing in Flinders Bay now that the reefs are down is incredible. We are seeing many different types of fish which were no longer in the bay as well as plenty of sea grass creating an underwater sustainable ecosystem.

What’s your connection to Asia?
I am born and bred in Augusta in WA. OGA exports premium greenlip abalone to Asian markets including Singapore, Hong Kong and China.

Favourite city in Asia for business and why?
Hong Kong. It has a strong seafood (especially abalone) culture developed with Australian exporters over many years. Also the buyers are great; relaxed people who enjoy having a good time showing you their amazing city.

What’s the best piece of advice you ever received?
You only live once, so always follow your passions.

Who inspires you?
Andrew Forrest – his single minded purpose and determination, and how he uses his wealth to improve the lives of others.

What have you just learnt recently that blew you away?
Banging your head against a wall burns 150 calories per hour.

If you had your time again, what would you do differently?
There are many things I would do differently if I had today’s hindsight as foresight, however all my mistakes, successes and decisions have made me the person I am today. I am comfortable with that.

How do you unwind?
I am a keen surfer. Being at one with the ocean is important to me.

Favourite Asian destination for relaxation? Why?
Lembongan, Indonesia. Great waves, great food, great people

Everyone in business should read this book:
Grit – Angela Duckworth
“Success is the result of passion and persistence, not talent and luck.”

Shameless plug for your business:
OGA have developed the world’s first commercial greenlip abalone sea ranching facility. We build our own artificial abalone reefs (called abitats) on our leases in the pristine waters of Flinders Bay. We place hatchery reared juvenile abalone on them – then let nature (with a little help from our divers) do the rest to produce this marine delicacy. A totally natural, ‘wild-harvest’ product. Because we have some control of the process we can harvest to market demand to whatever size the market requires. We call this aquaculture technique sea ranching.

This video explains the business in 7 minutes:

How can people connect with you?
Email: [email protected] or

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
Download free copies of his books here:

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