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Effective ways of Promoting your Startup in the Initial Stages

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Startup Ideas are as sensitive as the new born babies, you nourish them, groom them with utmost care. A lot of startups has emerged as super powers in the recent times, with millions of funding. Though they remain as the inspiration for the upcoming startups, the mantra or the key behind their success is still debatable and mysterious.

We see a lot of articles talking about the rules and secrets to scale up your startup at a different level, some are outdated and some are fantasizing. Since the money and resources are limited for a growing startup, any new step for advancements seems like a monstrous job. But it ain’t right. As the founder of Brandvoy, one of the best advertising agencies in India for startups, I have clearly understood the financial and Operational hurdles in running a startup.

So, this is how you promote your startup in Initial Stages.

  1. A solid website

    You might have heard this a million times, but i say, there is no harm in hearing for the Million oneth time. With the strong influence of internet in the current trends, a strong POS or Presence on the web is a must and the basics start from the website. Designing the site as a lead generation machine is strongly recommended for any kind of business, it might be either a product or a service. Remember, CTAs on your website are key for your online Leads.

  2. Social Networking

    I would take the freedom now, to break a globally accepted myth, where Facebook and Twitter are only considered as the social Media. Every niche has it’s own social media, that needs to be identified and explored to the fullest. Combination of networks from multiple sources can get the best results.

  3. Public Relations

    Usually PR agencies are expensive if you are planning to feature your startup on a some blog or news paper. No worries, you can find a good number of Online news portals or blogs that can help you in promotion for free of cost say Yourstory, Chalohyderabad etc.,. This will also help you in search engines, with a increased level of web foot prints.

  4. Search Engine Optimization

    Most effective and important way to be the pioneers in the market. Though the process is slow and painstaking, it will help you in generating leading consistently in a long run. There are companies or organizations, who spends huge amounts just stay on top of the search results as they know the value of it. Since you don’t have a budget of that sort, i suggest you to keep calm and relaxed. Focus on writing fresh relevant content for your website, and make sure that the headings and titles are defined according to the target. Do not ignore on optimizing the images. Regularly follow Google Analytic, Webmaster or any other metrics tool that gives you the idea on the customer behavior and acquisition.

  5. Do your Job Right

    Your clients are your salesmen. If you understand this phrase, you understood your business.

  6. Keep your Employees happy

    The people you spend the most with, as a startup is your employees. Meaning you want to see happy faces around to bring in some positive energy, right? If they are not happy, your clients are not happy making you and your Startup Unhappy. Give some space to think and work, provided paying them on time. A happy employee is always there to share his work culture with friends and family with pride, a promotion in fact.

  7. Referrals

    Nothing beats this method, if you have a strong network of people around. This is one of the reasons why grads or drop outs from premium institutes are successful as their alumni are already there at that level. Pay them or Help them back with a referral, but do not forget to return the favor in any ways.

About the Author

Imran Mohammad, is an advertising and branding professional at Brandvoy Designs, a full service advertising agency in Hyderabad, India. Can be reached at [email protected]

Entrepreneurship

Women on Top in Tech – Espree Devora, Creator, Podcast Producer, and Host at WeAreLATech.com

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(Women on Top in Tech is a series about Women Founders, CEOs, and Leaders in technology. It aims to amplify and bring to the fore diversity in leadership in technology.)

Espree Devora is known as “the Girl who Gets it Done”. She created WeAreLATech.com, a hub for entrepreneurs to connect to resources in the Silicon Beach community, which hosts the 1st podcast focused on LA Startups. She is also a podcast Producer and Host of the show, Women in Tech Podcast. The purpose of the show is for every listener to walk away feeling ‘If She Can Do It So Can I’. She calls it “actionable empowerment”. In 2017, Espree was listed by Inc Magazine as top 30 Women in Tech to follow.

What makes you do what you do?
Being an entrepreneur is in my blood. Some days are epic highs. Others are incredibly uncomfortably low. It’s not an easy day to day life, but living with a sense of purpose is an extraordinary gift.

How did you rise in the industry you are in?
Being myself. Pushing through my fears to be positively vulnerable. To live as though I am always mentoring even though I may not know who’s paying attention.

Why did you take on this role/start this startup especially since this is perhaps a stretch or challenge for you (or viewed as one since you are not the usual leadership demographics)?
I’ve always loved media production. It’s a creative art form that can have long lasting positive effects on the audience who absorbs the content I create.

Do you have a mentor that you look up to in your industries or did you look for one or how did that work? How did you make a match if you and how did you end up being mentored by him/her?
I do now have a mentor I look up to to be my most powerful self. We met at a conference and we speak regularly to work past my self-limiting beliefs and to build an abundant life, both spiritually and professionally. My mentor’s name is Debra Hockemeyer.

Now as a leader how do you spot, develop, keep, grow and support your talent?
I seek out integrity and a moral compass code. I want empowering solution mind teammates who value our company culture.

Do you consciously or unconsciously support diversity and why?
Yes, because we’re human.

What is your take on what it takes to be a great leader in your industry and as a general rule of thumb?
Lead with vulnerability, let your audience share in the progression of your journey.

Advice for others?
Your “intuition is your oracle”. Walk your own path, don’t try to be someone else. They had their journey so it’s time for you to create your own journey now.

People crave connectivity, not celebrity. So rather than trying to look big, instead focus on creating immense positive impact in each person’s life (be it customer or partner or friend)

My Mom always says every “No” is one step closer to a “Yes”.

We want to continue to build connective technology, produce meaningful media and create unique offline experiences in the startup space to move people from online digital relationships to high quality offline relationships.


If you’d like to get in touch with Espree Devora, please feel free to reach out to her on LinkedIn: https://www.linkedin.com/in/espree/

To learn more about WeAreLATech.com , please click here.

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Callum Connects

Darvin Kurniawan, Founder & CEO of REIDAO

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Darvin Kurniawan is impressed by blockchain technology. He believes it will change the way we live in the not so distant future. His business, Crowdvilla.io is using blockchain technology to change how society owns assets.

What’s your story?
I was trained in computer science and I went on to appreciate the many facets of business. I delved into multiple industries, which equipped me with the many skills to become a ‘jack of all trades.’ This allowed me to see things from various points of view and to identify opportunities and potential risks.
I heard about bitcoin for the first time in 2011. It was very difficult for me to understand back then. I revived my interest in blockchain technology near the launch of the second most popular blockchain, ethereum and I have been involved ever since.

What excites you most about your industry?
Blockchain has a real chance to change how we live as a society. This is not just as a business or start-up, but a way of life.

What’s your connection to Asia?
My grandfather came from China to Indonesia. I was born in Jakarta, Indonesia. I moved to Singapore for university and have stayed here since then.

Favourite city in Asia for business and why?
Singapore, for its efficiency, and very clear rules and regulations. Not to mention the relatively competitive tax rate.

What’s the best piece of advice you ever received?
“Just try it out.” So simple, yet many fail to appreciate the fact that surveys and questionnaires sometimes just don’t work.

Who inspires you?
Nassim Nicholas Taleb, a writer. He inspires me because of his ability to see things the way they are. He articulates points that I knew existed, but I couldn’t explain. That’s what makes me drawn to his writing.
Basuki Tjahaja Purnama (Ahok), a politician. He is able to say what’s right, no matter what!

What have you just learnt recently that blew you away?
A blockchain AI project by SingularityNET. It’s going to change how we live if it goes mainstream.

If you had your time again, what would you do differently?
I would have been more persistent in my endeavours. I learnt the hard way. In many cases, what was needed was time.

How do you unwind?
I frequently take a long stroll.

Favourite Asian destination for relaxation? Why?
Lombok, Indonesia. It’s not as crowded as Bali, with similar, if not better beaches. It’s perfect for a quiet time and a short getaway.

Everyone in business should read this book:
Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb

Shameless plug for your business:
It’s more than just a business. It’s a movement. Crowdvilla.io is changing how society owns assets. Through blockchain technology and the ability to create digital assets, we can create digital assets that mimic and govern a real estate utilization model.
Imagine if there was a hotel chain where the buildings or assets were owned indirectly by the community, and the hotel’s mandate was to make itself available for the community to use. Removing all the middlemen, we can immediately give better value to the community.

How can people connect with you?
[email protected]

Twitter handle?
@darvink

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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