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Elaine Zhou, Co-Founder of China Women Equipping Center

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Elaine went on a journey of self discovery and once she knew her true self she could be successful in her own business.

What’s your story?
I am very proud of where I came from and I am grateful for where I am living and working today. Singapore is my adopted home and it is my aim to always contribute to and serve this country and its people.
Twelve years ago, I moved to Singapore for an internship opportunity. I was twenty one years old and I didn’t have any friends, I didn’t speak English, I didn’t understand the culture or the customs. Everything was new and strange to me. Everything was difficult, but my parents had tremendous faith in me.
My parents have worked diligently on the family farm to raise us and send us to college. My parents had a huge influence on me. The important things I learnt from them are to love, to never give up, to be a hard worker and to have a can-do attitude. These are the qualities that I embrace in my daily life.

What excites you most about your industry?
We offer more than just training. Our business is a resource to be leveraged for transformation, improved teamwork, leadership behaviours, communication skills, relationship skills, coaching skills and increased job satisfaction and productivity.
Our passion and purpose is to help people grow as leaders and to create tremendous results by serving others well. We take people to daring destinations, beyond their imagination.
My greatest joy is to see people grow, change and transform and live a purposeful life; this is what motivates me to do more and do it well.

What’s your connection to Asia?
I was born in China and I have spent all my adult and professional life in Singapore.

Favourite city in Asia for business and why?
Singapore and China.
Singapore is a very sophisticated and systematic country. It is a structured and highly efficient business environment and people are generally nice and honest. Also, the convenience and diverse culture is a great advantage for people who want to settle down there, no matter if they are from the East or West. You always feel at home in Singapore.
I also like China because of its fast growth. The population and the market is here. However, it takes time to settle in because of the language barrier and the very different traditional culture. But you will also find it is very interesting and you’ll want to learn more about China. The people are nice if you know them well. It is always about relationship first and business second, and when you are in a business meeting, you really have to master the skill of “reading the air.” It is a skill to let people know and understand you; your values, your background, why you think in that way or why you do or do not do certain things. Doing business in China is like swimming in the ocean; it is an abundant ocean and it is full of risks. Always know your values and stay true to yourself and make decisions close to your heart. It will help you see things more clearly and get things done in a way that doesn’t violate your values.

What’s the best piece of advice you ever received?
“Be yourself, Elaine.” That is the best advice I have ever received. It was a big ‘aha’ moment for me. It was also the moment I truly and honestly looked within myself. I realized that when I am being my true self, and not trying to be someone else, I am able to connect with people instantly in a genuine and authentic way. It is a great feeling.

Who inspires you?
There are so many people who encourage me, lift me up and challenge me everyday. My mentor, John Maxwell who helped me discover my purpose in life; Michael Griffin, for his passion for Christ which is contagious and Wayne Dyer, my spiritual mentor who passed away in 2016. Also, people who are living with a purpose and striving everyday for their dream, they really inspire me. My clients, mentees and students. When I see that joy and peace in them, that inspires me to do more and do well. My team inspire me, especially when they said, “Elaine, I joined the business because of you.” They inspire me to make it work for the team and the business because it is beyond my own self interest. I am grateful for having so many people in my life who inspire me.

What have you just learnt recently that blew you away?
China is a big country, we all know that, and it is also an internet giant. Recently on a team meeting, one of the directors who manages a successful beauty business, shared with us, that everybody is on the internet, especially on WeChat. People are obsessed with online communities – for ordering food, getting taxis, forging relationships, connections and friends. Almost anything and everything can get done online. But right now, there is a new trend; more and more people want the “offline” experience. It usually takes one to two hours from one place to another in Beijing, but people want to make the effort to have a real connection with other people, to attend networks, seminars, workshops and business meetings.

If you had your time again, what would you do differently?
I started my first business when I was 24 years old, it failed. One year later, I started my second business and after a year and a half, I closed down the operation. After several painful experiences and two failed businesses, I started to look within myself, and seriously and intentionally invested in my personal growth at the age of 28. If I could turn back time, I wish I could have grown a lot earlier. I strongly believe that the level of our success is determined by the level of our self growth and we are always learning, everyday. But I also understand it is not the only way to live. I also consciously and intentionally try to live in the now. It is a beautiful and great way to live. In fact, I am grateful for what I have gone through; the pains, setbacks and challenges in my earlier life.

How do you unwind?
I like to stay connected with nature. For example, taking a walk barefoot on the grass and smelling the roses on the street. Having a beer or coffee along the riverside with friends; reading a good book; hunting for nice restaurants; swimming or running.

Favourite Asian destination for relaxation? Why?
Thailand – nice beaches, food and people.
Bali – fantastic beaches and food, great people.
Malaysia – Nice food and people, particularly Langkawi, Penang and KK.
Of course Singapore, it is always a place dear to my heart. It’s my home.
There are a lot of other interesting places in China which I am still exploring.

Everyone in business should read this book:
The Law of Success by Napoleon Hill
The Science of Getting Rich by Wallace Wattles
The Power of Now by Eckhart Tolle
Tao Te Ching: Change Your Thoughts, Change Your Life by Wayne Dyer
Developing the Leaders Within You by John C.Maxwell
Start with Why by Simon Sinek
These are some of the books that truly transformed my thinking and shaped my values.
I used to read a lot of different types of books, from sales, marketing, branding and management to different business models. I found it is really hard to master all of it and I was not optimizing my own strengths.
Entrepreneurship is a skill to be learnt. But it is really important to recognize what we are good at and what we are not so good at. We can not be everything.
Entrepreneurship is a journey of self-discovery and soul searching. It is all about learning and striving. We should try and always remember why we started our business in the first place.

Shameless plug for your business:
The China Women Equipping Center, is something both my team are I are very proud. We have put our hearts and souls into it, to help women in China grow and transform. As a developing country and with the rise of China, people are not lacking in money, everywhere is full of opportunity, but the challenge is the civilizations, values and faith. In fact the Chinese government puts a lot of effort into improving and shaping the international image to ensure it is making progress. But people are still facing a lot of pressure, especially women.
One of our business partners who is runs traditional Chinese medicine retail stores, shared that 80% of his patients are female, and the reason they are coming to see him are anxiety and depression.
Our China Women Equipping Center creates a safe and comfortable environment for women to help build their values and characters. My local team and I are very passionate about our mission and purpose. Beijing is our headquarters in China. We are planning to take three to six months to establish our business in Beijing and grow and expand to other major cities in China after that.

How can people connect with you?
Linkedin

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

Callum Connects

Benedict Heng, Founder of Mr. Farmer

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Benedict Heng is bringing back the ‘kampong’ days of having the Ho Liao (good ingredients) for Ho Jiak (good tasting) food.

What’s your story?
I’m Ben from Mr. Farmer. Mr. Farmer is an online grocer dedicated to supplying the freshest produce to our customers. We believe in sustainable and ethical farming. Since a young age, I have always been an avid food lover (especially meats), developing a strong interest in all things delicious. That is why I ventured into the F&B industry, working as a junior cook for 3 years.

Midway through my career, I made a move to the finance industry to pursue monetary rewards. I dove into high-risk investments and I made lots of money from these investments. However, the good fortune did not last long and all these came crashing down when I suffered a tremendous loss. This coincided with the time that I had just started my own family and it was a huge blow to me both materially and mentally. It was this crash that made me realize that this life wasn’t for me. I went on a hiatus and eventually, it was only through the strong support from my family that I managed to tide over this tough episode.

I went back to help the family business and this was how Mr Farmer came about. My family has been in the food industry for many decades and one thing they noticed from years of experience is that sustainable farming practices are not as developed as in Europe. This is why through Mr Farmer, we hope that we can provide the best quality products to families out there who want the best ingredients for their loved ones.

What excites you most about your industry?
Delicious and wholesome food excites me. I believe food is a critical component of life and it brings people together. The opportunity to serve the community with fresh produce for a healthy life, that brings me joy.

I feel that there is still so much more we can do to improve the quality of food and bring it to the masses. One of the key components of ensuring greater quality of food is to support ethical and sustainable farming. Due to commercialization and urbanization, most farming practices these days are no longer the way they were in the old “kampong” times. Shortcuts are taken, standards are compromised, all in the name of profit. At Mr. Farmer, profit is important too but we want to focus on the concept of One Welfare – sustainable farming directly impacts our health. Our vision is to bring back the ‘kampong’ days of having the Ho Liao (good ingredients) for Ho Jiak (good tasting) food.

What’s your connection to Asia?
I was born and raised in Singapore. I call Singapore my home as it’s where my family and close friends are. I also travel frequently to Malaysia and APAC for work.

Favourite city in Asia for business and why?
It’s definitely Singapore. There is just so much this tiny city can offer! Singapore has been globally recognized for its top-notch business environment providing its residents with developed infrastructure, political stability and excellent connectivity. These factors have given us an outstanding support system for businesses to strive.

What’s the best piece of advice you ever received?
Surround yourself with people that inspire you, challenge you to rise higher, make you better and, keep them in your life.

Who inspires you?
I draw inspiration from my uncle, who is the head of both the family and business. He takes care of our family matters at home and manages hundreds of employees at work. Handling both the family and business side of things can be tricky, but he has shown me that success can be sustainable and done with a conscience. His guiding philosophy of handling business and family is simply, to have a big heart.

What have you just learnt recently that blew you away?
Even just one day of separation from the day the meat is slaughtered, makes a world of difference to its flavour.

If you had your time again, what would you do differently?
I have come to learn that awareness is the beginning of everything. If I had my time again, I would have probably spent more time figuring out who I truly am and with that self-awareness, begun to lead my life with more purpose and meaning.

How do you unwind?
I like to spend my free time sipping white coffee at my favourite coffee place. I enjoy taking in the surrounding sights and letting my mind wander freely. It allows me to unwind and gain clarity at the same time. It also helps me organize my thoughts to prepare for the week ahead.

Favourite Asian destination for relaxation? Why?
It would be Bangkok as the people there are genuinely friendly and hospitable. They say people are what defines the city and I couldn’t agree more with this. I also enjoy the ‘laid back’ vibe of Bangkok. Not to mention Bangkok has all the good food and awesome shopping choices too!

Everyone in business should read this book:
“Spin selling” by Neil Reckham. It’s an amazing book that teaches you a process designed to help you successfully sell your products and services to business buyers.

Shameless plug for your business:
We at Mr. Farmer have the best tasting meats in Singapore, do a blind test and you will know why it’s Michelin chefs’ preferred choice. Not only are we very confident about the taste, we are also proud to say that all our products are chemical, hormone and antibiotic free. We also focus a lot on supporting ethical and sustainable farming practices believing in the ‘One Welfare’ concept. Do check us out if you enjoy good quality food like us!

How can people connect with you?
[email protected]

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started,
built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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Callum Connects

Zac Chua, Founder & CEO of The Kettle Gourmet

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Zac Chua’s popcorn business validated itself straight away and fast tracked him to the startup world. Zac now employs 11 people and shifts 500 bags of popcorn daily.

What’s your story?
It’s a crazy one. It was an accidental startup. If you think about it, no university graduate would ever dream of becoming a popcorn seller. We crashed our first tech event to validate our idea and it took off from there. I bought a logo for $7 from a designers marketplace, printed some cheap name cards, and built a 1 page landing page. Sales started pouring in and eventually, we were serving B2B clients (corporate pantries) and we have never looked back. Today we move about 500 bags daily, we have 11 employees and we are growing. Talk about a validation that worked in our favour.

What excites you most about your industry?
It’s food! Everybody loves food! In Singapore the F&B scene is brutally competitive and it spurs me on to fight and compete for market share and to prove to myself that I can do it. It keeps me going and I won’t stop until we become the market leader.

What’s your connection to Asia?
I was born in Singapore, and have traveled to most of Southeast Asia.

Favourite city in Asia for business and why?
Singapore! Even though Singapore has a high cost of living, the Government is actually very supportive of startups. They provide grants for us to tap into, and the technological infrastructure makes it possible for us to compete on a global scale. I believe if you can succeed in your business in Singapore, you can succeed in most of Southeast Asia.

What’s the best piece of advice you ever received?
You only need to be right once, and the rest is history.

Who inspires you?
My father, who was a VC. In fact he was the one who gave me the best piece of advice which I shared above. Having one successful exit, he showed me that it’s okay to fail a million times – all it takes is just one time for you to win in business and in life.

What have you just learnt recently that blew you away?
The power of compounding.

  • Mary and John are the same age.
  • Mary saves $2k annually from the age of 19-25 – so she puts $14k into her portfolio
  • John saves $2k annually from the age of 26-65 – so he puts $80k into his portfolio, but 7 years after Mary.
  • If both are able to generate 10% per annum, who would have more at age 65?
  • John of course! But how much more?
  • Mary will have $944,641 whilst John will have $973,704
  • Think about it! Mary puts in only $14k but John delays for 7 years and puts in $80k.

CRAZY RIGHT!?!?

If you had your time again, what would you do differently?
Nothing, my mistakes taught me how to become a better me. But if I really must choose, I’d say take more time to find the right business partner.

How do you unwind?
Poker, Mahjong and Dota 2.

Favourite Asian destination for relaxation? Why?
Vietnam! Things are cheap, people are warm and friendly, and their coffee fills up my life. I would love to retire there if possible.

Everyone in business should read this book:
The richest man in Babylon

Shameless plug for your business:
We don’t need a plug. Just try our competitors and you’ll understand why!

How can people connect with you?
Facebook: https://www.facebook.com/chuazongyou
LinkedIn: https://www.linkedin.com/in/zacchua

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started,
built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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