Connect with us

Callum Connects

Erik Rasmussen, CEO of Interfone Pte Ltd

Published

on

Erik Rasmussen is keeping people connected whilst travelling. He is CEO at Interfone Pte Ltd.

What’s your story?
CEO at Interfone Pte Ltd, a Singapore based company founded in 2013. Interfone is built on a vision to become the preferred provider of convenient and cost effective voice and data roaming. The newly launched Interfone SIM is attached to the user’s home SIM in an easy one-time application giving the user a price competitive roaming solution. Prior to joining Interfone I have among other positions had the pleasure to work with the LEGO Group, participating building their platform for future growth in Eastern Europe, South Korea and Japan.

What excites you most about your industry?
The world is getting smaller, people travel more and want to stay connected to business partners, family and friends during travel. Staying connected can however be expensive if done by roaming or troublesome if buying local SIM cards at every travel destination. Consequently many travellers end up as ‘silent roamers’. I am excited launching a product that can attract both existing and ‘silent’ roamers allowing them to stay connected while traveling the world.

What’s your connection to Asia?
My two children grew up in the region so lots of happy memories. My wife and I are now back in Asia as we are based in Singapore in my position as CEO of Interfone Pte Ltd. Previously had the pleasure of living 3 years in South Korea followed by 4 years in Japan holding management positions within the LEGO Group.

er_2 interfone-logo

Favourite city in Asia for business and why?
Singapore is a fantastic place for business, everything works! Politically stable, low corporate tax rates, well-educated labour force, very centrally located in the Asia / Pacific region and on top of that ……the food!

What’s the best piece of advice you ever received?
Among many good pieces of advice received during my career I have a preference for “Winners never quit and quitters never win” as a reminder that there will be ups and downs during your both private and business related career and that we should be in it for the long haul.

Who inspires you?
There is quite a number of people who has and are inspiring me. Being a Dane and having worked at the LEGO Group I have to mention Jorgen Vig Knudstorp, CEO at the LEGO Group for the tremendous turnaround he made, turning the LEGO Group into the biggest and by far most profitable toy company in the world driven by a strong believe in the potential of the LEGO Brick despite the digitization also of the toys for children.

What have you just learnt recently that blew you away?
That Freddie Mercury (Queen) would have been 70 years old this week.

If you had your time again, what would you do differently?
The movie Sliding Doors from 1998, a British-American romantic comedy-drama film very well illustrates the small things that (can) impact our life. Having used the occasion turning 50 this summer to reflect on my life, I surely did find bits and pieces that I should have done differently, but what would have happened then, well that is possible to show in a movie, but not in real life. Wanting to do something differently, doesn’t necessarily mean that what you did was wrong, but I do find it important to learn or adjust based on the “mistakes” that I make – or the things that I want to do differently.

How do you unwind?
I probably have the same challenge as many others in doing some regular exercise, but once done it is a great start to unwinding. I do enjoy travelling the Asia / Pacific region and spending time with my family and friends.

Favourite Asian destination for relaxation? Why?
That is very much depending on the season. In spring it is hard to compete with the Japanese cherry blossom trees, Borneo is a great place for relaxation during the summer period, while Sokcho at the east coast of South Korea is absolutely beautiful at autumn. Winter, or Christmas to be more specific, is traditionally celebrated back home in Denmark.

Shameless plug for your business:
Why queue when you land to buy a local SIM, head straight to the beach, to the meeting or to your hotel. The Interfone SIM works in nearly 100 countries, great rates on international calls & data roaming (save up to 90%) and you get to keep your home number. Find out more at; Interfone.com

How can people connect with you?
+6597668667, [email protected]
LinkedIn: www.linkedin.com/in/erik-rasmussen-0a5b0a

Twitter handle?
@Interfone_Asia and @RasmussenErik

This interview was part of the Callum Connect’s column found on The Asian Entrepreneur:

CallumConnectsCallum Laing invests and buys small businesses in a range of industries around Asia. He has previously started, built and sold half a dozen businesses and is the founder & owner of Fitness-Buffet a company delivering employee wellness solutions in 12 countries. He is a Director of, amongst others, Key Person of Influence. A 40 week training program for business owners and executives.

Take the ‘Key Person of Influence’ scorecard <http://www.keypersonofinfluence.com/scorecard/>

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Get his free ‘Asia Snapshot’ report from www.callumlaing.com

Callum Connects

Malcolm Tan, Founder of Gravitas Holdings

Published

on

Malcolm Tan is an ICO/ITO and Cryptocurrency advisor. He sees this new era as similar to when the internet launched.

What’s your story?
I’m a lawyer entrepreneur who owns multiple businesses, and who is now stepping into the Initial Coin Offering/Initial Token Offering/Cryptocurrency space to be a thought leader, writer (How to ICO/ITO in Singapore – A Regulatory and Compliance Viewpoint on Initial Coin Offering and Initial Token Offering in Singapore), and advisor through Gravitas Holdings – an ICO Advisory company. We are also running our own ICO campaign called AEXON, and advising 2 other ICO’s on their projects.

What excites you most about your industry?
It is the start of a whole new paradigm, and it is like being at the start of the internet era all over again. We have a chance to influence and shape the industry over the next decade and beyond and lead the paradigm shift.

What’s your connection to Asia?
I’m Singaporean and most of my business revolves around the ASEAN region. Our new ICO advisory company specialises in Singaporean ICO’s and we are now building partnerships around the region as well. One of the core business offerings of our AEXON ICO/ITO is to open up co-working spaces around the region, with a target to open 25 outlets, and perhaps more thereafter.

Favourite city in Asia for business and why?
Singapore, since it is my hometown and most of my business contacts originate from or are located in Singapore. It is also a very open and easy place to do business.

What’s the best piece of advice you ever received?
Be careful of your clients – sometimes they can be your worst enemies. This is very true and you have to always be careful about whom you deal with. The closest people are the ones that you trust and sometimes they have other agendas or simply don’t tell you the truth or whole story and that can easily put one in a very disadvantageous position.

Who inspires you?
Leonardo Da Vinci as a polymath and genius and leader in many fields, and in today’s world, Elon Musk for being a polymath and risk taker and energetic business leader.

What have you just learnt recently that blew you away?
Early stage bitcoin investors would have made 1,000,000 times profit if they had held onto their bitcoins from the start to today – in the short space of 7 years.

If you had your time again, what would you do differently?
Seek out good partnerships and networks from day one, and use the power of the group to grow and do things together, instead of being bogged down by operations and going it alone from start.

How do you unwind?
I hardly have any time for relaxation right now. I used to have very intense hobbies, chess when I was younger, bridge, bowling, some online real time strategy games and poker. All mentally stimulating games and requiring focus – I did all these at competitive levels and participated in national and international tournaments, winning multiple trophies, medals and awards in most of these fields.

Favourite Asian destination for relaxation? Why?
Phuket – nature, resort life, beaches, good food and a vibrant crowd.

Everyone in business should read this book:
Rich Dad Poor Dad by Richard Kiyosaki

Shameless plug for your business:
Gravitas Holdings (Pte) Limited is the premier ICO Advisory company and we can do a full service for entrepreneurs, including legal and compliance, smart contracts and token creation, marketing and PR, and business advisory and white paper writing/planning.

How can people connect with you?
Write emails to [email protected], or [email protected]

Twitter handle?
@malcolmABM

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

Continue Reading

Callum Connects

William Chin, Founder of Mummy’s Market

Published

on

William Chin set up Mummy’s Market. Mummy’s Market is the uncontested platform connecting parents and retailers in Singapore.

What’s your story?
After National Service, I enjoyed a rousing start to my corporate career with successful stints at events and conventions companies such as IQPC, Hannover Fairs Australia and Lighthouse Independent Media in management roles, building my experience in conventions, trade fairs and events.

However, I hit a particularly bad streak of unemployment after that, facing difficulty finding jobs because according to recruiters, I was overqualified, yet too young. In fact, at one point I was struggling so badly with my family loans that I was sharing bowls of ramen with my girlfriend for our meals, to save costs.

My financial pressures eventually culminated in my forced venture into entrepreneurship where I had to strike out my own path with a brief stint in Expomal. However, this turned out to be my next break that fuelled my current success. It was there I built up Smartkids (another wildly successful baby and child fair) before it was bought out by a bigger company. Inspired by SmartKids, I started Mummy’s Market and eventually Baby’s Market, outperforming established names in the business to take its current place as market leader.

What excites you most about your industry?
Mummy’s Market is the industry leader in baby, kids, maternity and household with 80% market share and our clients – coupled with branding, advertising and exhibiting on Mummy’s Market platforms, we are seeing a 30-60% company growth year on year despite the downturn in the economy. With attendance of over 100k consumers per fair and serving 70-80% of pregnant mums, our actual business is in data, data collection and processing from consumer fairs.

I am excited about how big data analytics from Mummy’s Market can be applied at every stage of the retail process such as data segmentation – for retailers now when mums are giving birth to sending relevant content over. This will transform and innovate the industry of baby fairs and Mummy’s Market, with the huge amount of data we process from our fairs yearly, is the forerunner in this disruption. With this, we have transformed the DNA of how digital business has always been done. Global online marketplaces are burning cash quickly to achieve big data analytics, but not us.

Another testament to Mummy’s Market’s popularity is that huge marketplaces have been trying to pass off as Mummy’s Market. It shows that we are heading in the right direction and the most exciting part is, we are only at 10% of where we want to be – a platform where $1 billion gross market value products are transacted annually around Asia in a niche market.

What’s your connection to Asia?
I was born and bred in Singapore, and intend to stay in Singapore to build the Mummy’s Market brand.

Favourite city in Asia for business and why?
Singapore – if one can strategically become a leader in a small market like Singapore, its grounds to show that one’s business has an opportunity to grow further in larger countries.

What’s the best piece of advice you ever received?
“It is easy to become number 1 because the others can just copy and tweak to overtake you.
It is more difficult to STAY number 1, because you have no one to copy. You have to innovate.”

Who inspires you?
Steve Jobs – he transformed the digital age. Without the invention of smartphones, mobile computing and mobile advertising would never have grown. He changed the way businesses and consumers communicate. Without the introduction of iPhones, mobile applications would have never existed the way we are using them today.

What have you just learnt recently that blew you away?
You no longer have to lick stamps to make it sticky.

If you had your time again, what would you do differently?
Nothing. I love my life and my family. And I love the platform Mummy’s Market has created to help businesses grow.

How do you unwind?
I play with my little 1 year old baby girl.

Favourite Asian destination for relaxation? Why?
Taiwan – cool weather with beautiful mountains and lake scenery.

Everyone in business should read this book:
7 Habits of Highly Effective People – Stephen Covey

Shameless plug for your business:
Mummy’s Market has established its reputation as not just Singapore’s but Southeast Asia’s largest baby fair:

  • Nearly S$100 million gross merchandise volume transacted on Mummy’s Market platforms annually
  • 800,000 visitors at its fairs yearly
  • 80% of all of Singapore’s baby product distributors in one convention
  • 15-20% year on year increase in sales volume at every baby fair since its inception

Apart from market dominance, Mummy’s Market also has the largest database of parents and the number 1 platform for MNCs and SMEs to reach out to this audience. From exhibitions, magazines, seminars to digital campaigns and roadshows. Mummy’s Market is the uncontested platform connecting parents and retailers in Singapore.

How can people connect with you?
[email protected]
https://www.linkedin.com/in/william-chin-23910a9/

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

Continue Reading

Trending