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Fatima Al Shirawi, Founder of The Gracious F



It is very rare that you find an individual who has a positive air and grace to them. Fatima Al Shirawi is one of those rare gems who leaves a room full of people feeling happy and enlightened.

Fatima is one of those rare insightful people who has helped individuals, organisations, local and International designers achieve their ambitions, dreams and goals, through reduction of stress, anxiety, increase in confidence and an enhanced feeling of emotional and physical well-being.

The Gracious F holds a strong portfolio of prominent international clients including members of the royal family in the UAE and has connections directly with the likes of world international designers who fly her to Europe to consult and speak about their collections and their Colour affects.

“Colour has a profound effect on human behaviour. Different hues influence different psychological modes and ailments. Exposure to a particular colour or set of colours can lead to a measurable improvement in mood and behavior. These hues are arranged into one of four harmonious colour groups. Individuals too can be categorised via these groups, with each type having a natural affinity for a particular set of colours. My knowledge of colour psychology ensures that I can use the appropriate shades and techniques to craft a personalised coloured programme that soothes specific physical or mental ailments.”

Fatima works with clients on stress management and anxiety treatment. Combining colour psychology and feng shui she teaches clients on how to cope with stress and relieve the symptoms of emotional workplace anxiety, giving them more freedom, more confidence and ultimately more balance in their daily lives.

As well as successfully combining colour psychology, contemporary interior design and the principles of feng shui, Fatima designs unique methods for those looking for a harmonious lifestyle and in particularly effective for those who are in a transitional or difficult phase in their life such as a home or career move, divorce or illness. In short: perfect for the individuals living the Dubai life.

“One of the oldest philosophies of our time is feng shui and is practiced worldwide. It is a system of laws used to govern spatial arrangement and orientation in relation to the flow of energy.” As a feng shui expert, Fatima uses an in-depth knowledge of this to redesign contemporary luxury interiors, releasing the flow of energy and creating an optimum, balanced environment.

The principles of feng shui and colour psychology has a profound effect on human behavior. Colour psychology uses light in the form of colour to balance an individual’s spiritual energy. This energy travels through the body via these energy centers, each one associated with a colour. When an energy center becomes blocked, it results in specific physical or mental ailments, such as stress.

“The colour principle can also be applied to corporate companies; colour affects the bottom line when it comes to branding, packaging, web design, interiors, product design and fashion. The end result is a business which has purpose and a brand image that reflects the values of the organization.”

The Gracious F works closely with clients on interior design for private homes and corporate spaces. Using feng shui in the workspace helps to balance overall productivity, profitability and positive interaction. By introducing a combination of colour psychology and the principles of feng shui into the workplace, a company can help to balance overall productivity, profitability, success, positive interaction, enhance the creative working environment and improve the wellbeing of the workers.

“Without balance and harmony a corporate space or workforce can never achieve its true potential. Stagnant energy creates obstacles and setbacks, stops a flow of wealth and creates bad feeling. By introducing feng shui into the workplace, a company can help to balance overall productivity, profitability and positive interaction, enhance the creative working environment and improve the wellbeing of the workers.”

The Gracious F assists with every aspect of a brand’s design and communication. As advertising is one of the most essential forms of communication for any brand, Fatima works closely with corporate clients to apply theories of colour psychology to their client communications. This ensures that advertising is effective, enticing and representative of the brand personality and values.

“In a marketplace in which consumers are bombarded with information, The Gracious F ensures that a brand stands out and attracts consumers with a balanced and enticing advertising campaign and design. I use my experience in styling and colour to create attractive store displays, exhibition stands and photoshoots that communicate the brand’s products and ideals to the greatest effect.”

Fatima’s professional styling experience is used to create store displays, that embody the spirit of a brand while promoting it to new and established customers. Using both the principles of colour and feng shui, she works with corporate clients to create a display that is balanced, informative and enticing.

Styling techniques can also be used for exhibition stands and photo shoots, allowing the brand personality to shine through in enticing advertising imagery and brochure materials, and attracting more customers.

The inspiration for the establishment of lifestyle brand The Gracious F, is founder and entrepreneur Fatima Al Shirawi. With a passion for travel and education, Fatima started her journey as a graduate of George Washington University with a BA in Sociology and Marketing. Continuing her quest for knowledge, exploration of the fashion capitals of Europe led to qualifications from Polimoda Fashion School in Florence and London College of Fashion. To complement her achievements, Fatima also qualified as a certified colour consultant from the Colour Affects Institute in London.

Having returned to her native country, it was this experience of discovery and knowledge that has made Fatima realise the need for balance and a true understanding of the self to live a harmonious life. Fatima now uses her experience in sociology to understand how culture and religion play a role in our environment and what people are seeking in the multi-cultural destination that is Dubai.

Fatima Al Shirawi_Action Photo


“When Adam Draper does Crypto Standup, Singapore listens”



I live and work in Singapore and Santa Monica. Yes, I am blessed. However, my life has been by design, I think of what I want and so I make my life choices and make them happen in my life. Hence the bi-continent living and that comes with bi-continent and now global community living, being and ecosystems building. So I am now never surprised when one part of my world meets another.

I went to Wavemaker Partners venture capital event this evening, keen to meet Adam Draper, who is one of the many great presenters at Crypto Invest Summit, April 30- May 2 in Los Angeles.

Since I actively support leaders who are building scalable, sustainable businesses and movements for the betterment of many; of course I am learning about Blockchain and Cryptocurrency. I had been keen to report on the Crypto Invest Summit as I would be back in May to LA for my PhD programme. I was in communications with the organizers. However, I am being awarded an award at the Women Economic Forum in Delhi that same week and could not be physically present.

Still I wanted to report on the event, somehow.

I wanted to listen to the speakers and support some of the speakers who are already friends and experts I rely on for greater insights on cryptocurrency. I like learning and sharing with the greater audience, I have in Asia what I am learning from the US and vice versa. So I feel I had my chance tonight to do a bit of that.

I could not help but smile as Adam Draper shed light into his world of investing in more than 85 crypto related products because he was such a breath of fresh air to the last few Blockchain and Financial conferences I have been reporting on; especially here in Asia.

He just says it like it is.

He kept stopping the audience when they said Blockchain and he said, “You know you really mean cryptocurrency.”  He hit the nail on the head because I have seen so clearly how this phrase had been said in Singapore time and again – “I am not into cryptocurrency but I believe in Blockchain.”

When he said how there was an incongruity as he sat across bankers who personally invested in cryptocurrency and when faced with an inbound of requests from their clients on the same investment; are tied by regulations and are unable to respond.

Here’s some of his best lines. If you don’t laugh or “ah-ha” the way I did, you probably just had to be there. The truth is funny because it calls out for something we all see but sometimes just do not want to admit.

There is a growing understanding of the underlying thematics that the cryptocurrency world has been experiencing as the interface between centralize; de-centralize and personal autonomy becomes more and more apparent and lines get drawn.

Adam Says:

1) The newest phenomenon is that some of the ICO founders are now just so rich from their ICOs that they really don’t need to work on the project they asked for money for.

2) For the crypto-world, money doesn’t matter anymore!
They need talent

It’s so founder friendly now.

3) What Bitcoin made us ask is “What is money?”

The next question is “What is government and governance?”

He highlighted if an entrepreneur is looking for a problem to solve., then the entrepreneur is always looking for horrible industries with poor services and high costs. So yes – Governments are those horrible industries and they need to be disrupted.

4)  Any company who comes to an investor and leads with how much ICO has raised; is a red flag. Leave immediately and go read a Harry Potter book instead.
If they are leading with value and not the problem they are solving. Beware. (read more here

5) If you are going to invest in where the brains are. It’s in crypto.

6) Philosophically, Coinbase is against ethos of what Bitcoin and the cryptocurrency movement is trying to do. However to do such a move from fiat to digital currency, there would need a way to do that. So Coinbase acts like a browser does for internet. One day there will be no need to cash in or out as everyone is already there on digital. Cryptocurrency is the exchange of value. His advice and we know his bias as he is invested in  Coinhako; is to hold onto an exchange for 3-5 years since onboarding of all users to the new digital currency will take some time.

Adam met with many banks and government bodies on his trip to Singapore – I hope they got his truths.

I ended the night by thanking Adam for making me laugh. He reminded me of how much I miss LA.

Want more of this?

If you are in LA on April 30 – May 2.



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Callum Connects

Adrian Reid, Founder of Enlightened Stock Trading



Adrian Reid escaped the rat race and became a knowledgeable trader. He now shares his trading knowledge and empowers others to take control of their stocks.

What’s your story?
After working 12-16 hour days in the corporate world for many years I had a moment of realisation on the 1 hour bus ride to work. It was here at this moment in time, I realised that I felt trapped, desperate and isolated. Trapped in a job I hated, and a life I had not designed. I had long been interested in investing, but I made the decision at that point to become the best trader I could possibly be and escape the rat race.
My dream was to be free; free of the 9 to 5, the commute, the stress and the exhaustion. I threw myself into my stock trading research and study and emerged 3 months later with the trading rules that would ultimately buy me my freedom. I am now retired from the corporate world, I trade full time and share my knowledge with other aspiring traders through my online education program which puts them in control and empowers them to take control and accountability for their trading results.

What excites you most about your industry?
So many people are trapped in jobs they don’t like or are feeling immense financial pressure in their life. Trading education is typically done extremely badly today because of the conflicts of interest in the industry. Fund managers want to hold onto your money forever; brokers want you to trade more frequently; forex brokers want you to use more leverage. Why? Because that is how they make their money.
By teaching traders how to develop and test their own stock trading systems I am able to empower them to find trading rules which fit their own personality, objectives and lifestyle. This is the only way for new traders to be successful. This process transforms people’s financial future, their relationship with money and wealth and gives them hope. I love that!

What’s your connection to Asia?
I recently spent 3 years living in Singapore which I absolutely loved. This put me in a good position to observe the other Asian markets. As a stock trader I am interested in many markets and economies around the world, however the Asian markets have some of the best potential for trading profits. I have traded stocks in Hong Kong, Shanghai and Tokyo and I have developed trading systems that work in many other Asian markets as well.

Favourite city in Asia for business and why?
My favourite city is Singapore. After living in Singapore for 3 years my family fell in love with the city. Life is great in Singapore for the whole family and the pro-business and investing policies of the government make it a wonderful place to build your financial future as well.

What’s the best piece of advice you ever received?
On a personal front: Find something you love, throw all your energy and passion into it.
On the wealth front: Spend less than you earn and invest the difference. Take control of your finances and always accept 100% responsibility for your investment decisions.

Who inspires you?
My wife Stephanie inspires me. Her commitment to everything she does, her compassion, her insights into people and her ability to uplift those around her, make me want to be a better person.

What have you just learnt recently that blew you away?
No matter what we think we know, there will always be a different perspective that can change our opinion. In my own trading, I continually find that the truths I cling to are not absolute and they can be misleading if held onto dogmatically. Striking a balance between taking a stance and knowing when to change that stance based on new information is critical in all areas of life.

If you had your time again, what would you do differently?
I would have taken more action earlier on. My fear of mistakes (which still limits me on occasions, like most people) has always proven to be baseless. Playing small to avoid the embarrassment or pain of mistakes is very limiting and I would have taken more action earlier, if I had my time again.

How do you unwind?
To unwind I like to read, meditate, run and ride my mountain bike in the forest.

Favourite Asian destination for relaxation? Why?
I just love the small island resort at Batu Batu. It is beautiful, isolated, quiet and surrounded by clean water, full of sealife. After a week at the resort I felt like a different person.

Everyone in business should read this book:
The Pyramid Principle by Barbara Minto. This book teaches the art of clear and structured communication. My time working as a business strategy consultant gave me a great appreciation for the importance of communication in business. Clear and effective communication can solve a myriad of challenges in your business and professional life, and as a strong communicator your employment prospects, business relationships, team performance and family life are all dramatically improved.

Shameless plug for your business:
Enlightened Stock Trading ( is the only stock market trading education business that empowers you, as an individual trader. It shows you how to design and test your own unique stock trading system that fits YOUR Personality, Objectives and Lifestyle. We have no conflicts of interest and we are focused on teaching you how to trade stocks profitably in a way that fits your life.
After working through the Enlightened Stock Trader Certification Program you will find yourself confident and empowered with your own battle tested trading system and trading plan to guide you through the markets.

How can people connect with you?
Email me directly at [email protected] or through my Facebook Page (

Twitter handle?

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
Download free copies of his books here:

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