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Genecia Alluora, Founder of Soul Rich Woman

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An inspiring beauty with brains, a challenging life and a banding together of women, has led Genecia Alluora on her entrepreneurial journey.

What’s your story?
My story is one that is not unfamiliar to the norm. My family was not financially well-off. At the age of 16, I was supporting my family financially, putting myself and my brother through school, teaching yoga, aerobics and line dancing to make money. I went into the beauty pageant industry. I achieved success in that field but I knew the fame would not keep me financially afloat forever. I went into different businesses, failed. With a failed partnership, I ended up with a six-figure debt. My life turned around with my mentor James Wee coaching me to pursue a business that leverages tech. I became a partner in a cafe retail chain with presence in 3 countries and also birthed Soul Rich Woman – a platform with an online academy, and offline network where women can tap into. This network serves to empower women in health, wealth and happiness.

What excites you most about your industry?
I know what women are capable of. I know how much potential is hidden under all the what-ifs, insecurities and procrastinations that rule their lives. What excites me the most is when a person says “Yes” to thriving towards a better lifestyle and she is actually striving towards that goal and is not letting anything stop her. It’s a beautiful sight to see when someone morphs into the powerhouse she’s meant to be.

What’s your connection to Asia?
Women are powerhouses in Asia. My businesses tap into this vast potential in different parts of Asia like Malaysia, Singapore, Hong Kong, Indonesia and Myanmar. We help thousands of women in Asia start their own business, become powerhouse entrepreneurs and achieve the dream life they’re meant to live.

Favourite city in Asia for business and why?
Singapore.

What’s the best piece of advice you ever received?
My mum taught me life skills and life thoughts. She told me the sky’s the limit. Nothing can stop you if you only look beyond your circumstances.
Also, my mentor, James Wee, told me when I was starting “You and you alone can make a difference in your life. You are your own woman.”
Both are incredibly true and have inspired me to form a community where women are empowered by their own capabilities. Thus, the birth of Soul Rich Woman

Who inspires you?
My greatest inspiration in life is my mother. Life was hard for us. She always told me to never give up and to always keep learning. She’s a strong woman and I look up to her strength and perseverance. I also believe every woman is capable of such strength, will and determination to change their lives for the good.

What have you just learnt recently that blew you away?
Women are stepping up to serve in Soul Rich Woman. We’ve recently completed 1000 episodes of live streaming sharing content on business, mindset and marketing! https://www.facebook.com/geneciaalluora/videos/1389852954396984/

I believe that success isn’t about the glorious wins, it’s the behind the scenes work that you do with others that matter. It’s about helping others keep their focus on their goals and stay motivated enough to do their best to realize their potential. Basically, my vision is to lay the groundwork for other women’s success and then to take a step back to let them shine as well. And it’s happening!

If you had your time again, what would you do differently?
I am who I am today because of the lessons learnt and the journey walked. I am able to coach, empower and encourage women with my experiences inspiring them that even those who are from a hard past are capable of huge success and live a life of security.

How do you unwind?
I enjoy relaxing by brisk walking along the beach. Or just a walk in my neighbourhood.

Favourite Asian destination for relaxation? Why?
I don’t have a particular favorite because my businesses require me to travel to different countries. So, whenever I have business trips overseas, I try my best to squeeze in a day or two of relaxation whichever country I’m in.

Everyone in business should read this book:
Blue Ocean Strategy by W. Chan Kim. I read it, applied it and would strongly recommend it to anyone who’s starting a business.

Shameless plug for your business:
Do you agree?
Alone we are strong, Together we are unstoppable.
One woman can make a difference, Together we can rock the world.
If you are a woman who’s ready to be your own boss but don’t know where to start, the Soul Rich Woman team is here to back you up. We’ll teach you what you need to know to start your business, market it and make your name stick. All you have to do is say “Yes”, be willing to drive toward your dream and believe you will achieve it. Visit www.soulrichwoman.com. We have an online academy where all global members have learnt about business, mindset and marketing.

How can people connect with you?
I’m very much connected in the social media world. If you want to get in contact with me, you can connect with me through the following channels:
Facebook: Soul Rich Woman
Instagram: @soulrichwomanasia
LinkedIn: https://www.linkedin.com/in/genecia/
Youtube Channel: soulrichwoman

Twitter handle?
@soulrichwoman

This interview was part of the Callum Connect’s column found on The Asian Entrepreneur:

CallumConnectsCallum Laing invests and buys small businesses in a range of industries around Asia. He has previously started, built and sold half a dozen businesses and is the founder & owner of Fitness-Buffet a company delivering employee wellness solutions in 12 countries. He is a Director of, amongst others, Key Person of Influence. A 40 week training program for business owners and executives.

Take the ‘Key Person of Influence’ scorecard <http://www.keypersonofinfluence.com/scorecard/>

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Get his free ‘Asia Snapshot’ report from www.callumlaing.com

Callum Connects

Marek Danyluk, CEO of Space Ventures

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Marek Danyluk has a talent for assessing the competencies of management teams for other businesses and pulling together exceptional teams for his own businesses!

What’s your story?
I am the CEO of a venture capital business, Space Ventures, which invests in seed and pre-series A businesses. I also own and run Space Executive, a recruitment business focused on senior to executive hires across sales, marketing, finance, legal and change.

My career started as a trainee underwriter in the Lloyds market but quickly moved into recruitment where I set-up my first business in 2002. The business grew to around 100 people. I moved to Asia in 2009 as a board member of a multinational recruitment business with the mandate to help them scale their Asian entities, which helped contribute to their sale this year, in 2017.

My main talent is assessing the competencies of management teams as well as building high performing recruitment boutiques and putting together exceptional management teams for my own businesses.

What excites you most about your industry?
Building the business is very much about attracting the best talent and being able to build a culture which people find invigorating and unique. It’s an exciting proposition to be able to define a culture in that regard and salespeople are a fun bunch, so when you get it right it’s tremendous.

From a VC point of view there is just so much happening. South East Asia is a melting pot of innovation so the ideas and quality of people you have exposure to, is truly phenomenal. The exposure in the VC has taken me away from a career in recruitment. Doing something completely different has given me a new level of focus.

What’s your connection to Asia?
Whilst I came here with work, both my boys were born in Singapore and to them this very much is home. That said, my father in law spent many years in the East so coming and settling here was met with a good degree of support and familiarity.


Favourite city in Asia for business and why?
Possibly Hong Kong. It’s the closest I’ve been to working in London. Whilst there are massive Asian influences people will work with you on the basis you are good at what you do and work hard. I find that approach very honest and straightforward.

What’s the best piece of advice you ever received?
“Always treat people well on the way up!”

Who inspires you?
I like reading about people who have excelled in business such as Jack Ma, James Kahn, Phil Knight, Sir Richard Branson, Elon Musk, all have great stories to tell and they are all inspirational. No-one has inspired me more than my parents and they are well aware as to why…

What have you just learnt recently that blew you away?
Pretty much any technology innovation blows me away.

If you had your time again, what would you do differently?
Whilst it is important not to have regrets I do continually wake up thinking I’m still doing my A’ Levels. So, I’d have probably tried a little harder in 6th form.

How do you unwind?
I like the odd glass of red wine and watching sport

Favourite Asian destination for relaxation? Why?
Japan skiing. I love skiing and Japanese food and it’s a time when I can really enjoy time with the wife and kids. I recently tried the Margaret River which was divine, although not technically Asia.

Everyone in business should read this book:
Barbarians at the Gate

Shameless plug for your business:
Space Executive is the fastest growing recruitment business in Singapore focused on the mid to senior market across legal, compliance, finance, sales and marketing and change and transformation. Multi-award winning with exceptional growth plans into Hong Kong and London this year, and the US, Japan and Europe by the end of 2022. We are building a truly global brand.

Space Ventures is interested in any businesses that require capital or management and financial guidance or any or all of the above. We have, to date, invested in on-line training, food and beverages, peer to peer lending platforms, credit scoring as well as other tech and fintech start-ups. We are always interested in hearing about potential deals.

How can people connect with you?
[email protected]

Twitter handle?
@Spaceexecutive

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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Callum Connects

Malcolm Tan, Founder of Gravitas Holdings

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Malcolm Tan is an ICO/ITO and Cryptocurrency advisor. He sees this new era as similar to when the internet launched.

What’s your story?
I’m a lawyer entrepreneur who owns multiple businesses, and who is now stepping into the Initial Coin Offering/Initial Token Offering/Cryptocurrency space to be a thought leader, writer (How to ICO/ITO in Singapore – A Regulatory and Compliance Viewpoint on Initial Coin Offering and Initial Token Offering in Singapore), and advisor through Gravitas Holdings – an ICO Advisory company. We are also running our own ICO campaign called AEXON, and advising 2 other ICO’s on their projects.

What excites you most about your industry?
It is the start of a whole new paradigm, and it is like being at the start of the internet era all over again. We have a chance to influence and shape the industry over the next decade and beyond and lead the paradigm shift.

What’s your connection to Asia?
I’m Singaporean and most of my business revolves around the ASEAN region. Our new ICO advisory company specialises in Singaporean ICO’s and we are now building partnerships around the region as well. One of the core business offerings of our AEXON ICO/ITO is to open up co-working spaces around the region, with a target to open 25 outlets, and perhaps more thereafter.

Favourite city in Asia for business and why?
Singapore, since it is my hometown and most of my business contacts originate from or are located in Singapore. It is also a very open and easy place to do business.

What’s the best piece of advice you ever received?
Be careful of your clients – sometimes they can be your worst enemies. This is very true and you have to always be careful about whom you deal with. The closest people are the ones that you trust and sometimes they have other agendas or simply don’t tell you the truth or whole story and that can easily put one in a very disadvantageous position.

Who inspires you?
Leonardo Da Vinci as a polymath and genius and leader in many fields, and in today’s world, Elon Musk for being a polymath and risk taker and energetic business leader.

What have you just learnt recently that blew you away?
Early stage bitcoin investors would have made 1,000,000 times profit if they had held onto their bitcoins from the start to today – in the short space of 7 years.

If you had your time again, what would you do differently?
Seek out good partnerships and networks from day one, and use the power of the group to grow and do things together, instead of being bogged down by operations and going it alone from start.

How do you unwind?
I hardly have any time for relaxation right now. I used to have very intense hobbies, chess when I was younger, bridge, bowling, some online real time strategy games and poker. All mentally stimulating games and requiring focus – I did all these at competitive levels and participated in national and international tournaments, winning multiple trophies, medals and awards in most of these fields.

Favourite Asian destination for relaxation? Why?
Phuket – nature, resort life, beaches, good food and a vibrant crowd.

Everyone in business should read this book:
Rich Dad Poor Dad by Richard Kiyosaki

Shameless plug for your business:
Gravitas Holdings (Pte) Limited is the premier ICO Advisory company and we can do a full service for entrepreneurs, including legal and compliance, smart contracts and token creation, marketing and PR, and business advisory and white paper writing/planning.

How can people connect with you?
Write emails to [email protected], or [email protected]

Twitter handle?
@malcolmABM

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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