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Haris Siddique, Co-Founder of Artimization

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Since its creation in 2011, Artimization has emerged as a prosperous Global Digital Marketing Company that has left an everlasting impact on the world. This company is based in Karachi, Pakistan and is reaching new heights with every progressive year. Their aim is to establish strategic business relations with like-minded people who have similar goals and are zealous about growth, efficiency and effective results.

As the Co-Founder of Artimization and the Head of Business Development, Haris Siddique is responsible for supervising the company’s operations and organizational strategies. He is a marketer, editor, writer and sales person. He facilitates his clients in broadcasting their messages in a clear, accurate and concise manner. His ideas, writing, editing and management services help clients in reaching the target audience and advertising sharp, meaningful and relevant information. His vision is to continue to assist and support the people he serves and revolutionize the existing business strategies.

Haris is one of the leading entrepreneurs of today’s world and an inspiration for many young and aspiring IT Professionals in an IT dominated country such as Pakistan. He is a true leader who is the embodiment of passion, determination, zeal and self-discipline. He has worked relentlessly throughout his career and is the reason behind Artimization’s outstanding performance today. It’s his drive and ambition that set him apart as an entrepreneur and give him a competitive edge over others. Haris believes in creating and fostering business relationships, which have made him an influential part of the diverse community of entrepreneurs. His attention to detail and the ability to overcome challenges is remarkable. His skillful and effective execution of ideas is unparalleled.

Artimization is a digital marketing company handling local and international clients to provide digital marketing solutions. Co-Founded in 2011 by Omer Nadeem and Haris Siddique, the company has established itself as a brand internationally and is recognized for its quality services in a very short time .This company reaches out to several startup businesses, small and medium companies around the globe.  It also approaches people who plan on starting an online store, channel or a company. Artimization supersedes other corporations in providing Integrated Creative Solutions, Website Development, Corporate Brand Management, Traffic Driven Marketing through Social Media and in designing 2D and 3D Animations. Thus, Artimization offers wide variety of services to its clients and is the cornerstone in the success of about 500 global businesses. Artimization constructs clients’ brand indelible identities and aims to achieve high standards in market. So, their business stands well in the market and their customers multiply every day. They indulge their skillset in their client’s business objectives to nourish brand. Artimization has gained respect in visual market for professionalism, integrity and dedication by providing excellent solutions.

Starting out as a freelance company, Artimization paved its way through competition and within the short span of 4 years; it has emerged as a leading company of entrepreneurs in Asia with many businesses around the world. This hallmark was achieved through rigorous efforts put in by Haris Siddique and his team.  He believes in teamwork and aspires to have a diligent team backing his endeavors and continuing to serve the global community. Haris is a part of the global network and has collaborated with businesses around the world such as USA, UK, Africa, Australia, New Zealand, Oman, Kuwait, Dubai, Africa and Burma.

Over the years, Artimization has collaborated with many global businesses in order to add to the prestige of this corporation. One such partner is Slaask, which is a customer chat tool for websites and lead conversion. The primary aim of this partnership is to help established businesses as well as aspiring entrepreneurs to improve their customer services. Evidently, in a booming economy such as Pakistan, the services offered by Artimization are one of a kind in terms of quality and efficiency. With a digital marketer teaming up with customer’s service expert, this partnership is expected to make a huge difference in not only Pakistan but will also help the international clients to improve their businesses with better promotion and effective customer’s service. Artimization has also partnered with MPSM, which is a strategic collaboration between the two companies.

While working on Artimization, Haris encountered many obstacles but nothing could shake his resolve or hamper his progress. It took him 4 years to serve 500 small businesses globally and to make them appear visually appealing on the internet. For him the greatest challenge is to assess the nature of his clients and he then deals with them accordingly. This has enabled him to cater to every need of his clients and to help them accomplish their goals. Key areas where Haris is providing his services are Branding, Advertisement, and Traffic Driven Marketing.  He believes that every business entity has unique characteristics that distinguish it from others. He works on those specialties and his skillful endeavors make his clients’ businesses appealing to the target audience. Haris also draws on the experience of other qualified entrepreneurs to achieve excellence.

 

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Callum Connects

Jasmine Tan, Director of Stone Amperor

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Jasmine saves her clients time and effort when doing kitchen fit outs with her biz Stone Amperor.

What’s your story?
I started working in the industry in 2003. I was in a marble and granite supplier company for 5 years. Even though I left the company, I still had customers calling me for my services. I referred them back to my previous company but they refused to because they loved the fast response service that I offered. I realised that customers do look at prices, however most of them prefer quality over quantity. Thus I have decided to establish a sole proprietor company also known as 78 Degrees which later rebranded as Stone Amperor in 2014.

What excites you most about your industry?
The kitchen countertop industry is a very confusing market. There are many brands, materials and prices to choose from. What excites me the most is my ability to help clients choose the best materials and brands within their budgets, whilst saving them time and effort.

What’s your connection to Asia?
I have been in Asia all my life and I love Asia. No matter where you go there is no place like home.


Favourite city in Asia for business and why?
I love Singapore. This is because Singapore has always been a stable country and it is great for doing business. However as it is a small country, it can be really competitive. I believe that if just do your best and give your best to your customers, you can overcome this.

What’s the best piece of advice you ever received?
“Take actions. Learn and improve continuously. An idea without action is just a dream.” This was really good advice that I received from my partner.

Who inspires you?
A very down to earth billionaire from Malaysia, Robert Kuok

What have you just learnt recently that blew you away?
Property is the foundation of every business.

If you had your time again, what would you do differently?
Own instead of renting property for my business.

How do you unwind?
I enjoy going shopping, watching movies and hanging out with friends. I am quite a simple being.

Favourite Asian destination for relaxation? Why?
I love going to Taiwan as I love the culture there. Everyone is so polite and the weather is great.

Everyone in business should read this book:
Sun Tzu, Art of war

Shameless plug for your business:
Perfect top, Perfect price, Perfect life from Stone Amperor

How can people connect with you?
Email me at [email protected]

Twitter handle?
@StoneAmperor

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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Callum Connects

Dextre Teh, Founder of Rebirth Academy

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Dextre Teh is a consultant and marketing guru, helping F&B businesses to tighten their operations and grow their businesses.

What’s your story?
I help frustrated F&B business owners stuck in day to day operation transform from a glorified operator into a real business owner. I’m a 27 year old Singaporean second generation restaurant owner and a F&B business consultant. Entering the industry at 13 years old, I have always been obsessed with operations and systemisation. At the age of 25, I joined the insurance industry and earned a six figure yearly income. However, I left the high pay behind because it was not my passion and returned to the F&B industry. Now I help other F&B companies to tighten operations and grow their businesses with my consulting and marketing services.

What excites you most about your industry?
The food. I’m a big lover of food and even have a YouTube show on food in development. But that aside, it is really about impacting people through food. Creating moments and memories for people, be it a dating couple or families or friends. Providing that refuge from the daily grind of life. So in educating my consulting clients and training their staff to provide a better experience for their customers, I aim to shift the industry in the direction of creating memories instead of just selling food.

What’s your connection to Asia?
I was born and bred in Singapore. I love the culture, the food and travelling in Asia.

Favourite city in Asia for business and why?
Singapore hands down. The environment here is built for businesses to thrive. The government is pro business and the infrastructure is built around supporting business growth. Not to mention the numerous amount of grants available in helping people start and even grow business. If I’m not mistaken, the Singaporean government is the only government in the world that offers grants to home grown businesses for overseas expansion.

What’s the best piece of advice you ever received?
Learning to do things you do not intend to master is a BIG mistake in business. Focus on what you are good at and pay others to do the rest.

Many business owners including myself are so overwhelmed by the 10,000 things that they feel they need to do everyday. We try to do everything ourselves because we think it saves us money. The only thing that, that does for us is overload our schedules and give us mediocre results. Instead we should focus on what we do best and bring in support for the rest.

Who inspires you?
Christopher M Duncan.

At 29, Chris has built multiple 7 figure businesses. He opened me to the possibility of building a business on the thing that I loved and gave me a blueprint of how to do it. He also showed me that being young doesn’t mean you cannot do great things.

Imran Mohammad and Fazil Musa
They are my mentors and inspire me every single day to pursue my dreams, to focus on celebrating life and enjoying the process of getting to where I want to be.

What have you just learnt recently that blew you away?
Time is always more expensive than money. Money, you can earn over and over again but time, once you spend it, will never come back.

If you had your time again, what would you do differently?
I am a firm believer that your experiences shape who you are. I am grateful for every single moment of my life be it the highs or the lows, the successes and the failures because all these experiences have led me to become the person I am and brought me to the place that I’m at so I will probably do things the same way as everything was perfect in its time.

How do you unwind?
Chilling out in a live music bar with a drink in hand, listening to my favourite live band, 53A. Other than that I’m big on retail therapy, buying cool and geeky stuff.

Favourite Asian destination for relaxation? Why?
Bangkok. It feels like a home away from home where the cost of living is relatively low, the food is good and the people are friendly.

Everyone in business should read this book:
Everything you know about business is wrong by Alastair Dryburgh. It is a book that challenges commonly accepted business “truths” and inspires you to go against the grain, think different, take risks and stand your ground in the face of the challenges that will come your way as a business owner.

Shameless plug for your business:
I’m the creator of the world’s first Chilli Crab Challenge. It gained viral celebrity earlier this year with 3 major newspaper features and more than a dozen blog and online publications featuring it in the span of two weeks. In the span of the two weeks, the campaign reached well over a million people in exposure without a single cent spent in ads.

Now I help F&B companies to tighten operations, increase profits and grow their businesses with my consulting and marketing services. Chilli Crab Challenge (https://www.chillicrab.com/nationalday)

How can people connect with you?
You can connect with me on Facebook (www.facebook.com/djtehkh) or visit www.rebirthacademy.sg for more information or book a 10 minute call with me @ www.tinyurl.com/dexclar

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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