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Jasmina Siderovski, Founder of Empowering Your Soul

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Jasmina Siderovski, a born Macedonian migrant living in Australia, a wife, and mother of two young children has become globally recognized for her inspirational words of wisdom originally through her quotes and sayings. As the world was introduced to her words of soul building tools through her mash style of expression and writing Jasmina became more and more aware of truly defining ‘nostalgic identity,’ belonging to a developing country at birth, and brought up in a modern culture during the best years of her life.

Jasmina is educated and brought up in Newcastle. She is married to her life-long partner of 25 years and has two children, commonly known as 4J. As Sydney becomes her home, Jasmina is empowered through her interest in science and Meta – physics by combining two cultures in an advancing world for innovation and peace through her plight to understand and connect among a labyrinth of different personalities, ideas, and pursued personal growth.

Her inspiration to encourage an understanding for cushioning the unknown, self-improvement and self-development have played a key role in her recognition for world peace as she Founded Empowering Your Soul.

This has been Jasmina’s pathway to learning how to integrate, the language, its customs, and culture of a continent so far from the rest of the world.

A continent fast paced, enriched with a digital tsunami of transformation and epidemic congruence, and indeed a world that has shaped her growth.

Social Media adopted her legacy and quotes, as many of these would make appearances in prominent publications such as:

  • Anne Geddes “Little Blessings,”
  • Alaska Airlines – Alaska Airlines Brand and Guidelines,
  • American Baby Magazine,
  • University Of Akron College of Polymer Science and Polymer Engineering, High Point University, North Carolina USA – Legacy,
  • Sharon Wegscheider-Cruse – Becoming a Sage: Discovering Life’s Lessons, One Story at a time
  • The National Law Review (USA) – Be Your Own Best – Woman: Today is the Day own Your Own Brilliance
  • The University of Tennessee Health Science Centre, The Record
  • Bride and Etc. Magazine: Best Honeymoon Destinations
  • EastLife Magazine
  • Lori Austin – Radio Host, Studio O Colorado, USA,
  • Mary O’Connor – Life is full of Sweet Pots – An exploration of joy
  • Ryan Hollenbeck – In Touch – The Verint Blog,
  • AJ Baker – 365 Days of Hope: A message for hope every day of the year
  • JP De Villiers – Somali Pirates 2and much more

In your own words, what do you do?

I am a writer! I am an author! I am a thinker and a motivator. I am here to inspire others and help the world community to think outside the norm of routine and the way we interact through our mind in the business world, after hours and a virtual world of thinking. I kick start the mind to be inspired to live out your dreams. I encourage others to a voice and I remind many that everyone plays a part in this thing we call life. Your story is not your life story – it is just the foundations for building a destination to be at peace in a world of cynicism, epic change and a growing era that will impact future generations.

What led you to become an author and found Empowering Your Soul?

For me personally, as a migrant in a multicultural country such as Australia from a young age learning to develop in line with the iconic changes, for exciting new technology, the revolution in medicine, the development of an economic and a political savvy world and a ‘politically correct,’ or even, a ‘politically incorrect’ society has definitely been a real life roller coaster to indulge my eclectic mind. Ergonomic and ecological innovations along the way have rapidly kept my mind astute and the person I am today hence, the doctrine of anecdotes in ‘Empowering Your Soul – Legacy of Her Mind.’

Times are changing, rig morale is developed, and life as we know it is adding uncertainty, cascading our genre of individualism per se.

Our substance and legacies we choose to coexist and be celebrated by are where existence becomes a counter-intuitive crust in our beliefs and our core. It’s basically the governance of thoughts and process and the laws that have been debated for centuries that have always subsisted my curious mind. Hence, downloading my life lessons and observations over a lifetime have influenced me to speak out and help as many people around the world to understand the importance of integrating whilst holding onto your identity without the confusion of existing and belonging to a modern world.

Could you walk us through your process of developing your brand?

The power to educate the mind through a learned behavior of knowledge is a life coach inside your body waiting to be unleashed. There are never set rules, just ideas, and wants. This is where we begin to develop dreams, as they assimilate and become a natural path in our lifetime. Some dreams come to fruition, and we reap the rewards, other times they are perhaps a work in progress, and of course, then there are those, who never follow through due to reasons of their own.

Whatever path you set your mind down, use those lessons learned to appreciate personal risk and adventure then combine them with poise and integrity. But most of all, accentuate your triumph with a new-found confidence that will challenge the inner you, to believe in you and your goals and push personal boundaries.

Did you encounter any particular difficulties in the beginning and how did you overcome it?

This is probably the most difficult challenge I have had to overcome. Freedom of speech is rather confronting and can be quite daunting at times as you open your world to an international audience. Different mindsets and cultures all have their own unique qualities that play a major factor in accepting new ideas and being part of someone else’s environment. What began as a legacy for my children has quickly advanced to sharing my mind and knowledge around the globe. Once, you believe in your life experiences and appreciate that each is a stepping stone challenges suddenly become obsolete as you identify that developing others while continuing to learn yourself is, in fact, a major key player for keeping it real without setting false expectations.

What is your long term plan?

I would like to continue to write and further develop my brand. Writing books is only the beginning for a life long dream to empower the real population, the ones who are homeless, the ones living in poverty and the ones that believe that life is a gift. Success is something we all strive for but we forget to take the ones that are ignored along the way as we sell our ego’s to a materialistic and well-educated society. My real dream is to open a Café – Empowering Your Soul Café – and encourage those with dreams to network alongside the less fortunate as we develop and grow together, changing the lives of those who have given up or simply have surrendered to thoughts of it all being impossible. My strength belongs to those who think they have no substance and no purpose.

Could you share with us some industry insights?

Writing is consequential material or at least a cumbersome solicitation of experience, wealth, and goals that drive us to search for challenges in the area that we perceive as ‘out of our comfort zone.’ Listening to the inner you that teaches us trust, and a step towards strengthening how we express our conscious thoughts into real terms. We learn to believe in ourselves through life, and the challenges as the benevolent crusades of the past and present are a positive tool in maximizing our growth to problem solve fundamental challenges while we learn not to rely on routine, comfort, and stability, as we take risks.

Whatever you choose to do in your everyday life and aspirations, do it through your subconscious. Learn to listen and trust that inner magnetic energy not even you as a person, completely understands or even how to use it.

What are some important lessons you’ve learned about forming a brand?

Different circumstances meet different pragmatic aspirations, but I like to think along the lines that circumstance urges us to think a little outside the square. I strongly think it’s this that has embossed and shaped Empowering Your Soul.

I like to think of this as my time capsule. A capsule I am accessible to at any time. Especially when I need to be grounded as an individual, and as a mentor for my children and others. I have learned with time and knowledge, an understanding of the importance to help cushion our changes, and deeper appreciate what is happening to all of us.

Forming a brand whilst coinciding with important lessons we need to continue to educate our minds and bodies, to integrate with a difference, a purpose, and substance, as we build others along with our success stories. It’s a mechanism of working wisely. Not necessarily reaching the finish line ahead of everyone else, but definitely, without the impact of a cyclonic tsunami, that leaves graffiti in our life, or worse, changes our lifeline. Believe in your product and make it stand out – your personable nature and embellishment will certainly be a reflection of your image and your brand.

Any tips for achieving success?

We each have a unique quality that sets us aside, as we make our mark in this timeline, using our expendable techniques, and natural life skills along with the ability to be ourselves, and be at peace doing what we love.

The way I tend to see it is a congruence of substance, and identity, sharing visions, dreams, and aspirations. It’s the education of not only the mind but also, the secret for success and self-development.

“Brilliance is neither a fashion or a style, a trend or an ambience. It’s an awakening of our luminous ingenuity.” – Jasmina Siderovski

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Connect

Website: www.empoweringyoursoul.com

Linkedin: https://au.linkedin.com/in/jasmina-siderovski-117899b6

 

 

Callum Connects

Mikyung Kim, TV Commercial Producer

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Mikyung Kim is a savvy producer who runs her own TV and print production business, based in Hong Kong.

What’s your story?
I am a TV commercial and print producer working with advertising agencies and brands to bring their communication needs to the screen. My background is in film production and I started my career in Hollywood working with Oscar winning directors Michel Gondry and Alejandro González Iñárritu. Before starting my own company last year to produce content directly with agencies and brands, I was with Ogilvy & Mather Hong Kong for nearly five years as the Senior Producer and Head of TV running the film production department.

What excites you most about your industry?
How it’s constantly evolving! Every day is different and it’s certainly never boring. I love that it’s a creative industry and that my job involves talking to people with creative minds on how we can bring a story on paper to life. It’s exciting that the advertising industry places high value on the creativity and effectiveness of content. I’ve produced a few commercials that creatively push the envelope with fun and sometimes wild ideas that have converted into positive brand awareness. Ever heard of KFC Finger Lickin’ Good…Nail Polish that yes, tastes like chicken? https://www.adweek.com/creativity/kfc-just-made-edible-finger-lickin-good-nail-polish-yeah-tastes-chicken-171245/

What’s your connection to Asia?
I was born in Seoul and raised in Hong Kong until graduating from high school at HKIS. I spent my university years in Boston at Emerson College and worked in Los Angeles at Anonymous Content and Partizan Entertainment. But on a brief visit back to Hong Kong in 2010, I decided to move back and continue my career here, and it was the best decision I ever made.

Favourite city in Asia for business and why?
Hong Kong is my home so it will always be my favourite city for business and for me personally. What I love about Hong Kong is that while I am based here, I can actually work with agencies and brands from anywhere in APAC. If I need to attend an important meeting, I can just hop on a quick flight easily. I spent most of 2017 working in Seoul with Korean agency Cheil and Samsung, and currently I am working with Japanese agency ADK and Toyota based in Singapore.

What’s the best piece of advice you ever received?
“Fake it until you become it,” from Amy Cuddy’s TED talk. Worth a watch. This helped me early in my career when I felt like I was under qualified for the job I was in. I learned to fake my confidence and fake a powerful body language until I truly felt that confidence became something real. It was nerve wracking at first but it worked and now I don’t have to fake it.

Who inspires you?
My friends. Noelle who worked part time jobs while being a full time student to pay her own tuition while we were in college together. Osti who is a lawyer focused on supporting developing nations and a board member of Redress, an environmental NGO working to reduce waste in the fashion industry. Vanessa who runs a real estate company, co-owns the gym Crossfit Asphodel, started a health foods business called Quo and NGO The Keep Moving Project to promote wellness in our community. Cathy who will be the first Asian woman to direct a big budget superhero film starring Margot Robbie with Warner Bros and DC. And too many more to name!

What have you just learnt recently that blew you away?
5.2 million plastic bottles are thrown away in Hong Kong every day. Plastic pollution is a major issue for the environment and we as responsible citizens can do our small part by reducing our consumption of unnecessary plastic. I do mine by having a water filter at home and carrying my own reusable water bottle with me everywhere I go. I love the brand Hydroflask because the stainless steel material keeps water hot or cold for hours, so I don’t feel tempted to buy a cold water at 7-11 on those hot, humid days we have here.

If you had your time again, what would you do differently?
About five years ago I purchased my very first stock and put one month’s salary into it, which at the time was a lot of money for me. Knowing how that stock has performed now, I would have put all my savings into it.

How do you unwind?
Exercise is essential in my daily life to help clear my head and de-stress. My go to is a workout at Crossfit Asphodel, running outdoors, yoga and hiking. But a glass of red wine and live music at Soiree in Soho on Sunday night works pretty well too!

Favourite Asian destination for relaxation? Why?
One of the best trips I ever took was to the island of Lombok in Indonesia. Two girl friends and I did a 3 day 2 night hiking and camping trip to summit the Mount Rinjani Volcano. It was physically challenging but mentally relaxing. There was no cellphone reception, no distractions, we had the company of nature and nights with skies full of shooting stars. It was pretty magical. We then went to the Gili Islands for a few days of scuba diving, yoga and sitting on the beach doing nothing but sipping on coconuts. That was pretty relaxing too.

Everyone in business should read this book:
“Nice Girls Don’t Get the Corner Office” by Lois P. Frankel and “Lean In” by Sheryl Sandberg. Essential reads for every working woman and/or man who wants to know how to support the working women in their life.

Shameless plug for your business:
I am a TV commercial and print producer that can plug into an existing advertising agency or brand team to produce their communication needs. Many advertising agencies these days are scaling down so they have creative directors and account services but may not have an in-house producer, so I can fill that gap by becoming a part of the existing agency team. For brands that want to produce content directly without involving an agency, I can also bridge the gap by bringing my production knowledge in-house and working as part of the marketing/brand team and liaising with the other departments in the company such as product team and ecomm.

How can people connect with you?
They can email me at [email protected]
or visit my website at mkimproducer.com

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started,
built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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Callum Connects

Renne Ballard, Owner of Renée Ballard Communications

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Renne Ballard runs a social media agency working with business women, helping them find their business’s voice.

What’s your story?
I began my career in PR/communications ten years ago in Australia, after arriving home from two years in Dubai. In Dubai I was working for Emirates Airlines as a flight attendant and flying around the world non-stop for two years. This really sparked my interest for how people communicate. I started out as a community manager for an online advertising company, then moved into the corporate world of outdoor advertising, managing internal and external PR and communications. After having a baby four years ago, I decided to leave the safety net of corporate, and stride out on my own. I now run a social media agency and I specialise in working with business women, helping to find their business’ voice so they can use social media to achieve their business goals.

What excites you most about your industry?
I love the open accessibility online provides. It’s free for businesses to get online and connect with their target audience. Twenty years ago, advertising and PR was insanely expensive and quite elitist, but through incredible platforms like Facebook or Twitter, any business can connect with who is looking for their product/solution. Social media is particularly effective for small businesses because they have the edge when it comes to authenticity and a clear voice.

What’s your connection to Asia?
I’m in Hong Kong because I’m a trailing spouse. I know it’s such a daggy term, but I love it, it makes me sound so dedicated to my husband! Alas, we came to Hong Kong for my husband’s work. He’s the Design Director of Asia for an international retail design agency. We’ve been here for almost two years and it’s been a huge learning curve in terms of business and culture. We love the fast-paced nature of Hong Kong and the fact that everything is open late – it suits me perfectly because I’m nocturnal.

Favourite city in Asia for business and why?
That’s easy, Hong Kong. It’s the perfect blend of start-ups and mothership-sized institutions. I love the small business side, watching the collaborations between workshare spaces with galleries, networking groups and foodies; it’s a hothouse of creative partnerships here.

What’s the best piece of advice you ever received?
When you’re are feeling scared about your next step, lean in and feel the difference. Is it fear mixed with excitement? Or fear mixed with dread? Always go with the former and cut loose the latter.

Who inspires you?
I love Tamara Mellon (Jimmy Choo founder). She has created multiple empires and she never stops trying new business models and pushing her limits. It helps that I love shoes too.

What have you just learnt recently that blew you away?
I just turned 40 years old. At best, I’m probably halfway through my life. It makes me constantly question, “Am I where I want to be?”

If you had your time again, what would you do differently?
I would have asked more questions to the people I looked up to, and listened less to the people telling me I won’t achieve my goals.

How do you unwind?
In this day and age, it’s scandalous to say, but I love sunbaking. At any chance, you’ll find me poolside, laying in the sun in a trance-like state.

Favourite Asian destination for relaxation? Why?
Northern Danang in Vietnam. We were there at Christmas, at the foot of the mountains and it was beautiful. Heaps of wildlife and jungles and enough five star resorts that I was never parched once.

Everyone in business should read this book:
‘The E Myth’ by Michael Gerber. It’s an oldie but a goodie because it succinctly outlines how to transition from a one person operation to a global business like McDonalds. Once you see how important systems and processes are, you can recognise shambolic companies a mile off.

Shameless plug for your business:
Renée Ballard Communications is a social media agency that works with business women who are ready to make social media work for them. We create effective, powerful social media strategies that are tailored to the people who will be breathing life into them. We hand on heart promise to never use annoying, marketing buzzwords and that we value laughter above everything else.

How can people connect with you?
[email protected] or www.reneeballard.com or +85296670115

Twitter handle?
@ballard_comms

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started,
built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

Continue Reading

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