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Jasmina Siderovski, Founder of Empowering Your Soul

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Jasmina Siderovski, a born Macedonian migrant living in Australia, a wife, and mother of two young children has become globally recognized for her inspirational words of wisdom originally through her quotes and sayings. As the world was introduced to her words of soul building tools through her mash style of expression and writing Jasmina became more and more aware of truly defining ‘nostalgic identity,’ belonging to a developing country at birth, and brought up in a modern culture during the best years of her life.

Jasmina is educated and brought up in Newcastle. She is married to her life-long partner of 25 years and has two children, commonly known as 4J. As Sydney becomes her home, Jasmina is empowered through her interest in science and Meta – physics by combining two cultures in an advancing world for innovation and peace through her plight to understand and connect among a labyrinth of different personalities, ideas, and pursued personal growth.

Her inspiration to encourage an understanding for cushioning the unknown, self-improvement and self-development have played a key role in her recognition for world peace as she Founded Empowering Your Soul.

This has been Jasmina’s pathway to learning how to integrate, the language, its customs, and culture of a continent so far from the rest of the world.

A continent fast paced, enriched with a digital tsunami of transformation and epidemic congruence, and indeed a world that has shaped her growth.

Social Media adopted her legacy and quotes, as many of these would make appearances in prominent publications such as:

  • Anne Geddes “Little Blessings,”
  • Alaska Airlines – Alaska Airlines Brand and Guidelines,
  • American Baby Magazine,
  • University Of Akron College of Polymer Science and Polymer Engineering, High Point University, North Carolina USA – Legacy,
  • Sharon Wegscheider-Cruse – Becoming a Sage: Discovering Life’s Lessons, One Story at a time
  • The National Law Review (USA) – Be Your Own Best – Woman: Today is the Day own Your Own Brilliance
  • The University of Tennessee Health Science Centre, The Record
  • Bride and Etc. Magazine: Best Honeymoon Destinations
  • EastLife Magazine
  • Lori Austin – Radio Host, Studio O Colorado, USA,
  • Mary O’Connor – Life is full of Sweet Pots – An exploration of joy
  • Ryan Hollenbeck – In Touch – The Verint Blog,
  • AJ Baker – 365 Days of Hope: A message for hope every day of the year
  • JP De Villiers – Somali Pirates 2and much more

In your own words, what do you do?

I am a writer! I am an author! I am a thinker and a motivator. I am here to inspire others and help the world community to think outside the norm of routine and the way we interact through our mind in the business world, after hours and a virtual world of thinking. I kick start the mind to be inspired to live out your dreams. I encourage others to a voice and I remind many that everyone plays a part in this thing we call life. Your story is not your life story – it is just the foundations for building a destination to be at peace in a world of cynicism, epic change and a growing era that will impact future generations.

What led you to become an author and found Empowering Your Soul?

For me personally, as a migrant in a multicultural country such as Australia from a young age learning to develop in line with the iconic changes, for exciting new technology, the revolution in medicine, the development of an economic and a political savvy world and a ‘politically correct,’ or even, a ‘politically incorrect’ society has definitely been a real life roller coaster to indulge my eclectic mind. Ergonomic and ecological innovations along the way have rapidly kept my mind astute and the person I am today hence, the doctrine of anecdotes in ‘Empowering Your Soul – Legacy of Her Mind.’

Times are changing, rig morale is developed, and life as we know it is adding uncertainty, cascading our genre of individualism per se.

Our substance and legacies we choose to coexist and be celebrated by are where existence becomes a counter-intuitive crust in our beliefs and our core. It’s basically the governance of thoughts and process and the laws that have been debated for centuries that have always subsisted my curious mind. Hence, downloading my life lessons and observations over a lifetime have influenced me to speak out and help as many people around the world to understand the importance of integrating whilst holding onto your identity without the confusion of existing and belonging to a modern world.

Could you walk us through your process of developing your brand?

The power to educate the mind through a learned behavior of knowledge is a life coach inside your body waiting to be unleashed. There are never set rules, just ideas, and wants. This is where we begin to develop dreams, as they assimilate and become a natural path in our lifetime. Some dreams come to fruition, and we reap the rewards, other times they are perhaps a work in progress, and of course, then there are those, who never follow through due to reasons of their own.

Whatever path you set your mind down, use those lessons learned to appreciate personal risk and adventure then combine them with poise and integrity. But most of all, accentuate your triumph with a new-found confidence that will challenge the inner you, to believe in you and your goals and push personal boundaries.

Did you encounter any particular difficulties in the beginning and how did you overcome it?

This is probably the most difficult challenge I have had to overcome. Freedom of speech is rather confronting and can be quite daunting at times as you open your world to an international audience. Different mindsets and cultures all have their own unique qualities that play a major factor in accepting new ideas and being part of someone else’s environment. What began as a legacy for my children has quickly advanced to sharing my mind and knowledge around the globe. Once, you believe in your life experiences and appreciate that each is a stepping stone challenges suddenly become obsolete as you identify that developing others while continuing to learn yourself is, in fact, a major key player for keeping it real without setting false expectations.

What is your long term plan?

I would like to continue to write and further develop my brand. Writing books is only the beginning for a life long dream to empower the real population, the ones who are homeless, the ones living in poverty and the ones that believe that life is a gift. Success is something we all strive for but we forget to take the ones that are ignored along the way as we sell our ego’s to a materialistic and well-educated society. My real dream is to open a Café – Empowering Your Soul Café – and encourage those with dreams to network alongside the less fortunate as we develop and grow together, changing the lives of those who have given up or simply have surrendered to thoughts of it all being impossible. My strength belongs to those who think they have no substance and no purpose.

Could you share with us some industry insights?

Writing is consequential material or at least a cumbersome solicitation of experience, wealth, and goals that drive us to search for challenges in the area that we perceive as ‘out of our comfort zone.’ Listening to the inner you that teaches us trust, and a step towards strengthening how we express our conscious thoughts into real terms. We learn to believe in ourselves through life, and the challenges as the benevolent crusades of the past and present are a positive tool in maximizing our growth to problem solve fundamental challenges while we learn not to rely on routine, comfort, and stability, as we take risks.

Whatever you choose to do in your everyday life and aspirations, do it through your subconscious. Learn to listen and trust that inner magnetic energy not even you as a person, completely understands or even how to use it.

What are some important lessons you’ve learned about forming a brand?

Different circumstances meet different pragmatic aspirations, but I like to think along the lines that circumstance urges us to think a little outside the square. I strongly think it’s this that has embossed and shaped Empowering Your Soul.

I like to think of this as my time capsule. A capsule I am accessible to at any time. Especially when I need to be grounded as an individual, and as a mentor for my children and others. I have learned with time and knowledge, an understanding of the importance to help cushion our changes, and deeper appreciate what is happening to all of us.

Forming a brand whilst coinciding with important lessons we need to continue to educate our minds and bodies, to integrate with a difference, a purpose, and substance, as we build others along with our success stories. It’s a mechanism of working wisely. Not necessarily reaching the finish line ahead of everyone else, but definitely, without the impact of a cyclonic tsunami, that leaves graffiti in our life, or worse, changes our lifeline. Believe in your product and make it stand out – your personable nature and embellishment will certainly be a reflection of your image and your brand.

Any tips for achieving success?

We each have a unique quality that sets us aside, as we make our mark in this timeline, using our expendable techniques, and natural life skills along with the ability to be ourselves, and be at peace doing what we love.

The way I tend to see it is a congruence of substance, and identity, sharing visions, dreams, and aspirations. It’s the education of not only the mind but also, the secret for success and self-development.

“Brilliance is neither a fashion or a style, a trend or an ambience. It’s an awakening of our luminous ingenuity.” – Jasmina Siderovski

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Website: www.empoweringyoursoul.com

Linkedin: https://au.linkedin.com/in/jasmina-siderovski-117899b6

 

 

Callum Connects

Malcolm Tan, Founder of Gravitas Holdings

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Malcolm Tan is an ICO/ITO and Cryptocurrency advisor. He sees this new era as similar to when the internet launched.

What’s your story?
I’m a lawyer entrepreneur who owns multiple businesses, and who is now stepping into the Initial Coin Offering/Initial Token Offering/Cryptocurrency space to be a thought leader, writer (How to ICO/ITO in Singapore – A Regulatory and Compliance Viewpoint on Initial Coin Offering and Initial Token Offering in Singapore), and advisor through Gravitas Holdings – an ICO Advisory company. We are also running our own ICO campaign called AEXON, and advising 2 other ICO’s on their projects.

What excites you most about your industry?
It is the start of a whole new paradigm, and it is like being at the start of the internet era all over again. We have a chance to influence and shape the industry over the next decade and beyond and lead the paradigm shift.

What’s your connection to Asia?
I’m Singaporean and most of my business revolves around the ASEAN region. Our new ICO advisory company specialises in Singaporean ICO’s and we are now building partnerships around the region as well. One of the core business offerings of our AEXON ICO/ITO is to open up co-working spaces around the region, with a target to open 25 outlets, and perhaps more thereafter.

Favourite city in Asia for business and why?
Singapore, since it is my hometown and most of my business contacts originate from or are located in Singapore. It is also a very open and easy place to do business.

What’s the best piece of advice you ever received?
Be careful of your clients – sometimes they can be your worst enemies. This is very true and you have to always be careful about whom you deal with. The closest people are the ones that you trust and sometimes they have other agendas or simply don’t tell you the truth or whole story and that can easily put one in a very disadvantageous position.

Who inspires you?
Leonardo Da Vinci as a polymath and genius and leader in many fields, and in today’s world, Elon Musk for being a polymath and risk taker and energetic business leader.

What have you just learnt recently that blew you away?
Early stage bitcoin investors would have made 1,000,000 times profit if they had held onto their bitcoins from the start to today – in the short space of 7 years.

If you had your time again, what would you do differently?
Seek out good partnerships and networks from day one, and use the power of the group to grow and do things together, instead of being bogged down by operations and going it alone from start.

How do you unwind?
I hardly have any time for relaxation right now. I used to have very intense hobbies, chess when I was younger, bridge, bowling, some online real time strategy games and poker. All mentally stimulating games and requiring focus – I did all these at competitive levels and participated in national and international tournaments, winning multiple trophies, medals and awards in most of these fields.

Favourite Asian destination for relaxation? Why?
Phuket – nature, resort life, beaches, good food and a vibrant crowd.

Everyone in business should read this book:
Rich Dad Poor Dad by Richard Kiyosaki

Shameless plug for your business:
Gravitas Holdings (Pte) Limited is the premier ICO Advisory company and we can do a full service for entrepreneurs, including legal and compliance, smart contracts and token creation, marketing and PR, and business advisory and white paper writing/planning.

How can people connect with you?
Write emails to [email protected], or [email protected]

Twitter handle?
@malcolmABM

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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Callum Connects

William Chin, Founder of Mummy’s Market

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William Chin set up Mummy’s Market. Mummy’s Market is the uncontested platform connecting parents and retailers in Singapore.

What’s your story?
After National Service, I enjoyed a rousing start to my corporate career with successful stints at events and conventions companies such as IQPC, Hannover Fairs Australia and Lighthouse Independent Media in management roles, building my experience in conventions, trade fairs and events.

However, I hit a particularly bad streak of unemployment after that, facing difficulty finding jobs because according to recruiters, I was overqualified, yet too young. In fact, at one point I was struggling so badly with my family loans that I was sharing bowls of ramen with my girlfriend for our meals, to save costs.

My financial pressures eventually culminated in my forced venture into entrepreneurship where I had to strike out my own path with a brief stint in Expomal. However, this turned out to be my next break that fuelled my current success. It was there I built up Smartkids (another wildly successful baby and child fair) before it was bought out by a bigger company. Inspired by SmartKids, I started Mummy’s Market and eventually Baby’s Market, outperforming established names in the business to take its current place as market leader.

What excites you most about your industry?
Mummy’s Market is the industry leader in baby, kids, maternity and household with 80% market share and our clients – coupled with branding, advertising and exhibiting on Mummy’s Market platforms, we are seeing a 30-60% company growth year on year despite the downturn in the economy. With attendance of over 100k consumers per fair and serving 70-80% of pregnant mums, our actual business is in data, data collection and processing from consumer fairs.

I am excited about how big data analytics from Mummy’s Market can be applied at every stage of the retail process such as data segmentation – for retailers now when mums are giving birth to sending relevant content over. This will transform and innovate the industry of baby fairs and Mummy’s Market, with the huge amount of data we process from our fairs yearly, is the forerunner in this disruption. With this, we have transformed the DNA of how digital business has always been done. Global online marketplaces are burning cash quickly to achieve big data analytics, but not us.

Another testament to Mummy’s Market’s popularity is that huge marketplaces have been trying to pass off as Mummy’s Market. It shows that we are heading in the right direction and the most exciting part is, we are only at 10% of where we want to be – a platform where $1 billion gross market value products are transacted annually around Asia in a niche market.

What’s your connection to Asia?
I was born and bred in Singapore, and intend to stay in Singapore to build the Mummy’s Market brand.

Favourite city in Asia for business and why?
Singapore – if one can strategically become a leader in a small market like Singapore, its grounds to show that one’s business has an opportunity to grow further in larger countries.

What’s the best piece of advice you ever received?
“It is easy to become number 1 because the others can just copy and tweak to overtake you.
It is more difficult to STAY number 1, because you have no one to copy. You have to innovate.”

Who inspires you?
Steve Jobs – he transformed the digital age. Without the invention of smartphones, mobile computing and mobile advertising would never have grown. He changed the way businesses and consumers communicate. Without the introduction of iPhones, mobile applications would have never existed the way we are using them today.

What have you just learnt recently that blew you away?
You no longer have to lick stamps to make it sticky.

If you had your time again, what would you do differently?
Nothing. I love my life and my family. And I love the platform Mummy’s Market has created to help businesses grow.

How do you unwind?
I play with my little 1 year old baby girl.

Favourite Asian destination for relaxation? Why?
Taiwan – cool weather with beautiful mountains and lake scenery.

Everyone in business should read this book:
7 Habits of Highly Effective People – Stephen Covey

Shameless plug for your business:
Mummy’s Market has established its reputation as not just Singapore’s but Southeast Asia’s largest baby fair:

  • Nearly S$100 million gross merchandise volume transacted on Mummy’s Market platforms annually
  • 800,000 visitors at its fairs yearly
  • 80% of all of Singapore’s baby product distributors in one convention
  • 15-20% year on year increase in sales volume at every baby fair since its inception

Apart from market dominance, Mummy’s Market also has the largest database of parents and the number 1 platform for MNCs and SMEs to reach out to this audience. From exhibitions, magazines, seminars to digital campaigns and roadshows. Mummy’s Market is the uncontested platform connecting parents and retailers in Singapore.

How can people connect with you?
[email protected]
https://www.linkedin.com/in/william-chin-23910a9/

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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