Interviews Joseph Elton Sal Imbangon, Co-Founder of Organique, Inc. Published 10 months ago on December 20, 2016 By The Asian Entrepreneur Authors & Contributors Share Tweet A visionary and a wellness champion would be the more apt word to describe Elton for he is, as he already has a clear vision of where he wants his path in life to turn even when he was at a young age. Elton Salimbangon is the power behind the outstanding success of the brand Organique Acai Premum Blend not just in the Philippines but in many countries now. How did it all began? Elton worked in a health beverage manufacturing company while his wife Cathy, a registered nurse with an international license, worked in a nursing home for the elderly. The daily stresses somehow took their toll on the health of the couple who worked very hard, while they were yet raising small children. They realized how ironical that they were not feeling healthy and yet, they were in the health industry. Though he is not a doctor, Elton may well be one, for his compassion for the elderly and his desire to help his fellow Filipinos gave him the impetus to strive, persevere until he found what even Dr. Oz hails as “fountain of youth” – the wonderful acai berry. “Longevity, not palliative care is what I envisioned for our elderly,” Elton revealed. “The inspiration struck like lightning bolt when I saw a couple — about 70 to 80 years old, perhaps, happily jogging in the park as I was on my way to work, and I wondered, wow, here I am tired from the daily rigors of an 8 to 4 job, barely able to lift my legs in the morning, feeling exhausted from yesterday’s work and there is this couple, jogging, looking fit, radiant and energized! Where do they get all that reserve energy? I was taking all sorts of vitamins, etc. and yet, I don’t feel much less look great! The image couldn’t give me rest and my journey to find the best natural food supplement began. I was relentless in my pursuit to discover the reason why.” He excitedly discussed the idea to his very supportive wife, Catherine, a nurse who worked then at a home for the elderly. One day his wife noticed the appearance of one of her elderly patients, also about 70 years old. His skin was glowing, he looked fresh, energetic and yes, he jogged daily! His wife got curious, because after the day is over, she herself never had enough energy left.” Then eureka! moment came at the patient’s bedside table. He was taking daily a jigger of this no-brand purplish fruit juice extract. Elton researched about it and learned it was a super fruit that came all the way from the Brazilian rainforest.” That’s when it all clicked!” Elton enthused. And so in 2009, scooping all their savings, the enthusiastic and optimistic couple packed their bags and headed back home to the Philippines to begin their painstaking task of introducing an awesome beverage a purple-colored all-natural fruit juice with delicious chocolate berry taste and without any preservatives — that contains phytochemicals, powerful levels of antioxidants to boost a person’s sagging immune system and enable him/her to combat free radicals, toxins and other harmful viruses. “It was opportune, too, as the government’s awareness efforts were becoming aggressive in making people understand the value of health and going back to basics, how neglecting or stubbornly abusing it will impact their lives and that of their love ones, eventually.” Elton’s motivation sprung from the thought that if he can discover this ‘panacea’, he would bring it home, and help millions of Filipinos improve their health, enjoy life and yes, live longer too, while not becoming overly reliant on synthetic drugs which can eventually destroy the kidneys and sometimes yield fatal complications. Such altruism and patriotism can be easily gleaned that Elton’s public servant heart and can be traced through direct exposure to the family’s voluminous public service efforts, his father being an illustrious and respected congressman in the province of Cebu where he and his wife hails. It was a dream, at first. The magnificent dream took two years to take form, substance and realization after hurdling seemingly insurmountable challenge after challenge, here in their own country. And now, the birth pains is over, because the phenomenal all-Filipino brand Organique Acai Premium Blend, exclusively produced by Organique, Inc. is acclaimed, highly in demand among the young and those young once, either for wellness, and healthy habit, or as a delicious, chocolate-berry food supplement that’s adjunct to the medication patients. Elton explains that “Organique Acai Premium Blend is not contra- indicative to whatever a person is taking. It is a superfood that has got lots of nutrients that help address certain deficiencies in the body. Our Organique Acai Premium Blend is both FDA and USDA-approved, having been tested over and over, confirming it to contain the highest ORAC value of antioxidants ever found in a fruit or vegetable! That is why we are so glad that our kababayans are really getting into the habit, health-conscious, and taking their daily dose, a jigger of the proudly Pinoy-made, healthy-purple, Organique Acai Premium Blend.” “We didn’t see it merely as a business opportunity, but a means to help improve the health of many of our kababayans here,” adds Elton, president and CEO of Organique Inc. For the past ten years, diseases like diabetes, stroke, heart attack, hypertension and even cancer have hogged the health news here and abroad and this is due to patients living an abusive lifestyle, poor sleeping, diet and eating habits, smoking, alcohol and substance abuse. The acai berry, as touted by Dr. Oz, Dr. Mercola and even featured in Oprah’s TV show, is this generation’s phenomenal discovery, harvested from the deep jungles of the Amazon in Brazil. Armed with faith in their vision and in the product’s superior health benefits, the Salimbangons persevered. Elton is very much hands in the overall management, operations and logistics area of the company, as wife Cathy takes on the marketing and communications area. Investing their earnings and savings, they started out initially through personal selling and online marketing, explaining tirelessly to every inquiry acai’s exceptional nutritional value. Sales steadily poured in and consequently grew via strategic media efforts which helped gain wider audience base for Organique Acai that resulted in a significant window in the retail market all over the country now. In a matter of seven years, Organique Asia gained credible standing amongst its peers in business, garnering various accolades and recognitions, and equally too, for it is a unique product a delicious-tasting Acai berry which is now an indispensable health supplement staple for thousands upon thousands of Filipinos, of all ages, regardless of their health disposition. The reason for the company’s strings of remarkable success? “We believed it can succeed and it did! Elton revealed how there were sleepless nights, and so many challenges as in any start-up business, “but we were determined. For one, we emphasized in all our interviews and talks that Organique Acai Premium Blend is not just a drink but a lifestyle that one embraces. We walk our talk. And when a person makes a lifestyle change, his or her health improves. We never made exaggerated claims. We let the product — Organique acai berry Premium Blend prove its worth.” Witnessing the rise and growth of Organique Inc. in leaps and bounds from its modest beginnings, Elton is all smiles and has every reason to, for the close to thousand testimonials from happy, satisfied users of Organique Acai Premium Blend who patronize the brand to this day cannot be wrong. Organique Inc. is not mere whim, or perchance nor a trite coincidence but the product of Elton’s years of risk-taker attitude, his maverick, out- of-the-box mindset, indefatigable and determined efforts, and his brilliantly laid strategic plan, combined with his painstaking, thorough research and ably supported by his equally hardworking wife on the best natural alternative to counter possible side effects of synthetic medicine and to help alleviate the deteriorating health conditions of most seniors in the Philippines. The dream of bringing good health to benefit Filipinos is definitely a remarkable success story, one Filipino couple’s journey written in hard work, perseverance, humility, honesty, and of course, labor of love. To which the power behind the throne, undoubtedly the wellness champion Elton Salimbangon, CEO and founder of Organique Inc. lifts a royal purple toast and says, “Cheers!” Related Topics:amazonasiabusinessCEOdreamfeaturedgovernmentgrowthhealthinvestingjourneylifeMarketingmenewsonlineStorysucceedsuccessvalue Continue Reading You may like Jasmine Tan, Director of Stone Amperor Is There A Coworking Space Bubble? Dextre Teh, Founder of Rebirth Academy Arthur Lam, Co-Founder of Synergy Johnson Zhuo, Founder of Dream Sparkle Ariz Shafi, Co-Founder of Shafi Education Callum Connects Jasmine Tan, Director of Stone Amperor Published 53 mins ago on October 18, 2017 By Callum Laing Jasmine saves her clients time and effort when doing kitchen fit outs with her biz Stone Amperor. What’s your story? I started working in the industry in 2003. I was in a marble and granite supplier company for 5 years. Even though I left the company, I still had customers calling me for my services. I referred them back to my previous company but they refused to because they loved the fast response service that I offered. I realised that customers do look at prices, however most of them prefer quality over quantity. Thus I have decided to establish a sole proprietor company also known as 78 Degrees which later rebranded as Stone Amperor in 2014. What excites you most about your industry? The kitchen countertop industry is a very confusing market. There are many brands, materials and prices to choose from. What excites me the most is my ability to help clients choose the best materials and brands within their budgets, whilst saving them time and effort. What’s your connection to Asia? I have been in Asia all my life and I love Asia. No matter where you go there is no place like home. Favourite city in Asia for business and why? I love Singapore. This is because Singapore has always been a stable country and it is great for doing business. However as it is a small country, it can be really competitive. I believe that if just do your best and give your best to your customers, you can overcome this. What’s the best piece of advice you ever received? “Take actions. Learn and improve continuously. An idea without action is just a dream.” This was really good advice that I received from my partner. Who inspires you? A very down to earth billionaire from Malaysia, Robert Kuok What have you just learnt recently that blew you away? Property is the foundation of every business. If you had your time again, what would you do differently? Own instead of renting property for my business. How do you unwind? I enjoy going shopping, watching movies and hanging out with friends. I am quite a simple being. Favourite Asian destination for relaxation? Why? I love going to Taiwan as I love the culture there. Everyone is so polite and the weather is great. Everyone in business should read this book: Sun Tzu, Art of war Shameless plug for your business: Perfect top, Perfect price, Perfect life from Stone Amperor How can people connect with you? Email me at [email protected] Twitter handle? @StoneAmperor — This interview is part of the ‘Callum Connect’ series of more than 500 interviews Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’. 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