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Joseph Elton Sal Imbangon, Co-Founder of Organique, Inc.

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A visionary and a wellness champion would be the more apt word to describe Elton for he is, as he already has a clear vision of where he wants his path in life to turn even when he was at a young age.

Elton Salimbangon is the power behind the outstanding success of the brand Organique Acai Premum Blend not just in the Philippines but in many countries now.

How did it all began?

Elton worked in a health beverage manufacturing company while his wife Cathy, a registered nurse with an international license, worked in a nursing home for the elderly. The daily stresses somehow took their toll on the health of the couple who worked very hard, while they were yet raising small children. They realized how ironical that they were not feeling healthy and yet, they were in the health industry.

Though he is not a doctor, Elton may well be one, for his compassion for the elderly and his desire to help his fellow Filipinos gave him the impetus to strive, persevere until he found what even Dr. Oz hails as “fountain of youth” – the wonderful acai berry. “Longevity, not palliative care is what I envisioned for our elderly,” Elton revealed.

“The inspiration struck like lightning bolt when I saw a couple — about 70 to 80 years old, perhaps, happily jogging in the park as I was on my way to work, and I wondered, wow, here I am tired from the daily rigors of an 8 to 4 job, barely able to lift my legs in the morning, feeling exhausted from yesterday’s work and there is this couple, jogging, looking fit, radiant and energized! Where do they get all that reserve energy? I was taking all sorts of vitamins, etc. and yet, I don’t feel much less look great! The image couldn’t give me rest and my journey to find the best natural food supplement began. I was relentless in my pursuit to discover the reason why.” He excitedly discussed the idea to his very supportive wife, Catherine, a nurse who worked then at a home for the elderly.

One day his wife noticed the appearance of one of her elderly patients, also about 70 years old. His skin was glowing, he looked fresh, energetic and yes, he jogged daily! His wife got curious, because after the day is over, she herself never had enough energy left.”

Then eureka! moment came at the patient’s bedside table. He was taking daily a jigger of this no-brand purplish fruit juice extract. Elton researched about it and learned it was a super fruit that came all the way from the Brazilian rainforest.” That’s when it all clicked!” Elton enthused.

And so in 2009, scooping all their savings, the enthusiastic and optimistic couple packed their bags and headed back home to the Philippines to begin their painstaking task of introducing an awesome beverage a purple-colored all-natural fruit juice with delicious chocolate berry taste and without any preservatives — that contains phytochemicals, powerful levels of antioxidants to boost a person’s sagging immune system and enable him/her to combat free radicals, toxins and other harmful viruses.

“It was opportune, too, as the government’s awareness efforts were becoming aggressive in making people understand the value of health and going back to basics, how neglecting or stubbornly abusing it will impact their lives and that of their love ones, eventually.”

Elton’s motivation sprung from the thought that if he can discover this ‘panacea’, he would bring it home, and help millions of Filipinos improve their health, enjoy life and yes, live longer too, while not becoming overly reliant on synthetic drugs which can eventually destroy the kidneys and sometimes yield fatal complications. Such altruism and patriotism can be easily gleaned that Elton’s public servant heart and can be traced through direct exposure to the family’s voluminous public service efforts, his father being an illustrious and respected congressman in the province of Cebu where he and his wife hails.

It was a dream, at first. The magnificent dream took two years to take form, substance and realization after hurdling seemingly insurmountable challenge after challenge, here in their own country. And now, the birth pains is over, because the phenomenal all-Filipino brand Organique Acai Premium Blend, exclusively produced by Organique, Inc. is acclaimed, highly in demand among the young and those young once, either for wellness, and healthy habit, or as a delicious, chocolate-berry food supplement that’s adjunct to the medication patients. Elton explains that “Organique Acai Premium Blend is not contra- indicative to whatever a person is taking. It is a superfood that has got lots of nutrients that help address certain deficiencies in the body. Our Organique Acai Premium Blend is both FDA and USDA-approved, having been tested over and over, confirming it to contain the highest ORAC value of antioxidants ever found in a fruit or vegetable! That is why we are so glad that our kababayans are really getting into the habit, health-conscious, and taking their daily dose, a jigger of the proudly Pinoy-made, healthy-purple, Organique Acai Premium Blend.”

“We didn’t see it merely as a business opportunity, but a means to help improve the health of many of our kababayans here,” adds Elton, president and CEO of Organique Inc. For the past ten years, diseases like diabetes, stroke, heart attack, hypertension and even cancer have hogged the health news here and abroad and this is due to patients living an abusive lifestyle, poor sleeping, diet and eating habits, smoking, alcohol and substance abuse. The acai berry, as touted by Dr. Oz, Dr. Mercola and even featured in Oprah’s TV show, is this generation’s phenomenal discovery, harvested from the deep jungles of the Amazon in Brazil. Armed with faith in their vision and in the product’s superior health benefits, the Salimbangons persevered. Elton is very much hands in the overall management, operations and logistics area of the company, as wife Cathy takes on the marketing and communications area.

Investing their earnings and savings, they started out initially through personal selling and online marketing, explaining tirelessly to every inquiry acai’s exceptional nutritional value. Sales steadily poured in and consequently grew via strategic media efforts which helped gain wider audience base for Organique Acai that resulted in a significant window in the retail market all over the country now.

In a matter of seven years, Organique Asia gained credible standing amongst its peers in business, garnering various accolades and recognitions, and equally too, for it is a unique product a delicious-tasting Acai berry which is now an indispensable health supplement staple for thousands upon thousands of Filipinos, of all ages, regardless of their health disposition.

The reason for the company’s strings of remarkable success? “We believed it can succeed and it did! Elton revealed how there were sleepless nights, and so many challenges as in any start-up business, “but we were determined. For one, we emphasized in all our interviews and talks that Organique Acai Premium Blend is not just a drink but a lifestyle that one embraces. We walk our talk. And when a person makes a lifestyle change, his or her health improves. We never made exaggerated claims. We let the product — Organique acai berry Premium Blend prove its worth.”

Witnessing the rise and growth of Organique Inc. in leaps and bounds from its modest beginnings, Elton is all smiles and has every reason to, for the close to thousand testimonials from happy, satisfied users of Organique Acai Premium Blend who patronize the brand to this day cannot be wrong. Organique Inc. is not mere whim, or perchance nor a trite coincidence but the product of Elton’s years of risk-taker attitude, his maverick, out- of-the-box mindset, indefatigable and determined efforts, and his brilliantly laid strategic plan, combined with his painstaking, thorough research and ably supported by his equally hardworking wife on the best natural alternative to counter possible side effects of synthetic medicine and to help alleviate the deteriorating health conditions of most seniors in the Philippines.

The dream of bringing good health to benefit Filipinos is definitely a remarkable success story, one Filipino couple’s journey written in hard work, perseverance, humility, honesty, and of course, labor of love.

To which the power behind the throne, undoubtedly the wellness champion Elton Salimbangon, CEO and founder of Organique Inc. lifts a royal purple toast and says, “Cheers!”

Callum Connects

Malcolm Tan, Founder of Gravitas Holdings

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Malcolm Tan is an ICO/ITO and Cryptocurrency advisor. He sees this new era as similar to when the internet launched.

What’s your story?
I’m a lawyer entrepreneur who owns multiple businesses, and who is now stepping into the Initial Coin Offering/Initial Token Offering/Cryptocurrency space to be a thought leader, writer (How to ICO/ITO in Singapore – A Regulatory and Compliance Viewpoint on Initial Coin Offering and Initial Token Offering in Singapore), and advisor through Gravitas Holdings – an ICO Advisory company. We are also running our own ICO campaign called AEXON, and advising 2 other ICO’s on their projects.

What excites you most about your industry?
It is the start of a whole new paradigm, and it is like being at the start of the internet era all over again. We have a chance to influence and shape the industry over the next decade and beyond and lead the paradigm shift.

What’s your connection to Asia?
I’m Singaporean and most of my business revolves around the ASEAN region. Our new ICO advisory company specialises in Singaporean ICO’s and we are now building partnerships around the region as well. One of the core business offerings of our AEXON ICO/ITO is to open up co-working spaces around the region, with a target to open 25 outlets, and perhaps more thereafter.

Favourite city in Asia for business and why?
Singapore, since it is my hometown and most of my business contacts originate from or are located in Singapore. It is also a very open and easy place to do business.

What’s the best piece of advice you ever received?
Be careful of your clients – sometimes they can be your worst enemies. This is very true and you have to always be careful about whom you deal with. The closest people are the ones that you trust and sometimes they have other agendas or simply don’t tell you the truth or whole story and that can easily put one in a very disadvantageous position.

Who inspires you?
Leonardo Da Vinci as a polymath and genius and leader in many fields, and in today’s world, Elon Musk for being a polymath and risk taker and energetic business leader.

What have you just learnt recently that blew you away?
Early stage bitcoin investors would have made 1,000,000 times profit if they had held onto their bitcoins from the start to today – in the short space of 7 years.

If you had your time again, what would you do differently?
Seek out good partnerships and networks from day one, and use the power of the group to grow and do things together, instead of being bogged down by operations and going it alone from start.

How do you unwind?
I hardly have any time for relaxation right now. I used to have very intense hobbies, chess when I was younger, bridge, bowling, some online real time strategy games and poker. All mentally stimulating games and requiring focus – I did all these at competitive levels and participated in national and international tournaments, winning multiple trophies, medals and awards in most of these fields.

Favourite Asian destination for relaxation? Why?
Phuket – nature, resort life, beaches, good food and a vibrant crowd.

Everyone in business should read this book:
Rich Dad Poor Dad by Richard Kiyosaki

Shameless plug for your business:
Gravitas Holdings (Pte) Limited is the premier ICO Advisory company and we can do a full service for entrepreneurs, including legal and compliance, smart contracts and token creation, marketing and PR, and business advisory and white paper writing/planning.

How can people connect with you?
Write emails to [email protected], or [email protected]

Twitter handle?
@malcolmABM

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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Callum Connects

William Chin, Founder of Mummy’s Market

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William Chin set up Mummy’s Market. Mummy’s Market is the uncontested platform connecting parents and retailers in Singapore.

What’s your story?
After National Service, I enjoyed a rousing start to my corporate career with successful stints at events and conventions companies such as IQPC, Hannover Fairs Australia and Lighthouse Independent Media in management roles, building my experience in conventions, trade fairs and events.

However, I hit a particularly bad streak of unemployment after that, facing difficulty finding jobs because according to recruiters, I was overqualified, yet too young. In fact, at one point I was struggling so badly with my family loans that I was sharing bowls of ramen with my girlfriend for our meals, to save costs.

My financial pressures eventually culminated in my forced venture into entrepreneurship where I had to strike out my own path with a brief stint in Expomal. However, this turned out to be my next break that fuelled my current success. It was there I built up Smartkids (another wildly successful baby and child fair) before it was bought out by a bigger company. Inspired by SmartKids, I started Mummy’s Market and eventually Baby’s Market, outperforming established names in the business to take its current place as market leader.

What excites you most about your industry?
Mummy’s Market is the industry leader in baby, kids, maternity and household with 80% market share and our clients – coupled with branding, advertising and exhibiting on Mummy’s Market platforms, we are seeing a 30-60% company growth year on year despite the downturn in the economy. With attendance of over 100k consumers per fair and serving 70-80% of pregnant mums, our actual business is in data, data collection and processing from consumer fairs.

I am excited about how big data analytics from Mummy’s Market can be applied at every stage of the retail process such as data segmentation – for retailers now when mums are giving birth to sending relevant content over. This will transform and innovate the industry of baby fairs and Mummy’s Market, with the huge amount of data we process from our fairs yearly, is the forerunner in this disruption. With this, we have transformed the DNA of how digital business has always been done. Global online marketplaces are burning cash quickly to achieve big data analytics, but not us.

Another testament to Mummy’s Market’s popularity is that huge marketplaces have been trying to pass off as Mummy’s Market. It shows that we are heading in the right direction and the most exciting part is, we are only at 10% of where we want to be – a platform where $1 billion gross market value products are transacted annually around Asia in a niche market.

What’s your connection to Asia?
I was born and bred in Singapore, and intend to stay in Singapore to build the Mummy’s Market brand.

Favourite city in Asia for business and why?
Singapore – if one can strategically become a leader in a small market like Singapore, its grounds to show that one’s business has an opportunity to grow further in larger countries.

What’s the best piece of advice you ever received?
“It is easy to become number 1 because the others can just copy and tweak to overtake you.
It is more difficult to STAY number 1, because you have no one to copy. You have to innovate.”

Who inspires you?
Steve Jobs – he transformed the digital age. Without the invention of smartphones, mobile computing and mobile advertising would never have grown. He changed the way businesses and consumers communicate. Without the introduction of iPhones, mobile applications would have never existed the way we are using them today.

What have you just learnt recently that blew you away?
You no longer have to lick stamps to make it sticky.

If you had your time again, what would you do differently?
Nothing. I love my life and my family. And I love the platform Mummy’s Market has created to help businesses grow.

How do you unwind?
I play with my little 1 year old baby girl.

Favourite Asian destination for relaxation? Why?
Taiwan – cool weather with beautiful mountains and lake scenery.

Everyone in business should read this book:
7 Habits of Highly Effective People – Stephen Covey

Shameless plug for your business:
Mummy’s Market has established its reputation as not just Singapore’s but Southeast Asia’s largest baby fair:

  • Nearly S$100 million gross merchandise volume transacted on Mummy’s Market platforms annually
  • 800,000 visitors at its fairs yearly
  • 80% of all of Singapore’s baby product distributors in one convention
  • 15-20% year on year increase in sales volume at every baby fair since its inception

Apart from market dominance, Mummy’s Market also has the largest database of parents and the number 1 platform for MNCs and SMEs to reach out to this audience. From exhibitions, magazines, seminars to digital campaigns and roadshows. Mummy’s Market is the uncontested platform connecting parents and retailers in Singapore.

How can people connect with you?
[email protected]
https://www.linkedin.com/in/william-chin-23910a9/

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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