Connect with us

Interviews

Joseph Elton Sal Imbangon, Co-Founder of Organique, Inc.

Published

on

A visionary and a wellness champion would be the more apt word to describe Elton for he is, as he already has a clear vision of where he wants his path in life to turn even when he was at a young age.

Elton Salimbangon is the power behind the outstanding success of the brand Organique Acai Premum Blend not just in the Philippines but in many countries now.

How did it all began?

Elton worked in a health beverage manufacturing company while his wife Cathy, a registered nurse with an international license, worked in a nursing home for the elderly. The daily stresses somehow took their toll on the health of the couple who worked very hard, while they were yet raising small children. They realized how ironical that they were not feeling healthy and yet, they were in the health industry.

Though he is not a doctor, Elton may well be one, for his compassion for the elderly and his desire to help his fellow Filipinos gave him the impetus to strive, persevere until he found what even Dr. Oz hails as “fountain of youth” – the wonderful acai berry. “Longevity, not palliative care is what I envisioned for our elderly,” Elton revealed.

“The inspiration struck like lightning bolt when I saw a couple — about 70 to 80 years old, perhaps, happily jogging in the park as I was on my way to work, and I wondered, wow, here I am tired from the daily rigors of an 8 to 4 job, barely able to lift my legs in the morning, feeling exhausted from yesterday’s work and there is this couple, jogging, looking fit, radiant and energized! Where do they get all that reserve energy? I was taking all sorts of vitamins, etc. and yet, I don’t feel much less look great! The image couldn’t give me rest and my journey to find the best natural food supplement began. I was relentless in my pursuit to discover the reason why.” He excitedly discussed the idea to his very supportive wife, Catherine, a nurse who worked then at a home for the elderly.

One day his wife noticed the appearance of one of her elderly patients, also about 70 years old. His skin was glowing, he looked fresh, energetic and yes, he jogged daily! His wife got curious, because after the day is over, she herself never had enough energy left.”

Then eureka! moment came at the patient’s bedside table. He was taking daily a jigger of this no-brand purplish fruit juice extract. Elton researched about it and learned it was a super fruit that came all the way from the Brazilian rainforest.” That’s when it all clicked!” Elton enthused.

And so in 2009, scooping all their savings, the enthusiastic and optimistic couple packed their bags and headed back home to the Philippines to begin their painstaking task of introducing an awesome beverage a purple-colored all-natural fruit juice with delicious chocolate berry taste and without any preservatives — that contains phytochemicals, powerful levels of antioxidants to boost a person’s sagging immune system and enable him/her to combat free radicals, toxins and other harmful viruses.

“It was opportune, too, as the government’s awareness efforts were becoming aggressive in making people understand the value of health and going back to basics, how neglecting or stubbornly abusing it will impact their lives and that of their love ones, eventually.”

Elton’s motivation sprung from the thought that if he can discover this ‘panacea’, he would bring it home, and help millions of Filipinos improve their health, enjoy life and yes, live longer too, while not becoming overly reliant on synthetic drugs which can eventually destroy the kidneys and sometimes yield fatal complications. Such altruism and patriotism can be easily gleaned that Elton’s public servant heart and can be traced through direct exposure to the family’s voluminous public service efforts, his father being an illustrious and respected congressman in the province of Cebu where he and his wife hails.

It was a dream, at first. The magnificent dream took two years to take form, substance and realization after hurdling seemingly insurmountable challenge after challenge, here in their own country. And now, the birth pains is over, because the phenomenal all-Filipino brand Organique Acai Premium Blend, exclusively produced by Organique, Inc. is acclaimed, highly in demand among the young and those young once, either for wellness, and healthy habit, or as a delicious, chocolate-berry food supplement that’s adjunct to the medication patients. Elton explains that “Organique Acai Premium Blend is not contra- indicative to whatever a person is taking. It is a superfood that has got lots of nutrients that help address certain deficiencies in the body. Our Organique Acai Premium Blend is both FDA and USDA-approved, having been tested over and over, confirming it to contain the highest ORAC value of antioxidants ever found in a fruit or vegetable! That is why we are so glad that our kababayans are really getting into the habit, health-conscious, and taking their daily dose, a jigger of the proudly Pinoy-made, healthy-purple, Organique Acai Premium Blend.”

“We didn’t see it merely as a business opportunity, but a means to help improve the health of many of our kababayans here,” adds Elton, president and CEO of Organique Inc. For the past ten years, diseases like diabetes, stroke, heart attack, hypertension and even cancer have hogged the health news here and abroad and this is due to patients living an abusive lifestyle, poor sleeping, diet and eating habits, smoking, alcohol and substance abuse. The acai berry, as touted by Dr. Oz, Dr. Mercola and even featured in Oprah’s TV show, is this generation’s phenomenal discovery, harvested from the deep jungles of the Amazon in Brazil. Armed with faith in their vision and in the product’s superior health benefits, the Salimbangons persevered. Elton is very much hands in the overall management, operations and logistics area of the company, as wife Cathy takes on the marketing and communications area.

Investing their earnings and savings, they started out initially through personal selling and online marketing, explaining tirelessly to every inquiry acai’s exceptional nutritional value. Sales steadily poured in and consequently grew via strategic media efforts which helped gain wider audience base for Organique Acai that resulted in a significant window in the retail market all over the country now.

In a matter of seven years, Organique Asia gained credible standing amongst its peers in business, garnering various accolades and recognitions, and equally too, for it is a unique product a delicious-tasting Acai berry which is now an indispensable health supplement staple for thousands upon thousands of Filipinos, of all ages, regardless of their health disposition.

The reason for the company’s strings of remarkable success? “We believed it can succeed and it did! Elton revealed how there were sleepless nights, and so many challenges as in any start-up business, “but we were determined. For one, we emphasized in all our interviews and talks that Organique Acai Premium Blend is not just a drink but a lifestyle that one embraces. We walk our talk. And when a person makes a lifestyle change, his or her health improves. We never made exaggerated claims. We let the product — Organique acai berry Premium Blend prove its worth.”

Witnessing the rise and growth of Organique Inc. in leaps and bounds from its modest beginnings, Elton is all smiles and has every reason to, for the close to thousand testimonials from happy, satisfied users of Organique Acai Premium Blend who patronize the brand to this day cannot be wrong. Organique Inc. is not mere whim, or perchance nor a trite coincidence but the product of Elton’s years of risk-taker attitude, his maverick, out- of-the-box mindset, indefatigable and determined efforts, and his brilliantly laid strategic plan, combined with his painstaking, thorough research and ably supported by his equally hardworking wife on the best natural alternative to counter possible side effects of synthetic medicine and to help alleviate the deteriorating health conditions of most seniors in the Philippines.

The dream of bringing good health to benefit Filipinos is definitely a remarkable success story, one Filipino couple’s journey written in hard work, perseverance, humility, honesty, and of course, labor of love.

To which the power behind the throne, undoubtedly the wellness champion Elton Salimbangon, CEO and founder of Organique Inc. lifts a royal purple toast and says, “Cheers!”

Callum Connects

Jasmine Tan, Director of Stone Amperor

Published

on

Jasmine saves her clients time and effort when doing kitchen fit outs with her biz Stone Amperor.

What’s your story?
I started working in the industry in 2003. I was in a marble and granite supplier company for 5 years. Even though I left the company, I still had customers calling me for my services. I referred them back to my previous company but they refused to because they loved the fast response service that I offered. I realised that customers do look at prices, however most of them prefer quality over quantity. Thus I have decided to establish a sole proprietor company also known as 78 Degrees which later rebranded as Stone Amperor in 2014.

What excites you most about your industry?
The kitchen countertop industry is a very confusing market. There are many brands, materials and prices to choose from. What excites me the most is my ability to help clients choose the best materials and brands within their budgets, whilst saving them time and effort.

What’s your connection to Asia?
I have been in Asia all my life and I love Asia. No matter where you go there is no place like home.


Favourite city in Asia for business and why?
I love Singapore. This is because Singapore has always been a stable country and it is great for doing business. However as it is a small country, it can be really competitive. I believe that if just do your best and give your best to your customers, you can overcome this.

What’s the best piece of advice you ever received?
“Take actions. Learn and improve continuously. An idea without action is just a dream.” This was really good advice that I received from my partner.

Who inspires you?
A very down to earth billionaire from Malaysia, Robert Kuok

What have you just learnt recently that blew you away?
Property is the foundation of every business.

If you had your time again, what would you do differently?
Own instead of renting property for my business.

How do you unwind?
I enjoy going shopping, watching movies and hanging out with friends. I am quite a simple being.

Favourite Asian destination for relaxation? Why?
I love going to Taiwan as I love the culture there. Everyone is so polite and the weather is great.

Everyone in business should read this book:
Sun Tzu, Art of war

Shameless plug for your business:
Perfect top, Perfect price, Perfect life from Stone Amperor

How can people connect with you?
Email me at [email protected]

Twitter handle?
@StoneAmperor

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

Continue Reading

Callum Connects

Dextre Teh, Founder of Rebirth Academy

Published

on

Dextre Teh is a consultant and marketing guru, helping F&B businesses to tighten their operations and grow their businesses.

What’s your story?
I help frustrated F&B business owners stuck in day to day operation transform from a glorified operator into a real business owner. I’m a 27 year old Singaporean second generation restaurant owner and a F&B business consultant. Entering the industry at 13 years old, I have always been obsessed with operations and systemisation. At the age of 25, I joined the insurance industry and earned a six figure yearly income. However, I left the high pay behind because it was not my passion and returned to the F&B industry. Now I help other F&B companies to tighten operations and grow their businesses with my consulting and marketing services.

What excites you most about your industry?
The food. I’m a big lover of food and even have a YouTube show on food in development. But that aside, it is really about impacting people through food. Creating moments and memories for people, be it a dating couple or families or friends. Providing that refuge from the daily grind of life. So in educating my consulting clients and training their staff to provide a better experience for their customers, I aim to shift the industry in the direction of creating memories instead of just selling food.

What’s your connection to Asia?
I was born and bred in Singapore. I love the culture, the food and travelling in Asia.

Favourite city in Asia for business and why?
Singapore hands down. The environment here is built for businesses to thrive. The government is pro business and the infrastructure is built around supporting business growth. Not to mention the numerous amount of grants available in helping people start and even grow business. If I’m not mistaken, the Singaporean government is the only government in the world that offers grants to home grown businesses for overseas expansion.

What’s the best piece of advice you ever received?
Learning to do things you do not intend to master is a BIG mistake in business. Focus on what you are good at and pay others to do the rest.

Many business owners including myself are so overwhelmed by the 10,000 things that they feel they need to do everyday. We try to do everything ourselves because we think it saves us money. The only thing that, that does for us is overload our schedules and give us mediocre results. Instead we should focus on what we do best and bring in support for the rest.

Who inspires you?
Christopher M Duncan.

At 29, Chris has built multiple 7 figure businesses. He opened me to the possibility of building a business on the thing that I loved and gave me a blueprint of how to do it. He also showed me that being young doesn’t mean you cannot do great things.

Imran Mohammad and Fazil Musa
They are my mentors and inspire me every single day to pursue my dreams, to focus on celebrating life and enjoying the process of getting to where I want to be.

What have you just learnt recently that blew you away?
Time is always more expensive than money. Money, you can earn over and over again but time, once you spend it, will never come back.

If you had your time again, what would you do differently?
I am a firm believer that your experiences shape who you are. I am grateful for every single moment of my life be it the highs or the lows, the successes and the failures because all these experiences have led me to become the person I am and brought me to the place that I’m at so I will probably do things the same way as everything was perfect in its time.

How do you unwind?
Chilling out in a live music bar with a drink in hand, listening to my favourite live band, 53A. Other than that I’m big on retail therapy, buying cool and geeky stuff.

Favourite Asian destination for relaxation? Why?
Bangkok. It feels like a home away from home where the cost of living is relatively low, the food is good and the people are friendly.

Everyone in business should read this book:
Everything you know about business is wrong by Alastair Dryburgh. It is a book that challenges commonly accepted business “truths” and inspires you to go against the grain, think different, take risks and stand your ground in the face of the challenges that will come your way as a business owner.

Shameless plug for your business:
I’m the creator of the world’s first Chilli Crab Challenge. It gained viral celebrity earlier this year with 3 major newspaper features and more than a dozen blog and online publications featuring it in the span of two weeks. In the span of the two weeks, the campaign reached well over a million people in exposure without a single cent spent in ads.

Now I help F&B companies to tighten operations, increase profits and grow their businesses with my consulting and marketing services. Chilli Crab Challenge (https://www.chillicrab.com/nationalday)

How can people connect with you?
You can connect with me on Facebook (www.facebook.com/djtehkh) or visit www.rebirthacademy.sg for more information or book a 10 minute call with me @ www.tinyurl.com/dexclar

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

Continue Reading

Trending