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Live in the Moment with Ivy See

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RIWAY means “Right Way”, leading everyone to the right path! RIWAY International advocates the unique direct selling values of integrity, righteousness and positivity, and by following these steps, those who join RIWAY and their teams are able to soar further and stronger.

Ms Ivy See has been in the direct selling industry for almost 25 years, and she sees all that she had been through with a heart of gratitude. All this while, she learned with a thankful heart and shared what she had learned with others. These experiences became her knowledge too as she was sharing it.

Ivy See started her previous direct selling career after she completed her Malaysian Higher School Certificate (STPM). With experience as a manager in numerous direct selling companies, and a director of her own company, she is now the Vice President of Operations in RIWAY. Having gone through many challenges and tests, she is now very familiar with every in and out of the industry, while cherishing every moment of her career life.

Ivy See has come back with great passion. She had initially wanted to start her own business, living a simple and peaceful life. But after knowing RIWAY International’s Founder and President Dr Lim Boon Hong, her life took a new turn. “Although I had been helping Dr Lim with projects involving market developments, I had no intention to go back to direct selling industry at that time.”

However, Dr Lim had never failed to share with her RIWAY’s development, vision and mission. Seeing him handling different situations with poise and calm, she started to change her mind.

The fact that Dr Lim Boon Hong announced her as the Vice President of Operations for RIWAY International at one of the Leaders Recognition Nights was really a surprise and was unbelievable for her.

Dr Lim Boon Hong’s perseverance and tenacity had brought back the passion towards direct selling within her. What moved her most was seeing that within a few years, leaders who once lacked confidence were standing on stage and sharing their success after going through tests and challenges, besides having their financial and health improved significantly. “This is why I like direct selling so much, to see the positive changes in people,” she said.

According to Ivy, RIWAY’s four top management personnel include the Founder and President Dr Lim Boon Hong, Co-Founder and Vice President of Marketing Ms Claudia Ong, Vice President of Business Development Dato’ Kenny Wong and herself. Each of them playing an important role in the company. Ivy is in charge of and manages the whole operations of the company, taking care of the customer services sector and supporting its internal and international operations.

After joining RIWAY in year 2011, her team has been developing the international market. In year 2011, the Indonesia market was launched, which was followed by the Taiwan market in year 2012. Another 12 new branches were opened at the same time in Singapore, Malaysia, Indonesia and Taiwan respectively, and also ventured into the Thailand market in the year of 2014. She has always believed that this company was going to flourish and shine in the global market.

Ivy See feels that one should not be afraid to do more, as this will turn into great skills. Always have the courage to ask questions, and there will be someone who is willing to help you out. To her, challenges are just part of the growing and learning process. She says, “You will be well-equipped and become stronger to handle the challenges in future, and continue to fight towards your goal.” RIWAY International does not only provide a direct selling career platform, but it also resembles a big educational institute, advocating the values of the right attitude in doing business, sincerity and respect towards others, the power of thinking and self-improvement. Like the law of attraction, when one is positive and becomes a better person, then one will have more capacity to help others.

The good working environment at RIWAY International has produced many quality workers. From the Vice President of Operations’ point of view, Ivy feels that there must be trust between co-workers, in order to grow from their mistakes and move towards the same goal. Thus, everyone must learn to improve themselves in every situation instead of pointing fingers at others when something happens, and to prevent division in a company. Thus, she constantly encourages her staff frequently, so that they can be positive and pro-active in a healthy and peaceful working environment. Moreover, she sees solving personnel issues as a priority, “Because when human affairs are solved, only then the rest will fall into place.”

RIWAY International upholds positive vision and mission, which Ivy See will fully support it if one day her children choose direct selling as their career. She said, “Because in this career, one has to learn how to sell, experience rejection, learn to encourage themselves, to think and to set goals.” She said gratefully, “I am very thankful that I have the chance to be in this career. I really like my current career, and it helps many normal people to fulfill their dreams.” She smiled, “All these experiences that I gained are worth-while!”

Looking at the future of RIWAY, Ivy has been exceptionally excited. The company has entered into its 7th Anniversary and its total revenue has made it one of the top 100 direct selling company. She believes that RIWAY is going to be the top ten, top five, top three and even the number one in the world, with every RIWAY distributor striving towards the same goal! Thus, Ms Ivy See and her team will fight for this goal together and to create a stable and fast growing company, and overcome the limits.

Ivy See Chein Ling is a winner of the Asia Pacific Entrepreneurship Awards 2015 Malaysia, under the Outstanding Category. The Awards were held on 27th August 2015 at InterContinental Hotel, Kuala Lumpur, Malaysia.

Callum Connects

Jonathan Oh, CEO & Co-founder of Supplycart

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Jonathan Oh’s enquiring mind and love for learning has led him on an entrepreneurial journey, with him starting Supplycart which helps businesses manage their offices better.

What’s your story?
I am a person that just can’t sit still. I was always intrigued by how the world spins and how people connect. Spending a lot of time outdoors, I had an affinity with exploring new paths, thus leading me to become a serial entrepreneur with experience in creating, operating and building new companies. I am a firm believer there is so much to learn in the world and I love talking to people about ideas, what they are passionate about and what drives them.
Starting off my career in the medical industry, I realised I had a flare to create something that mattered, something that impacted other people’s lives. After exiting my first company in 2014, I continued my journey with two other ventures with a purpose to look towards impacting businesses in the region together with like minded individuals, and here I am.

What excites you most about your industry?
Being able to part of the SME tech industry and seeing how technology is moving SMEs to go digital to improve workflows and efficiencies is an exciting space to be in. Users are consumers. More and more, they are familiarising themselves with using technology in their everyday lives. We foresee the SME space to be the next area where adopting new technology would become vital for any organisation to remain relevant. As I have dabbled in this industry for close to nine years now, I am really looking forward to working with more people in the business community to make a change.

What’s your connection to Asia?
Born in Malaysia, I had the opportunity to go abroad and I realised there was so much to do back home. Spending time in Melbourne, Australia for a couple of years and recently Silicon Valley, it has provided me with experiences and insights into the difference a multicultural community can make. It also made me aware that Asia is still a very culture driven economy, as each country has its unique differences. I believe that the time is right to be in Asia now. We are a growing economy and a lot of exciting stuff is happening in this region.

Favourite city in Asia for business and why?
Malaysia. I believe Malaysia is still a very attractive destination for business as it’s close to other neighbouring countries within the region and travelling between the countries is easy. There is also proper infrastructure in place, an affordable cost of living and a sizeable pool of talent. The government also has numerous initiatives for technology companies to apply for MSC status that permits companies to hire foreign companies without restrictions. Malaysia is the perfect launchpad to start growing businesses regionally. From a culture perspective, we are multicultural, which promotes diversity in business and language is never a barrier here.

What’s the best piece of advice you ever received?
“The difference between a businessman and an entrepreneur; one does a markup and the other creates value.”

Who inspires you?
I would say the people around me inspire me. I wouldn’t narrow it down to a particular person but lump it up with family, workmates, entrepreneurs and friends. From my eyes, everyone has a certain drive, a certain glow and strengths that sometimes they do not see, and that inspires me. I believe the journey to success is never alone, it’s with people.

What have you just learnt recently that blew you away?
Something recently that blew me away, made me realise, visually about how much time I have left. I was reading and stumbled upon the writer doing this. This might sound morbid but I drew a horizontal line and started plotting the year I was born all the way up to when I think I might go. It showed me that I have spent 25% of my life growing up, I am going to spend another 55% of my life working and the final 20%, maybe retirement. It got me remembering all the milestones I have achieved and to be thankful for and above all, how I want to spend the 55% of my life doing what matters the most.

If you had your time again, what would you do differently?
I believe that I am exactly where I need to be because of the experiences I have had before. Thank god for the journey so far. It has been filled with ups and downs, new experiences and people along the way these have moulded me. I guess a small thing, if I had my time again, would be to pick up playing a musical instrument which I think still possible now. You are never too old to learn anything.

How do you unwind?
Unwinding for me would be spending time with my family and my two little boys. The little ones are such a bundle of joy. Reminding myself to have balance in terms of not missing the early years with them. Other than that, having coffee with other entrepreneurs, sharing ideas and learning from them is also another way I unwind.

Favourite Asian destination for relaxation? Why?
A term I would use would be “cuti cuti Malaysia.” This means heading to a local destination for some R&R to save on the cost of going on overseas to travel. Top of my the list would be heading to a farm or the jungle with clear river waters and a waterfall all to myself. Staying the night, out in the open under the stars, with a campfire and heading back to nature. The other option would be taking a boat to one of the furthest islands in Malaysia, just before the border of Indonesia, to get away from civilization.

Everyone in business should read this book:
I would actually recommend two books that everyone in business in the early years should read. ‘Founder’s Dilemma’ and ‘Start with Why.’ After being in a couple of businesses and many mistakes later, I came to realise the importance of starting it right. Both these books address the whole mind-set on what founders need to have from selecting who is it we start a business with to why are we starting the business. The business foundation is built from the founders and moving forward everything is built from there. Sometimes we are so into the business that we forget we need to be on the business as well. I would have definitely avoided a couple of bumps if I came across these much earlier on.

Shameless plug for your business:
Manage your office better, that’s our motto. We are always on the lookout to work with organisations, suppliers and partners in this field for partnerships and collaborations.
Supplycart is a B2B procurement platform addressing a need for a change in the way companies manage their office supplies, products and services. We enable suppliers and companies to adopt digital technology when selling and procuring for their business, resulting in a more efficient and productive workforce.
Supplycart provides an easy to use, convenient platform that streamlines the whole procurement process by allowing users to quickly order and reorder, receive instant quotations, obtain quick approvals from necessary approvers and fulfilment items are coordinated/planned to ensure a timely a speedy delivery.
Businesses can now focus on the more important matters in growing and sustaining their business while leaving managing the office to Supplycart. Our vision is to be the number 1 office platform for businesses across South East Asia. “Your office will never be the same again.”

How can people connect with you?
https://www.linkedin.com/in/ohjonathan/
e : [email protected]
w : www.supplycart.my

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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Callum Connects

Trung Nguyen, Founder & Managing Director of Advertising Vietnam

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Having initial success with his first start up in the ad industry, Trung Nguyen went on to start other ventures in the ad world in Vietnam. He now has the largest agency community in Vietnam.

What’s your story?
Three years ago I got my first job in the advertising industry. I worked for a local agency in town, and I fell in love with the creative industry. In June 2015, I founded Agency Life Community in Vietnam. It quickly became the most engaging community in the ad industry. The main content focuses on entertainment. After six months we had over 30,000 organic followers, now we have 120,000 followers.

Because the industry had been good to me, I decided I had to something for the industry to help the industry be better. So, I opened http://AdvertisingVietnam.com – a creative industry ad site which keeps advertising informative, creative and inspiring.

After more than a year in the ads industry in Vietnam, I figured the industry needed a better solution for the recruitment of good staff. Given I own the largest advertising community platform, why don’t I utilise Agency Life to help connect talent with ad agencies. So, I founded job site, AdJob.Asia in January 2017.

What excites you most about your industry?
The ad industry is a creative one with very passionate people who are always challenging themselves. The exciting part for creatives, in the morning they might be working on a baby brand and in the afternoon they are answering a beer brief. There is so much diversity. Every day is the new journey.

What’s your connection to Asia?
I am Vietnamese.

Favourite city in Asia for business and why?
Thailand. The Thais are the kings of the creative industry in SEA. Thai ads are very smart and creative.

What’s the best piece of advice you ever received?
Do what you love.

Who inspires you?
My friend, mentor and partner Mr Nghi Nguyen, founder of BrandsVietnam.com. We started our businesses at a similar time. He doesn’t see us as a competitor but rather, he believes that we share the same passion and we are working to provide better knowledge for the ad community.
Mr Nghi also guided me a lot when I first opened the business. I am inspired by his vision to make our marketing industry better.

What have you just learnt recently that blew you away?
Our business is a startup company and as a founder I do everything from operations, business development, planning and strategy. However, this is not the good way grow our business. You have to share the workload – find a co-founder or hire a great employee to help share the workload. “If you want to go fast, go alone. If you want to go far, go together.”

If you had your time again, what would you do differently?
Quit my full time job sooner.
During the first year of running my business, I was still working as an ad manager for an agency. However I lacked focus at work due to the overload of work and it affected the company I used to work for. I strongly recommend people who have an idea to start their own business, quit their job early on and focus 100% on it from the get go!

How do you unwind?
Play with my cat.

Favourite Asian destination for relaxation? Why?
I love to travel throughout all of Asia. I enjoy new places and meeting new people.

Everyone in business should read this book:
The Carpenter: A story about the greatest success strategies of all.

Shameless plug for your business:
AdvertisingVietnam.com is a site where you can quickly update yourself on the advertising news in Vietnam. We have 15,000 unique monthly readers who are professional people in the advertising and communications industries.

The Agency Life, https://www.facebook.com/agencylife is largest agency community in Vietnam. This is the right place for ad agencies to share their creative work.

AdJob.Asia now has more than 160 agencies in Vietnam who use our services. We are a leading recruitment service for the advertising industry in Vietnam.

How can people connect with you?
You can connect with me:
Facebook: https://www.facebook.com/trungnx26
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/trungnx26/

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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