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Lug Giroud, Founder of Lazy Cookie

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Making web marketing efficient…. especially in Asia. This entrepreneur has launched two websites recently and received phenomenal results in Hong Kong and Vietnam..

What’s your story?
After studying corporate finance and at the end of my internship as an auditor, it was clear I would not work in finance and I would create my own company. You can summarize my professional life as defining the best processes for efficient web marketing. It’s been 9 years now that it’s the only thing I focus on, 4 of which have been spent in HK.

What excites you most about your industry?
The fact that it constantly changes and evolves. I am a very hard worker, so I appreciate all fields where acquiring more skills and and thinking outside the box pays. Internet marketing changes constantly so if you want good results in the long term for your clients you need to keep learning.

What’s your connection to Asia?
We just launched our website in HK and got 200K visits in the first month. We got a 40% increase in the second month. We then launched in Vietnam and got 500k visits the first week. So my connection with Asia, professionally,  is that we managed to get very large interest in terms of readership very fast. On a personal level, Asia fulfills all my needs. My favourite hobbie is to try new restaurants with the people I love, HK has more than 30K restaurants depending on sources.I love diving and Asia is incredible for that. I swam with sharks, turtles and I even spent a whole hour with manta rays!
Like I said I work a lot so I also need to take time to relax. The fact that there are beaches 20 minutes from my doorsteps and hikes literally 3 minutes walking from my apartment helps me decrease stress.

lazy-cookie-logo Lazy-Cookie

Favourite city in Asia for business and why?
HK clearly. Everything is easy here: hiring smart people, creating a company, raising money, networking with expats, networking with locals. The same amount of efforts really yield 5x the results I’d get in my home country.

What’s the best piece of advice you ever received?
That is a very hard question to answer because I’ve been given tons of great advice in my life hahaha!! It also depends on the period of my life. When I started working I’d say anything that has to do with “shoot for the stars” etc.

Who inspires you?
My family, my friends, my business partners, Elon Musk, the idea I have of myself in the future hahaha!

What have you just learnt recently that blew you away?
I was reading about the sales process and came across the story of Joe Girard. He was a car salesman, the best in the world actually. He sold up to 18 cars on the same day, 174 cars in the same month. All of those were one on one sales, talking with customers. When you think about it, it sounds close to a super power: being able to convince people to buy a Chevrolet that easily makes me think of mind control.
Not only are his skills fascinating, but what’s also interesting is that he got fired from his first salesman position. He had sold a car on his first day and after two months the other salesmen convinced the owner of the dealership to get rid of him. I can’t imagine how an entrepreneur can let himself be convinced to fire the best salesman in the world hahaha!

If you had your time again, what would you do differently?
I am very satisfied with my career and life so I wouldn’t change anything. I’d assume that doing things differently has a high risk of having negative consequences.

How do you unwind?
I meditate, network / party, go on hikes, dive and travel.

Favourite Asian destination for relaxation? Why?
Corron in the Philippines because it was the most incredible diving experience I have ever had. It’s a clear water lake with a pocket of hot seawater beneath it. So you’re in clear water and then you enter a body of water that’s almost burning and where you can’t see anything anymore. Also, the whole place looks like an underwater moonscape. Incredible experience.
Other than that, Guilin in mainland China is gorgeous: the rice fields, the villages, the bamboo boating on the river, everything is stunning.

Everyone in business should read this book:
In my industry I’d say all of Paul Graham’s essays:
http://www.paulgraham.com/articles.html

Shameless plug for your business:
www.hk.lazycookie.com
We create the most engaging content to turn readers into brand ambassadors on their social media. Our results in HK are simply incredible so far!

How can people connect with you?
The best is to send me an email: [email protected]

Twitter handle?
Not using Twitter

This interview was part of the Callum Connect’s column found on The Asian Entrepreneur:

CallumConnects

Callum Laing invests and buys small businesses in a range of industries around Asia.  He has previously started, built and sold half a dozen businesses and is the founder & owner of Fitness-Buffet a company delivering employee wellness solutions in 12 countries.  He is a Director of, amongst others, Key Person of Influence.  A 40 week training program for business owners and executives.

Take the ‘Key Person of Influence’ scorecard <http://www.keypersonofinfluence.com/scorecard/>

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Get his free ‘Asia Snapshot’ report from www.callumlaing.com

Callum Connects

Marek Danyluk, CEO of Space Ventures

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Marek Danyluk has a talent for assessing the competencies of management teams for other businesses and pulling together exceptional teams for his own businesses!

What’s your story?
I am the CEO of a venture capital business, Space Ventures, which invests in seed and pre-series A businesses. I also own and run Space Executive, a recruitment business focused on senior to executive hires across sales, marketing, finance, legal and change.

My career started as a trainee underwriter in the Lloyds market but quickly moved into recruitment where I set-up my first business in 2002. The business grew to around 100 people. I moved to Asia in 2009 as a board member of a multinational recruitment business with the mandate to help them scale their Asian entities, which helped contribute to their sale this year, in 2017.

My main talent is assessing the competencies of management teams as well as building high performing recruitment boutiques and putting together exceptional management teams for my own businesses.

What excites you most about your industry?
Building the business is very much about attracting the best talent and being able to build a culture which people find invigorating and unique. It’s an exciting proposition to be able to define a culture in that regard and salespeople are a fun bunch, so when you get it right it’s tremendous.

From a VC point of view there is just so much happening. South East Asia is a melting pot of innovation so the ideas and quality of people you have exposure to, is truly phenomenal. The exposure in the VC has taken me away from a career in recruitment. Doing something completely different has given me a new level of focus.

What’s your connection to Asia?
Whilst I came here with work, both my boys were born in Singapore and to them this very much is home. That said, my father in law spent many years in the East so coming and settling here was met with a good degree of support and familiarity.


Favourite city in Asia for business and why?
Possibly Hong Kong. It’s the closest I’ve been to working in London. Whilst there are massive Asian influences people will work with you on the basis you are good at what you do and work hard. I find that approach very honest and straightforward.

What’s the best piece of advice you ever received?
“Always treat people well on the way up!”

Who inspires you?
I like reading about people who have excelled in business such as Jack Ma, James Kahn, Phil Knight, Sir Richard Branson, Elon Musk, all have great stories to tell and they are all inspirational. No-one has inspired me more than my parents and they are well aware as to why…

What have you just learnt recently that blew you away?
Pretty much any technology innovation blows me away.

If you had your time again, what would you do differently?
Whilst it is important not to have regrets I do continually wake up thinking I’m still doing my A’ Levels. So, I’d have probably tried a little harder in 6th form.

How do you unwind?
I like the odd glass of red wine and watching sport

Favourite Asian destination for relaxation? Why?
Japan skiing. I love skiing and Japanese food and it’s a time when I can really enjoy time with the wife and kids. I recently tried the Margaret River which was divine, although not technically Asia.

Everyone in business should read this book:
Barbarians at the Gate

Shameless plug for your business:
Space Executive is the fastest growing recruitment business in Singapore focused on the mid to senior market across legal, compliance, finance, sales and marketing and change and transformation. Multi-award winning with exceptional growth plans into Hong Kong and London this year, and the US, Japan and Europe by the end of 2022. We are building a truly global brand.

Space Ventures is interested in any businesses that require capital or management and financial guidance or any or all of the above. We have, to date, invested in on-line training, food and beverages, peer to peer lending platforms, credit scoring as well as other tech and fintech start-ups. We are always interested in hearing about potential deals.

How can people connect with you?
[email protected]

Twitter handle?
@Spaceexecutive

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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Malcolm Tan, Founder of Gravitas Holdings

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Malcolm Tan is an ICO/ITO and Cryptocurrency advisor. He sees this new era as similar to when the internet launched.

What’s your story?
I’m a lawyer entrepreneur who owns multiple businesses, and who is now stepping into the Initial Coin Offering/Initial Token Offering/Cryptocurrency space to be a thought leader, writer (How to ICO/ITO in Singapore – A Regulatory and Compliance Viewpoint on Initial Coin Offering and Initial Token Offering in Singapore), and advisor through Gravitas Holdings – an ICO Advisory company. We are also running our own ICO campaign called AEXON, and advising 2 other ICO’s on their projects.

What excites you most about your industry?
It is the start of a whole new paradigm, and it is like being at the start of the internet era all over again. We have a chance to influence and shape the industry over the next decade and beyond and lead the paradigm shift.

What’s your connection to Asia?
I’m Singaporean and most of my business revolves around the ASEAN region. Our new ICO advisory company specialises in Singaporean ICO’s and we are now building partnerships around the region as well. One of the core business offerings of our AEXON ICO/ITO is to open up co-working spaces around the region, with a target to open 25 outlets, and perhaps more thereafter.

Favourite city in Asia for business and why?
Singapore, since it is my hometown and most of my business contacts originate from or are located in Singapore. It is also a very open and easy place to do business.

What’s the best piece of advice you ever received?
Be careful of your clients – sometimes they can be your worst enemies. This is very true and you have to always be careful about whom you deal with. The closest people are the ones that you trust and sometimes they have other agendas or simply don’t tell you the truth or whole story and that can easily put one in a very disadvantageous position.

Who inspires you?
Leonardo Da Vinci as a polymath and genius and leader in many fields, and in today’s world, Elon Musk for being a polymath and risk taker and energetic business leader.

What have you just learnt recently that blew you away?
Early stage bitcoin investors would have made 1,000,000 times profit if they had held onto their bitcoins from the start to today – in the short space of 7 years.

If you had your time again, what would you do differently?
Seek out good partnerships and networks from day one, and use the power of the group to grow and do things together, instead of being bogged down by operations and going it alone from start.

How do you unwind?
I hardly have any time for relaxation right now. I used to have very intense hobbies, chess when I was younger, bridge, bowling, some online real time strategy games and poker. All mentally stimulating games and requiring focus – I did all these at competitive levels and participated in national and international tournaments, winning multiple trophies, medals and awards in most of these fields.

Favourite Asian destination for relaxation? Why?
Phuket – nature, resort life, beaches, good food and a vibrant crowd.

Everyone in business should read this book:
Rich Dad Poor Dad by Richard Kiyosaki

Shameless plug for your business:
Gravitas Holdings (Pte) Limited is the premier ICO Advisory company and we can do a full service for entrepreneurs, including legal and compliance, smart contracts and token creation, marketing and PR, and business advisory and white paper writing/planning.

How can people connect with you?
Write emails to [email protected], or [email protected]

Twitter handle?
@malcolmABM

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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