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Mouna Aouri Langendorf, Founder of Woomentum

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Crowdfunding is to my mind one of the biggest shifts in the finance industry of the modern age.  Getting more women entrepreneurs up and running will have exponential positive impacts on the world we live in.  Sitting at the intersection of those two worthwhile endevours is Mouna.

What’s your story?

I was born and raised in Tunisia, the jewel of North Africa. I have enjoyed 13 years of an exciting career where I designed and built bridges both in Africa and in Asia. I have enjoyed  both corporate roles and running my own businesses. Today, through Woomentum I find myself still building bridges but this time between people. Founding Woomentum has a very strong connection to my personal journey when faced challenges in pursuing an exciting career while juggling responsibilities of raising small children. I am very passionate about entrepreneurship and my vision is to live in a world where all women play along their own rules and define their own terms of success.

What excites you most about your industry?

Crowdsroucing and the Human to Human connection that is revolutionizing our B2B and B2C models and reshaping the way we do business, education, research and politics.

The thought of tapping into the crowd wisdom to solve problems, or the fact that crowdfunding is democratizing access to funds is to me the biggest hook. It offers entrepreneurs endless possibilities.

Entrepreneurship is about collaboration, sharing knowledge, information and resources. That is why I have created under the umbrella of Woomentum Hercolab.com and CrowdFundHerLive.com, two crowdsouring platforms to serve female entrepreneurs to help them solve their challenges and raise funds. The ultimate goal is to see them build sustainable and profitable businesses. The most exciting thing is that the crowd is part of their success!

What’s your connection to Asia?

I have lived more than a decade in Asia. My Asian journey started in Japan when I decided to pursue my masters degree and work there as an engineer and then as a regional manager of a technology company based in Tokyo. Today, I am enjoying my work and I am very much appreciating the cultural experience in both North East and South East Asia. Currently, I live in Singapore with my husband and two daughters and we have made it our home.

Mouna Aouri 2

Favourite city in Asia for business and why?

By far Singapore, although my connection to Tokyo is very strong I find Singapore a much more accessible and favorable environment for entrepreneurship. It’s modern, safe and efficient, all I need to both run my family and my business.

What’s the best piece of advice you ever received?

I was told by my mentor, never compromise on two things when building your business:

  1. on your resources: Hire the best resources when starting a business because compromising on the quality of the job to be done may lead to redoing everything all over again which will incur losses and sometimes even the end of the business. Whenever I think of hiring I prefer to hire the highest caliber part-time resource rather than a full-time resource that doesn’t offer the same level of quality expertise.
  2. on your business values: when the values are clear, knowing what’s right is easy and makes negotiations and the decision making process so much easier. When in the process of making a decision for your business, always think of the smartest thing to do as opposed to the right thing to do.  Go for the right thing! This has served me tremendously in the way I run my business.

Who inspires you?

I have many people who inspired me along the way and still inspire me in both my personal and professional journey. Some of them are influential leaders and some are ordinary people who are doing ordinary things.

I get inspired every time I meet a woman entrepreneur starting-up a cool project. Just recently, Naomi Wolf was in town and I absolutely loved her talk and vision about bringing women in tech globally together. Part of my work is around that and her drive and vision are truly inspiring.

What have you just learnt recently that blew you away?

That the failures I had were in fact the best things that ever happened to me. Only recently have I realized the importance of failing and that my success could never happen unless i acknowledge and leverage on my learning from that failure. It has shifted the way I think, the way I work and interact with people around me. And yes that is to me mind blowing!

If you had your time again, what would you do differently?

Definitely focus on acquiring more life skills. For example, take on a training in public speaking, believe more in my visions and don’t wait until I’mm forty to make a change in the world. And certainly learn coding!

How do you unwind?

I mediate very regularly. At least ten minutes a day once a day.

Or simply, play with my two little ones (making sure all my devices are out of the way!).

Favourite Asian destination for relaxation? Why?

Japan – I am addicted to the mountains, the hot Onsens, the Ryokan and the Japanese culinary experience. By far it’s my favourite place in Asia.

Everyone in business should read this book:

Depending on the type of reading, but one book that really inspired me and to which I strongly connect is written by Adriana Huffington Thrive: The Third metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder

Shameless plug for your business:

The crowdsourcing platform that will redefine the terms of success for women around the world.  www.woomentum.com

How can people connect with you?

Linkedin: sg.linkedin.com/in/mounaaouri

Facebook: facebook.com/woomentum

Twitter: @woomentum

[email protected]

www.woomentum.com

This interview was part of the Callum Connect’s column found on The Asian Entrepreneur:

CallumConnects

Callum Laing has started, built, bought and sold half a dozen businesses in a range of industries across two continents. He is the owner of Fitness-Buffet a company delivering employee wellness solutions in 11 countries and he is also the CEO of Entrevo Asia, a company that runs 40 week Growth Accelerator programs.

Take the ‘Key Person of Influence’ scorecard <http://www.keypersonofinfluence.com/scorecard/>

 

Connect with Callum here:

twitter.com/laingcallum

linkedin.com/in/callumlaing

Get his free ‘Asia Snapshot’ report from www.callumlaing.com

Callum Connects

Jasmine Tan, Director of Stone Amperor

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Jasmine saves her clients time and effort when doing kitchen fit outs with her biz Stone Amperor.

What’s your story?
I started working in the industry in 2003. I was in a marble and granite supplier company for 5 years. Even though I left the company, I still had customers calling me for my services. I referred them back to my previous company but they refused to because they loved the fast response service that I offered. I realised that customers do look at prices, however most of them prefer quality over quantity. Thus I have decided to establish a sole proprietor company also known as 78 Degrees which later rebranded as Stone Amperor in 2014.

What excites you most about your industry?
The kitchen countertop industry is a very confusing market. There are many brands, materials and prices to choose from. What excites me the most is my ability to help clients choose the best materials and brands within their budgets, whilst saving them time and effort.

What’s your connection to Asia?
I have been in Asia all my life and I love Asia. No matter where you go there is no place like home.


Favourite city in Asia for business and why?
I love Singapore. This is because Singapore has always been a stable country and it is great for doing business. However as it is a small country, it can be really competitive. I believe that if just do your best and give your best to your customers, you can overcome this.

What’s the best piece of advice you ever received?
“Take actions. Learn and improve continuously. An idea without action is just a dream.” This was really good advice that I received from my partner.

Who inspires you?
A very down to earth billionaire from Malaysia, Robert Kuok

What have you just learnt recently that blew you away?
Property is the foundation of every business.

If you had your time again, what would you do differently?
Own instead of renting property for my business.

How do you unwind?
I enjoy going shopping, watching movies and hanging out with friends. I am quite a simple being.

Favourite Asian destination for relaxation? Why?
I love going to Taiwan as I love the culture there. Everyone is so polite and the weather is great.

Everyone in business should read this book:
Sun Tzu, Art of war

Shameless plug for your business:
Perfect top, Perfect price, Perfect life from Stone Amperor

How can people connect with you?
Email me at [email protected]

Twitter handle?
@StoneAmperor

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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Callum Connects

Dextre Teh, Founder of Rebirth Academy

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Dextre Teh is a consultant and marketing guru, helping F&B businesses to tighten their operations and grow their businesses.

What’s your story?
I help frustrated F&B business owners stuck in day to day operation transform from a glorified operator into a real business owner. I’m a 27 year old Singaporean second generation restaurant owner and a F&B business consultant. Entering the industry at 13 years old, I have always been obsessed with operations and systemisation. At the age of 25, I joined the insurance industry and earned a six figure yearly income. However, I left the high pay behind because it was not my passion and returned to the F&B industry. Now I help other F&B companies to tighten operations and grow their businesses with my consulting and marketing services.

What excites you most about your industry?
The food. I’m a big lover of food and even have a YouTube show on food in development. But that aside, it is really about impacting people through food. Creating moments and memories for people, be it a dating couple or families or friends. Providing that refuge from the daily grind of life. So in educating my consulting clients and training their staff to provide a better experience for their customers, I aim to shift the industry in the direction of creating memories instead of just selling food.

What’s your connection to Asia?
I was born and bred in Singapore. I love the culture, the food and travelling in Asia.

Favourite city in Asia for business and why?
Singapore hands down. The environment here is built for businesses to thrive. The government is pro business and the infrastructure is built around supporting business growth. Not to mention the numerous amount of grants available in helping people start and even grow business. If I’m not mistaken, the Singaporean government is the only government in the world that offers grants to home grown businesses for overseas expansion.

What’s the best piece of advice you ever received?
Learning to do things you do not intend to master is a BIG mistake in business. Focus on what you are good at and pay others to do the rest.

Many business owners including myself are so overwhelmed by the 10,000 things that they feel they need to do everyday. We try to do everything ourselves because we think it saves us money. The only thing that, that does for us is overload our schedules and give us mediocre results. Instead we should focus on what we do best and bring in support for the rest.

Who inspires you?
Christopher M Duncan.

At 29, Chris has built multiple 7 figure businesses. He opened me to the possibility of building a business on the thing that I loved and gave me a blueprint of how to do it. He also showed me that being young doesn’t mean you cannot do great things.

Imran Mohammad and Fazil Musa
They are my mentors and inspire me every single day to pursue my dreams, to focus on celebrating life and enjoying the process of getting to where I want to be.

What have you just learnt recently that blew you away?
Time is always more expensive than money. Money, you can earn over and over again but time, once you spend it, will never come back.

If you had your time again, what would you do differently?
I am a firm believer that your experiences shape who you are. I am grateful for every single moment of my life be it the highs or the lows, the successes and the failures because all these experiences have led me to become the person I am and brought me to the place that I’m at so I will probably do things the same way as everything was perfect in its time.

How do you unwind?
Chilling out in a live music bar with a drink in hand, listening to my favourite live band, 53A. Other than that I’m big on retail therapy, buying cool and geeky stuff.

Favourite Asian destination for relaxation? Why?
Bangkok. It feels like a home away from home where the cost of living is relatively low, the food is good and the people are friendly.

Everyone in business should read this book:
Everything you know about business is wrong by Alastair Dryburgh. It is a book that challenges commonly accepted business “truths” and inspires you to go against the grain, think different, take risks and stand your ground in the face of the challenges that will come your way as a business owner.

Shameless plug for your business:
I’m the creator of the world’s first Chilli Crab Challenge. It gained viral celebrity earlier this year with 3 major newspaper features and more than a dozen blog and online publications featuring it in the span of two weeks. In the span of the two weeks, the campaign reached well over a million people in exposure without a single cent spent in ads.

Now I help F&B companies to tighten operations, increase profits and grow their businesses with my consulting and marketing services. Chilli Crab Challenge (https://www.chillicrab.com/nationalday)

How can people connect with you?
You can connect with me on Facebook (www.facebook.com/djtehkh) or visit www.rebirthacademy.sg for more information or book a 10 minute call with me @ www.tinyurl.com/dexclar

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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