Connect with us


Rajesh Krisnan, Founder of Perfect Home Solutions



Rajesh Krisnan is 41, hailing from a middle class family in India. He lives with his wife and two children in Bangalore. Rajesh is keen in innovating and passionate about change. He started out his career as a scientist and engineer in the biomedical field, initially developing glucose sensors for people with diabetes.

Rajesh later moved on to commercial roles in the same area and have spent almost half my career in marketing new technologies to the consumer and healthcare markets. His career has exposed him to all aspects of a product life cycle in the medical technology space. He has primarily worked in start-ups and understand what it takes to build a great company. His education started with B.Tech in chemical engineering from IT-BHU (1994) after which Rajesh did his Master of Science at University of New Mexico and later graduated with an MBA from University of California-Berkeley (2005).

Currently, Rajesh is running his own venture, PerfectHome Solutions, dedicated to creating innovative solutions that will improve quality of life indoors. When he is not working, he spends a lot of time with his family and watching his children grow.

The Asian Entrepreneur has the privelege of speaking to Rajesh today about his work.


What exactly is HighrisWhat exactly is Perfect Home Solutions?

Perfect Home Solutions is a venture dedicated towards delivering innovative solutions for quality-of-life related gaps indoors. We believe that solutions for problems that improve health and lifestyle simultaneously will ultimately contribute to better quality of life. We focus on making our products and solutions simple and easy to use. We currently make and sell Cactus moisture absorber, a product for home use through modern retail chains. This category of products is designed to provide a preventive solution for moisture related damages like the formation of fungus and mould in homes; pervasive damp and musty smells in bathrooms, kitchens and lofts.

How did you come up with the idea of Perfect Home Solutions?

After moving to our apartment in Bangalore, my wife had to painfully clean up a nasty mould infestation and even get rid of articles that were mould-ridden. She was getting tired of cleaning indoors frequently to get rid of the nuisance.

So, in 2011, we decided to start the company. We figured that everyone must be going through this at least once, if not more. It is just an unspoken problem that is ignored or taken care of by frequent cleaning whose effectiveness is questionable and short-lived. Since both of us have a healthcare background, we sometimes wonder if allergies in our son could have been triggered by floating moisture and mould indoors at that time.

We initially solved the issue by placing many sachets of silica gel throughout the house. That helped a lot and she didn’t have to clean so often and our stored articles were not being damaged any more. Plus, the smells were not there anymore. Start ups have been my entire career and I like working for small companies. While starting a venture from ground up has been a dream, it is also exciting and there was an opportunity that was presented to us.

How has it been like managing the business since?

The company was started in June 2011. It has been exciting and challenging. It is always exciting to do something from scratch and see it get a shape and grow. The challenges are multi-fold. It certainly seems like the wrong age to become an entrepreneur. Without an income, it takes a toll on the entire family. It is something I and my family reconcile every day. I am lucky to have their support. Doing business in India where product innovation is a rarity presents a challenge.

I sell my products through the fmcg channels of modern retail trade and it is something that keeps me up all night in figuring out how to make this category into mainstream one.

While people have a lot more exposure to and acceptance of new products and solutions, this will certainly not be a cake walk. I manage all aspects of the business from manufacturing to selling and marketing, customer care and there is not a single day where I have not learned something new and often I learn about myself to top it all. The most difficult thing is running the company on pretty much zero cash and a payment cycle that slows you down. With growing business, hopefully this will change. Emotionally, the journey has been stressful and fun at the same time.

Did you find anything particularly difficult during the startup? How did you overcome it?

The single most difficult thing is funding. Most often startups fold because they run out of cash. It is absolutely true and you have to be highly disciplined. Every day is pretty much about survival. Organized investors are few in number for start up ventures and investments are fewer. So, we rotate our cash to grow the business and it severely hampers the speed. In my opinion, more than money, the right investing partner will also bring in connections that will catalyze the growth of the firm. While there are no solutions until funding comes through, I have to be creative on how to stretch every dollar. Beg, borrow, do what it takes.

How was the initial reaction from the consumers?

The reaction has been very positive. When the solution is explained, there is a light bulb that goes on in the mind of the customers. The problem of moisture and the damages related to it are things that most home makers have been living with and taking care of in many different ways including ignoring it. Most often the reaction upon hearing about the product is a “wow” and the satisfaction that someone is solving a problem. In fact, before deciding to take a deep plunge into the venture, I first sold silica gel to residential apartments as a validation to gauge the need for the product and saw that there was a need. The speed of growth of the category is going to be dependent on being able to educate and create an awareness of the product and category.

Do you face a lot of competition in this industry? What is your strategy against your competition?

Fmcg business is fraught with competition. Marketers scramble to latch on to small parts of customer perceptions to position their brands. However, given this is a new category, competition is limited. PHS is the only indigenous manufacturer of this category for the consumer market. However, there are a couple of players who import their products. PHS will continue to differentiate by being innovative and innovating fast. Both are crucial to set us apart in this market.

What can you tell us about the industry? Have you developed any industry insights that you could share?

Air care is a category that is seeing a lot of growth in the FMCG space and we want to capitalize that on that growth curve. Dabur and Godrej report 25%+ growth in air care which includes air fresheners, fragrance sprays and diffusers etc. In the fmcg value chain, the retailers are at the top of the pyramid and enjoy a lot of market power and so does the consumer. Consumer purchasing behavior is continuously evolving with evolving lifestyle, urban developments and so on. This industry while being very attractive is seeing and going to see a lot of change and only those who hold a steadfast focus on the consumer will survive.

How have you managed to stay relevant in this industry?

Being a new entrant is both exciting and risky and it is imperative that we stay relevant. We have no cashcows to rely on while we jettison the not-so-relevant. Our product SKUs are carefully picked and designed to suit the use-scenarios of the end user. We have a pipeline of ideas that will further strengthen our offerings and stay relevant. Our current products came into existence after discovering a gap in urban lifestyle that was dying for a solution. So, we believe and hope that we are relevant.

What are your future plans for Perfect Home Solutions?

Although we started the company with a single product, the idea behind the venture is to become an entity that delivers innovative and relevant solutions (products or services or a combination) that can fill gaps that affect quality of life. We are interested primarily in theintersection of health and lifestyle where we believe there are number of gaps which require solution be it quality of air or water so on. There is room in both consumer and institutional markets. We have product ideas in dust control and air quality as a whole. We believe that the Indian market will continue to be price sensitive as always. So our ability to make things locally will be an advantage both from a cost perspective and being able to deliver what they need.

If you could start all over again, would you change anything about your approach? If so, what?

Hindsight is always 20/20. But I would spend less and try to be more cost effective when it comes to commercialization related expenditure.

What do you think about startups in Asia?

I am not an expert in Asian market. From an Indian perspective, the so-called ecosystem is in its infancy. There is a lot that is yet to be accomplished. It is a great time for startups in the hitech spaces like mobile, cloud etc. However, the country as a whole can benefit from the ecosystem including manufacturing sector. It is imperative that India sees a balanced growth so that it sees a sustainable growth and has a chance to close the wealth gap. I believe startups can play a major role in this.

What are some personal principles or personal values that guide you and your career?

Integrity is high on the list. Appreciation for the human value chain. Doing what you like or at least something where you can partially park your heart.

What is your definition of success?

Being able to control the means and the end.

Why did you decide to become an entrepreneur?

I have always been in small set ups. I like it and wanted to continue that. Plus, it gives a good chance to try and hit it big. Got to try!

In your opinion, what are the keys to entrepreneurial success?

It takes hard work, time and luck. Don’t hesitate for anything. Ask for help and take help. Shed shame. Develop a thick skin.



“When Adam Draper does Crypto Standup, Singapore listens”



I live and work in Singapore and Santa Monica. Yes, I am blessed. However, my life has been by design, I think of what I want and so I make my life choices and make them happen in my life. Hence the bi-continent living and that comes with bi-continent and now global community living, being and ecosystems building. So I am now never surprised when one part of my world meets another.

I went to Wavemaker Partners venture capital event this evening, keen to meet Adam Draper, who is one of the many great presenters at Crypto Invest Summit, April 30- May 2 in Los Angeles.

Since I actively support leaders who are building scalable, sustainable businesses and movements for the betterment of many; of course I am learning about Blockchain and Cryptocurrency. I had been keen to report on the Crypto Invest Summit as I would be back in May to LA for my PhD programme. I was in communications with the organizers. However, I am being awarded an award at the Women Economic Forum in Delhi that same week and could not be physically present.

Still I wanted to report on the event, somehow.

I wanted to listen to the speakers and support some of the speakers who are already friends and experts I rely on for greater insights on cryptocurrency. I like learning and sharing with the greater audience, I have in Asia what I am learning from the US and vice versa. So I feel I had my chance tonight to do a bit of that.

I could not help but smile as Adam Draper shed light into his world of investing in more than 85 crypto related products because he was such a breath of fresh air to the last few Blockchain and Financial conferences I have been reporting on; especially here in Asia.

He just says it like it is.

He kept stopping the audience when they said Blockchain and he said, “You know you really mean cryptocurrency.”  He hit the nail on the head because I have seen so clearly how this phrase had been said in Singapore time and again – “I am not into cryptocurrency but I believe in Blockchain.”

When he said how there was an incongruity as he sat across bankers who personally invested in cryptocurrency and when faced with an inbound of requests from their clients on the same investment; are tied by regulations and are unable to respond.

Here’s some of his best lines. If you don’t laugh or “ah-ha” the way I did, you probably just had to be there. The truth is funny because it calls out for something we all see but sometimes just do not want to admit.

There is a growing understanding of the underlying thematics that the cryptocurrency world has been experiencing as the interface between centralize; de-centralize and personal autonomy becomes more and more apparent and lines get drawn.

Adam Says:

1) The newest phenomenon is that some of the ICO founders are now just so rich from their ICOs that they really don’t need to work on the project they asked for money for.

2) For the crypto-world, money doesn’t matter anymore!
They need talent

It’s so founder friendly now.

3) What Bitcoin made us ask is “What is money?”

The next question is “What is government and governance?”

He highlighted if an entrepreneur is looking for a problem to solve., then the entrepreneur is always looking for horrible industries with poor services and high costs. So yes – Governments are those horrible industries and they need to be disrupted.

4)  Any company who comes to an investor and leads with how much ICO has raised; is a red flag. Leave immediately and go read a Harry Potter book instead.
If they are leading with value and not the problem they are solving. Beware. (read more here

5) If you are going to invest in where the brains are. It’s in crypto.

6) Philosophically, Coinbase is against ethos of what Bitcoin and the cryptocurrency movement is trying to do. However to do such a move from fiat to digital currency, there would need a way to do that. So Coinbase acts like a browser does for internet. One day there will be no need to cash in or out as everyone is already there on digital. Cryptocurrency is the exchange of value. His advice and we know his bias as he is invested in  Coinhako; is to hold onto an exchange for 3-5 years since onboarding of all users to the new digital currency will take some time.

Adam met with many banks and government bodies on his trip to Singapore – I hope they got his truths.

I ended the night by thanking Adam for making me laugh. He reminded me of how much I miss LA.

Want more of this?

If you are in LA on April 30 – May 2.



Continue Reading

Callum Connects

Adrian Reid, Founder of Enlightened Stock Trading



Adrian Reid escaped the rat race and became a knowledgeable trader. He now shares his trading knowledge and empowers others to take control of their stocks.

What’s your story?
After working 12-16 hour days in the corporate world for many years I had a moment of realisation on the 1 hour bus ride to work. It was here at this moment in time, I realised that I felt trapped, desperate and isolated. Trapped in a job I hated, and a life I had not designed. I had long been interested in investing, but I made the decision at that point to become the best trader I could possibly be and escape the rat race.
My dream was to be free; free of the 9 to 5, the commute, the stress and the exhaustion. I threw myself into my stock trading research and study and emerged 3 months later with the trading rules that would ultimately buy me my freedom. I am now retired from the corporate world, I trade full time and share my knowledge with other aspiring traders through my online education program which puts them in control and empowers them to take control and accountability for their trading results.

What excites you most about your industry?
So many people are trapped in jobs they don’t like or are feeling immense financial pressure in their life. Trading education is typically done extremely badly today because of the conflicts of interest in the industry. Fund managers want to hold onto your money forever; brokers want you to trade more frequently; forex brokers want you to use more leverage. Why? Because that is how they make their money.
By teaching traders how to develop and test their own stock trading systems I am able to empower them to find trading rules which fit their own personality, objectives and lifestyle. This is the only way for new traders to be successful. This process transforms people’s financial future, their relationship with money and wealth and gives them hope. I love that!

What’s your connection to Asia?
I recently spent 3 years living in Singapore which I absolutely loved. This put me in a good position to observe the other Asian markets. As a stock trader I am interested in many markets and economies around the world, however the Asian markets have some of the best potential for trading profits. I have traded stocks in Hong Kong, Shanghai and Tokyo and I have developed trading systems that work in many other Asian markets as well.

Favourite city in Asia for business and why?
My favourite city is Singapore. After living in Singapore for 3 years my family fell in love with the city. Life is great in Singapore for the whole family and the pro-business and investing policies of the government make it a wonderful place to build your financial future as well.

What’s the best piece of advice you ever received?
On a personal front: Find something you love, throw all your energy and passion into it.
On the wealth front: Spend less than you earn and invest the difference. Take control of your finances and always accept 100% responsibility for your investment decisions.

Who inspires you?
My wife Stephanie inspires me. Her commitment to everything she does, her compassion, her insights into people and her ability to uplift those around her, make me want to be a better person.

What have you just learnt recently that blew you away?
No matter what we think we know, there will always be a different perspective that can change our opinion. In my own trading, I continually find that the truths I cling to are not absolute and they can be misleading if held onto dogmatically. Striking a balance between taking a stance and knowing when to change that stance based on new information is critical in all areas of life.

If you had your time again, what would you do differently?
I would have taken more action earlier on. My fear of mistakes (which still limits me on occasions, like most people) has always proven to be baseless. Playing small to avoid the embarrassment or pain of mistakes is very limiting and I would have taken more action earlier, if I had my time again.

How do you unwind?
To unwind I like to read, meditate, run and ride my mountain bike in the forest.

Favourite Asian destination for relaxation? Why?
I just love the small island resort at Batu Batu. It is beautiful, isolated, quiet and surrounded by clean water, full of sealife. After a week at the resort I felt like a different person.

Everyone in business should read this book:
The Pyramid Principle by Barbara Minto. This book teaches the art of clear and structured communication. My time working as a business strategy consultant gave me a great appreciation for the importance of communication in business. Clear and effective communication can solve a myriad of challenges in your business and professional life, and as a strong communicator your employment prospects, business relationships, team performance and family life are all dramatically improved.

Shameless plug for your business:
Enlightened Stock Trading ( is the only stock market trading education business that empowers you, as an individual trader. It shows you how to design and test your own unique stock trading system that fits YOUR Personality, Objectives and Lifestyle. We have no conflicts of interest and we are focused on teaching you how to trade stocks profitably in a way that fits your life.
After working through the Enlightened Stock Trader Certification Program you will find yourself confident and empowered with your own battle tested trading system and trading plan to guide you through the markets.

How can people connect with you?
Email me directly at [email protected] or through my Facebook Page (

Twitter handle?

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
Download free copies of his books here:

Continue Reading