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Richard Cahyanto, Co-Founder of Porter

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Richard Cahyanto is a serial entrepreneur currently based in Jakarta, Indonesia. He is a graduate of Singapore Institute of Management, where he received a BA in Business Management.

After graduation, Richard launched his career in Singapore, where he began his specialization in the food and beverage industry as a consultant for prominent Fortune 500 companies and eventually positioned as the lead consultant and project manager. Richard has a long record of successfully launching new establishments for local, national, and multi-national clients and ensuring their continued success in the long run. Soon afterward, his expanding expertise in food and beverage services allowed him to launch his own projects in Indonesia to learn more about the ins and outs of the business.

In early 2014, Richard moved back to his hometown in Jakarta and set his mind to disrupt the logistics service for SMBs, especially the food and beverage industry. He later co-founded Porter in October 2015, a logistics company that offers flexible and reliable delivery services for businesses of all sizes in an economical fashion. Porter also is working with the Jakarta government in an initiative called KAKI5JKT to deliver street food on-demand to the people of Jakarta.

A former barista, Richard is a coffee connoisseur who enjoys brewing his own cup of Joe every morning despite his hectic schedule.

In your own words what is Porter?

Porter is a logistics company based in Jakarta. We offer a fast and reliable last-mile and fulfillment logistics service (urgent, same-day, and next-day deliveries) for businesses of all sizes including e-commerces, online shops, restaurants and street food vendors. With Porter, businesses can manage, deliver, and track their products’ deliveries to their customers seamlessly.

How did you come up with the idea of Porter?

As a consultant in the F&B industry, I saw firsthand the problems faced daily by businesses in getting their goods delivered to their customers and/or getting goods from their suppliers. I set my mind to disrupt the logistics service in Indonesia to help businesses of all sizes, especially SMBs who may have limited resources to invest in a large scale logistics solution.

Could you walk us through the process of starting up Porter?

Porter started with an idea that I had after years working in the F&B industry. I came back to Jakarta, shared my ideas with like-minded friends who eventually become my co-founders and colleagues, and decided to run with it. We’re fortunate enough to rally support from friends and family to launch this startup.

Did you encounter any particular difficulties during startup?

Just like any early stage startups, we were challenged by limited resources and operational expertise during our first few weeks. Regarding limited resources, we decided to bootstrap our company and allocate resources to our fleet and product development in order to get early traction. Regarding operational expertise, we hired a general manager who is able to strategically place and manage dozens of fleet to deliver goods effectively and efficiently within the greater Jakarta area.

How have you been developing Porter since startup?

While uber successfully implemented a 2-sided marketplace for transportations, we are looking to build an efficient way for people to move their goods in an economical fashion. We aim to be the logistics solution for businesses of all sizes, especially SMBs in Indonesia and beyond.

What kind of feedback did you get for Porter so far?

The most common feedback is regarding pricing. Compared to similar services, we believe that we’ve set a good rate for our delivery service. Additionally, we provide continuous support to our clients/partners and guarantee the quality and reliability of our services.

What is your strategy against your competition?

There are a number of companies and startups competing in the same industry and offer lower rate for their delivery service. Our strategy is not to get into a price war with these companies and focus on our quality and value added services that we can offer to our clients and partners.

What is your definition of success?

Success to me is to be able to change the lives of people around me for the better.

In your opinion, what are the keys to entrepreneurial success?

I believe that failure is the key to success. With each failures, I get to learn valuable lessons and continuously improve myself to be a better entrepreneur.

Connect

Website: www.porter.id
Linkedin: www.linkedin.com/company/porter-id
Facebook: www.facebook.com/porter.id
Twitter: www.twitter.com/porterdotid
Instagram: www.instagram.com/porter.id

Callum Connects

Jason Feng, Co-Founder of Pillpresso

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Mr. Jason Feng is re-engineering the healthcare industry.

What’s your story?
I am an engineer at heart. I enjoy the process of problem solving and have been actively developing innovative solutions to existing problems. Me and my co-founder settled on the problem of poor medication adherence among the elderly. This was a problem which struck a chord with us because we all have loved ones who have to take multiple medications on a daily basis. The complex medication regimen, coupled with declining cognitive abilities of the elderly tend to exacerbate the lack of medication adherence, which may lead to disease relapse and hospital readmissions, ultimately increasing the burden to caregivers and the society.

What excites you most about your industry?
The problem of medication adherence is not a new one in the healthcare industry. In fact, lack of medication adherence is a well-researched problem in many countries. Solutions which have been developed to address this problem face three major issues:

  • Entrenched mindset within the healthcare system, many of which are used to and unwilling to change from the legacy systems which were implemented decades ago.
  • Complex nuances in healthcare delivery across different countries, making it hard to “copy” and “paste” solutions which have worked well in other areas.
  • Because poor medication adherence is multifactorial, and many solutions focus solely on a few aspects, and do not employ a holistic approach.

Nevertheless, entering this industry at this time excites me because we are in the midst of a global shift in healthcare models; one where the industry is moving away from a service-based model, towards a more value-based model. This shift means that traditional players such as insurance companies and pharmaceuticals are under increasing pressure from patients and payers to demonstrate the value of their products under real-world use. Medication adherence data is one crucial missing link in this puzzle to deliver better care to patients. Being able to build a business around these incumbents and pioneer a new way of care is something which I look forward to.

What’s your connection to Asia?
I am a Singaporean. Most of my experiences throughout my life have been in Asia.

Favourite city in Asia for business and why?
I have not worked in other Asian countries outside of Singapore, so I can’t comment on other Asian countries too much. Singapore has a relatively low barrier for starting a business, and all business rules and regulations are clear and transparent. The startup ecosystem is also rather comprehensive and easily accessible. Being a small country, Singapore has a very limited market for products and services. However, due to its size and efficiency, it serves as an excellent test bed for new ideas. Being a travel hub, travelling to other Asian countries is cheap and easy.

What’s the best piece of advice you ever received?
Fail fast, fail often. The greatest lessons are never learnt through success.

Who inspires you?
Elon Musk

What have you just learnt recently that blew you away?
Successful launch of Falcon Heavy and the recovery of the 2 side cores. The way the 2 cores landed was like something you’d only see in CGI. Very well calculated.

If you had your time again, what would you do differently?
Applied for NOC (NUS Overseas College)

How do you unwind?
Go rock climbing.

Favourite Asian destination for relaxation? Why?
Nepal. I’m an outdoors guy. Being able to trek around the Himalayas is probably the best form of relaxation for me.

Everyone in business should read this book:
Creative confidence, by the Kelly Brothers

Shameless plug for your business:
Pillpresso is an award-winning health-tech startup that aims to improve medication adherence. We’re developing a medication management system that empowers seniors to manage their medicines independently and deliver proactive healthcare in the community through technology. Comprising individuals with complementary skills across business, engineering and medicine, our team is driven by a desire to improve healthcare and the human condition.

Grand Prize Winner of the 2017 Tech Factor Challenge
https://www.opengovasia.com/articles/8072-top-4-grand-prize-winners-for-3rd-edition-of-ageing-in-place-tech-challenge-announced-in-singapore

Grand Prize Winner of the 2015 Modern Aging
https://www.channelnewsasia.com/news/business/3-teams-receive-s-125-000-of-seed-funding-for-elderly-friendly-i-8246318

How can people connect with you?
[email protected]

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started,
built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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Callum Connects

Elizabeth Wu, Co-founder & COO of Trehaus

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Elizabeth Wu is making work-life integration a reality for working parents in her new family friendly coworking space.

What’s your story?
I co-founded a coworking space in Singapore that comes complete with a child-friendly facility. We’re the first of our kind here and we’ve been making work-life integration a reality for working parents since we opened.

What excites you most about your industry?
We are the first of our kind, and there’s no other coworking space like us. Sure, there are plenty of coworking spaces in Singapore, but we are the pioneers of championing ‘BYO-kid’ to work by creating a conducive workspace and enriching kids play, all under one roof.

What’s your connection to Asia?
I was born and bred in Singapore. I’m a local through and through.

Favourite city in Asia for business and why?
Singapore, of course! It’s safe, well-regulated and has a diverse community. Barriers to entry for starting up a business is low, and generally there is good support for small to medium enterprises and startups, which is great.

What’s the best piece of advice you ever received?
“Life is short. Do stuff that matters.” I think I decided to do “stuff that matters” a long time ago and that’s why I became an educator. When motherhood beckoned, I decided again, to do “stuff that matters” by staying home to be with my kids. Then, I began to desire a meaningful career while raising my kids. So, I decided to take the plunge into entrepreneurship, because I am governed by wanting to “do stuff that matters!”

Who inspires you?
So many people inspire me. My members at Trehaus inspire me with the things they do and the changes they make. But if I have to pick someone, it would be Elim Chew, founder of 77th Street; who is a seasoned entrepreneur. She started from humble beginnings, went through setbacks and never said never to new journeys in entrepreneurship. I love that she always looks for ways to give back to society and mentor the next generation with her wealth of wisdom and experiences.

What have you just learnt recently that blew you away?
I learned the 5-by-5 rule recently: That is, ‘if it’s not going to matter in 5 years, don’t spend more than 5 minutes being upset by it.’ This helps me puts things in perspective, and I try to remember this every time the urge comes to dwell, to brood, to beat myself up or to sweat the small stuff.

If you had your time again, what would you do differently?
I would definitely be more careful with the people I hired to build the team. I’ve learned that it is important to find and build an entrepreneurial team that will plough and work hard alongside the founders. Like Jack Ma once said, “Don’t hire the most qualified candidate. Hire the craziest.” I should have done that right from the start. It would save us so much time and heartache.

How do you unwind?
I take long walks to clear my or I go for a fruitful session of self care, like yoga or a massage.

Favourite Asian destination for relaxation? Why?
I really enjoy getting out of Singapore to the outskirts of Bangkok to live amongst the locals. My family of 5 used to do that each December; just taking off to live amongst the locals where street food is aplenty and warmth and hospitality is everywhere. I enjoy their slow pace of life and how simple things can be.

Everyone in business should read this book:
The Hard Thing About Hard Things, by Ben Horowitz

Shameless plug for your business:
Trehaus is Singapore’s first ever family-friendly coworking space that lets you build a career while prioritising family. If it takes a village to raise a child, then Trehaus is the modern village where you will find a robust community and supportive ecosystem that lets you be an involved parent – never missing a single milestone in your child’s early years – and at the same time do efficient and productive work. We’ve made magic happen in what we’ve created!

How can people connect with you?
[email protected]

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started,
built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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