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Richard Cahyanto, Co-Founder of Porter

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Richard Cahyanto is a serial entrepreneur currently based in Jakarta, Indonesia. He is a graduate of Singapore Institute of Management, where he received a BA in Business Management.

After graduation, Richard launched his career in Singapore, where he began his specialization in the food and beverage industry as a consultant for prominent Fortune 500 companies and eventually positioned as the lead consultant and project manager. Richard has a long record of successfully launching new establishments for local, national, and multi-national clients and ensuring their continued success in the long run. Soon afterward, his expanding expertise in food and beverage services allowed him to launch his own projects in Indonesia to learn more about the ins and outs of the business.

In early 2014, Richard moved back to his hometown in Jakarta and set his mind to disrupt the logistics service for SMBs, especially the food and beverage industry. He later co-founded Porter in October 2015, a logistics company that offers flexible and reliable delivery services for businesses of all sizes in an economical fashion. Porter also is working with the Jakarta government in an initiative called KAKI5JKT to deliver street food on-demand to the people of Jakarta.

A former barista, Richard is a coffee connoisseur who enjoys brewing his own cup of Joe every morning despite his hectic schedule.

In your own words what is Porter?

Porter is a logistics company based in Jakarta. We offer a fast and reliable last-mile and fulfillment logistics service (urgent, same-day, and next-day deliveries) for businesses of all sizes including e-commerces, online shops, restaurants and street food vendors. With Porter, businesses can manage, deliver, and track their products’ deliveries to their customers seamlessly.

How did you come up with the idea of Porter?

As a consultant in the F&B industry, I saw firsthand the problems faced daily by businesses in getting their goods delivered to their customers and/or getting goods from their suppliers. I set my mind to disrupt the logistics service in Indonesia to help businesses of all sizes, especially SMBs who may have limited resources to invest in a large scale logistics solution.

Could you walk us through the process of starting up Porter?

Porter started with an idea that I had after years working in the F&B industry. I came back to Jakarta, shared my ideas with like-minded friends who eventually become my co-founders and colleagues, and decided to run with it. We’re fortunate enough to rally support from friends and family to launch this startup.

Did you encounter any particular difficulties during startup?

Just like any early stage startups, we were challenged by limited resources and operational expertise during our first few weeks. Regarding limited resources, we decided to bootstrap our company and allocate resources to our fleet and product development in order to get early traction. Regarding operational expertise, we hired a general manager who is able to strategically place and manage dozens of fleet to deliver goods effectively and efficiently within the greater Jakarta area.

How have you been developing Porter since startup?

While uber successfully implemented a 2-sided marketplace for transportations, we are looking to build an efficient way for people to move their goods in an economical fashion. We aim to be the logistics solution for businesses of all sizes, especially SMBs in Indonesia and beyond.

What kind of feedback did you get for Porter so far?

The most common feedback is regarding pricing. Compared to similar services, we believe that we’ve set a good rate for our delivery service. Additionally, we provide continuous support to our clients/partners and guarantee the quality and reliability of our services.

What is your strategy against your competition?

There are a number of companies and startups competing in the same industry and offer lower rate for their delivery service. Our strategy is not to get into a price war with these companies and focus on our quality and value added services that we can offer to our clients and partners.

What is your definition of success?

Success to me is to be able to change the lives of people around me for the better.

In your opinion, what are the keys to entrepreneurial success?

I believe that failure is the key to success. With each failures, I get to learn valuable lessons and continuously improve myself to be a better entrepreneur.

Connect

Website: www.porter.id
Linkedin: www.linkedin.com/company/porter-id
Facebook: www.facebook.com/porter.id
Twitter: www.twitter.com/porterdotid
Instagram: www.instagram.com/porter.id

Callum Connects

Trung Nguyen, Founder & Managing Director of Advertising Vietnam

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Having initial success with his first start up in the ad industry, Trung Nguyen went on to start other ventures in the ad world in Vietnam. He now has the largest agency community in Vietnam.

What’s your story?
Three years ago I got my first job in the advertising industry. I worked for a local agency in town, and I fell in love with the creative industry. In June 2015, I founded Agency Life Community in Vietnam. It quickly became the most engaging community in the ad industry. The main content focuses on entertainment. After six months we had over 30,000 organic followers, now we have 120,000 followers.

Because the industry had been good to me, I decided I had to something for the industry to help the industry be better. So, I opened http://AdvertisingVietnam.com – a creative industry ad site which keeps advertising informative, creative and inspiring.

After more than a year in the ads industry in Vietnam, I figured the industry needed a better solution for the recruitment of good staff. Given I own the largest advertising community platform, why don’t I utilise Agency Life to help connect talent with ad agencies. So, I founded job site, AdJob.Asia in January 2017.

What excites you most about your industry?
The ad industry is a creative one with very passionate people who are always challenging themselves. The exciting part for creatives, in the morning they might be working on a baby brand and in the afternoon they are answering a beer brief. There is so much diversity. Every day is the new journey.

What’s your connection to Asia?
I am Vietnamese.

Favourite city in Asia for business and why?
Thailand. The Thais are the kings of the creative industry in SEA. Thai ads are very smart and creative.

What’s the best piece of advice you ever received?
Do what you love.

Who inspires you?
My friend, mentor and partner Mr Nghi Nguyen, founder of BrandsVietnam.com. We started our businesses at a similar time. He doesn’t see us as a competitor but rather, he believes that we share the same passion and we are working to provide better knowledge for the ad community.
Mr Nghi also guided me a lot when I first opened the business. I am inspired by his vision to make our marketing industry better.

What have you just learnt recently that blew you away?
Our business is a startup company and as a founder I do everything from operations, business development, planning and strategy. However, this is not the good way grow our business. You have to share the workload – find a co-founder or hire a great employee to help share the workload. “If you want to go fast, go alone. If you want to go far, go together.”

If you had your time again, what would you do differently?
Quit my full time job sooner.
During the first year of running my business, I was still working as an ad manager for an agency. However I lacked focus at work due to the overload of work and it affected the company I used to work for. I strongly recommend people who have an idea to start their own business, quit their job early on and focus 100% on it from the get go!

How do you unwind?
Play with my cat.

Favourite Asian destination for relaxation? Why?
I love to travel throughout all of Asia. I enjoy new places and meeting new people.

Everyone in business should read this book:
The Carpenter: A story about the greatest success strategies of all.

Shameless plug for your business:
AdvertisingVietnam.com is a site where you can quickly update yourself on the advertising news in Vietnam. We have 15,000 unique monthly readers who are professional people in the advertising and communications industries.

The Agency Life, https://www.facebook.com/agencylife is largest agency community in Vietnam. This is the right place for ad agencies to share their creative work.

AdJob.Asia now has more than 160 agencies in Vietnam who use our services. We are a leading recruitment service for the advertising industry in Vietnam.

How can people connect with you?
You can connect with me:
Facebook: https://www.facebook.com/trungnx26
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/trungnx26/

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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Callum Connects

Joelle Ung, Founder of Treasure Unity

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Joelle’s entrepreneurial journey has been an interesting one, leading her to the world of network marketing, enabling her to help other entrepreneurs succeed.

What’s your story?
The sense of wanting to make an impact, of needing to add value to ‘something,’ be it focused on business or peoples’ lives, has led me, through many failures, to where I am now, the food and beverage manufacturing industry. My entrepreneurial journey began as a wedding planner. Then, having tasted initial success, my desire to find meaningful business mentors brought me to the world of network marketing.
Having benefited from the teachings of my mentor, plus the time I spent growing up as the daughter of a great father, I realised that the urge to ‘pay it forward,’ by mentoring future entrepreneurs and helping my colleagues, other entrepreneurs to succeed, had become a personal mission.
The Honest Living Program, owned by my current company, Treasure Unity, is a realisation of that dream. The program opens up learning opportunities for women under duress, underprivileged women and single mothers. It provides a platform from which I am able to teach, imparting people skills and the art of presentation through the day-to-day program. It is absolutely free.

What excites you most about your industry?
To be able to keep adding values to others. On stage or off, it doesn’t matter. I enjoy every call I receive, every appointment that is set up, every individual I have met, and have yet to meet. There is only one agenda, and that is to add value to the person I am speaking to.

What’s your connection to Asia?
Having lived in Singapore and Malaysia for the past 39 years, my heart is impacting the people in Asia.

Favourite city in Asia for business and why?
Singapore, Malaysia and Indonesia. Because of the people who live there, and because there are no barriers to communication for me.

What’s the best piece of advice you ever received?
Don’t make any decision out of confusion, disappointment or anger. Decisions should always be made with a restful heart.

Who inspires you?
Walt Disney: “If you can dream it, you can do it.”
My husband is an ‘overcomer’ who had a near fatal stroke 18 years ago. He lost the ability to practice his dream career as a medical doctor, yet he chose to be a prisoner of hope rather than be a prisoner within his body, and he has never indulged in self-pity.

What have you just learnt recently that blew you away?
Lately, I have learned to be still when an opponent strikes at me. It works! You do not need to immediately rebut an opponent. He, or she, will most probably be waiting for a reaction. When they don’t get one, when you remain still and unmoved, you become unpredictable. They do not know your next move.

If you had your time again, what would you do differently?
I would have sought advice from more wise counsellors before making major decisions, especially if finance or investments were involved.

How do you unwind?
Sometimes I like to take a short getaway or, on a daily basis, I read bible verses that I find uplifting.

Favourite Asian destination for relaxation? Why?
Penang. It is close to home and you can get a premium service at an affordable cost. Also, I can pack light, and it is easy to find anything and everything there.

Everyone in business should read this book:
Like a Virgin, by Richard Branson

Shameless plug for your business:
Become an irresistible woman with substance! We will bring out your natural leadership skills through the Honest Living Program.

How can people connect with you?
They can connect with me by email [email protected], through WhatsApp 92300071, or they can call me on my mobile.

Twitter handle?
My twitter account is inactive. @ungjoelle @treasureunity

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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