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Roz Alexander, Program Director of BeachFit

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Keeping a healthy mind, body and soul is what inspired this woman to set up her successful fitness and nutrition business.

What’s your story?
I’m an an Australian, Certified Personal Trainer and International Figure Athlete.  I have been living in Singapore with my husband and three kids for the last 13 years.  Recently named one of Singapore’s superstar trainers,  I bring over eighteen years combined professional and competitive experience to my role and specialise in body transformations. I deliver fitness and nutrition programs in an exclusive transformation package through my company, BeachFit.

What excites you most about your industry?
As fitness professionals we can literally change lives.  It seems that many executives in the over 40’s age group are happy to accept their poor health states and think medication is a normal part of aging. Through education, fitness training, nutrition and supportive relationships we can help people make dramatic positive changes to their health.  A clear mind and energetic body can do outstanding things to work performance, self esteem and personal relationships. It’s like the best kept secret of our industry and so, so powerful.

What’s your connection to Asia?
I moved here as a trailing spouse, created a family of five, went back to University and built an exclusive, thriving business.  

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Favourite city in Asia for business and why?
Hands down, it would have to be Singapore.  The ease of starting up a company and the encouragement behind entrepreneurship is fantastic.  Legislation is tightening things up a bit now but the tax advantages are still highly attractive and the economy has been relatively buoyant for the 13 years I have lived here.  In terms of clients, higher earnings make it one of the best cities to earn some serious dough as a reward for delivering a superior service.  

What’s the best piece of advice you ever received?
“Niche, niche, niche”.  Cut out the competition by being so niche your company is the only one of it’s kind. The Singapore fitness and nutrition market is super saturated right now and to battle the competition is often tiring and counter productive.  Offering an exclusive service is definitely the way to go and then the perception is that only my business has it covered…that my service is the ONLY one for them.

Who inspires you?
My clients!  Meeting them a few times a week means we develop a pretty strong relationship. Living through their challenges and wins each week is one of the best feelings in the world.  Working together to reach a health goal they never imagined possible and seeing the dedication and bloody hard work they put in is what gets me out of bed every day.  It keeps pushing me to deliver my absolute best in programming, support and education, just for them…..every single time.

What have you just learnt recently that blew you away?
In the United States, someone has a heart attack every 34 seconds and every 60 seconds, someone dies from a heart disease-related event.
(http://www.theheartfoundation.org/heart-disease-facts/heart-disease-statistics)
Now, if that’s not a good reason to tidy up your act, what is?

If you had your time again, what would you do differently?
My answer might lack creativity but seriously, I wouldn’t do anything differently.  Even the ‘bad’ parts of life have presented so much opportunity for me.  Without thyroid cancer at 30 I likely would never have made the lifestyle changes I did and never have realised my dream to be a Figure Athlete. And without the move to Singapore away from friends and family I likely would never have made the brave choice to change careers and follow my passion.  The three kids, soul mate and happy life in Singapore all add to that story. I wouldn’t change a thing.

How do you unwind?
6 days a week my happy place is the gym.  Many a powerful workout has been fuelled by stress. Post workout endorphins are the best relaxant around and quite addictive!  I work most Saturdays so my Sundays are precious time to catch up with my husband, kids and Wiggles (the bulldog). Often my husband and I will jog/bike the East Coast with them or spend a morning on the sidelines cheering on our boys, if it’s rugby season.  Sunday night is ‘cheat night’ so we always cook up a bit of a storm if we haven’t been out with mates on Saturday night.

Favourite Asian destination for relaxation? Why?
Every quarter I have to get out of Singapore to disconnect and unwind.  I love our short breaks and we will often jet off to Bali or Thailand.  We always stay luxe to be totally pampered.  You only live once!  We hit the gym, swim, surf, have massages, eat the most amazing freshly-caught grilled fish and generally just hang out, enjoying each other’s company.  It’s bliss.

Everyone in business should read this book:
My new book to be launched in 2016. 🙂  It’s the essential guide to total body transformation for the fat, fatigued and time poor executive.  

Shameless Plug:
The BeachFit transformation program provides rapid fat loss, changes in body composition and improved health.  It also empowers clients to continue for life, through personalised instruction and nutrition and fitness education.

People ready for change can experience the BeachFit magic through:
– One-on-one training with a BeachFit trainer in Singapore
– An individualised BeachFit transformation solution for executives
– Luxury 4 day residential program on Koh Samui, Thailand.  

I’m also super excited to announce the launch of the BeachFit online 12 week transformation program later this year.

How can people connect with you?
[email protected]
LinkedIn – roz alexander
Facebook  –  beachfit
                       roz alexander executive personal trainer

Twitter handle?
@alexanderroz

This interview was part of the Callum Connect’s column found on The Asian Entrepreneur:

CallumConnects

Callum Laing invests and buys small businesses in a range of industries around Asia.  He has previously started, built and sold half a dozen businesses and is the founder & owner of Fitness-Buffet a company delivering employee wellness solutions in 12 countries.  He is a Director of, amongst others, Key Person of Influence.  A 40 week training program for business owners and executives.

Take the ‘Key Person of Influence’ scorecard <http://www.keypersonofinfluence.com/scorecard/>

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Get his free ‘Asia Snapshot’ report from www.callumlaing.com

Callum Connects

Malcolm Tan, Founder of Gravitas Holdings

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Malcolm Tan is an ICO/ITO and Cryptocurrency advisor. He sees this new era as similar to when the internet launched.

What’s your story?
I’m a lawyer entrepreneur who owns multiple businesses, and who is now stepping into the Initial Coin Offering/Initial Token Offering/Cryptocurrency space to be a thought leader, writer (How to ICO/ITO in Singapore – A Regulatory and Compliance Viewpoint on Initial Coin Offering and Initial Token Offering in Singapore), and advisor through Gravitas Holdings – an ICO Advisory company. We are also running our own ICO campaign called AEXON, and advising 2 other ICO’s on their projects.

What excites you most about your industry?
It is the start of a whole new paradigm, and it is like being at the start of the internet era all over again. We have a chance to influence and shape the industry over the next decade and beyond and lead the paradigm shift.

What’s your connection to Asia?
I’m Singaporean and most of my business revolves around the ASEAN region. Our new ICO advisory company specialises in Singaporean ICO’s and we are now building partnerships around the region as well. One of the core business offerings of our AEXON ICO/ITO is to open up co-working spaces around the region, with a target to open 25 outlets, and perhaps more thereafter.

Favourite city in Asia for business and why?
Singapore, since it is my hometown and most of my business contacts originate from or are located in Singapore. It is also a very open and easy place to do business.

What’s the best piece of advice you ever received?
Be careful of your clients – sometimes they can be your worst enemies. This is very true and you have to always be careful about whom you deal with. The closest people are the ones that you trust and sometimes they have other agendas or simply don’t tell you the truth or whole story and that can easily put one in a very disadvantageous position.

Who inspires you?
Leonardo Da Vinci as a polymath and genius and leader in many fields, and in today’s world, Elon Musk for being a polymath and risk taker and energetic business leader.

What have you just learnt recently that blew you away?
Early stage bitcoin investors would have made 1,000,000 times profit if they had held onto their bitcoins from the start to today – in the short space of 7 years.

If you had your time again, what would you do differently?
Seek out good partnerships and networks from day one, and use the power of the group to grow and do things together, instead of being bogged down by operations and going it alone from start.

How do you unwind?
I hardly have any time for relaxation right now. I used to have very intense hobbies, chess when I was younger, bridge, bowling, some online real time strategy games and poker. All mentally stimulating games and requiring focus – I did all these at competitive levels and participated in national and international tournaments, winning multiple trophies, medals and awards in most of these fields.

Favourite Asian destination for relaxation? Why?
Phuket – nature, resort life, beaches, good food and a vibrant crowd.

Everyone in business should read this book:
Rich Dad Poor Dad by Richard Kiyosaki

Shameless plug for your business:
Gravitas Holdings (Pte) Limited is the premier ICO Advisory company and we can do a full service for entrepreneurs, including legal and compliance, smart contracts and token creation, marketing and PR, and business advisory and white paper writing/planning.

How can people connect with you?
Write emails to [email protected], or [email protected]

Twitter handle?
@malcolmABM

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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William Chin, Founder of Mummy’s Market

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William Chin set up Mummy’s Market. Mummy’s Market is the uncontested platform connecting parents and retailers in Singapore.

What’s your story?
After National Service, I enjoyed a rousing start to my corporate career with successful stints at events and conventions companies such as IQPC, Hannover Fairs Australia and Lighthouse Independent Media in management roles, building my experience in conventions, trade fairs and events.

However, I hit a particularly bad streak of unemployment after that, facing difficulty finding jobs because according to recruiters, I was overqualified, yet too young. In fact, at one point I was struggling so badly with my family loans that I was sharing bowls of ramen with my girlfriend for our meals, to save costs.

My financial pressures eventually culminated in my forced venture into entrepreneurship where I had to strike out my own path with a brief stint in Expomal. However, this turned out to be my next break that fuelled my current success. It was there I built up Smartkids (another wildly successful baby and child fair) before it was bought out by a bigger company. Inspired by SmartKids, I started Mummy’s Market and eventually Baby’s Market, outperforming established names in the business to take its current place as market leader.

What excites you most about your industry?
Mummy’s Market is the industry leader in baby, kids, maternity and household with 80% market share and our clients – coupled with branding, advertising and exhibiting on Mummy’s Market platforms, we are seeing a 30-60% company growth year on year despite the downturn in the economy. With attendance of over 100k consumers per fair and serving 70-80% of pregnant mums, our actual business is in data, data collection and processing from consumer fairs.

I am excited about how big data analytics from Mummy’s Market can be applied at every stage of the retail process such as data segmentation – for retailers now when mums are giving birth to sending relevant content over. This will transform and innovate the industry of baby fairs and Mummy’s Market, with the huge amount of data we process from our fairs yearly, is the forerunner in this disruption. With this, we have transformed the DNA of how digital business has always been done. Global online marketplaces are burning cash quickly to achieve big data analytics, but not us.

Another testament to Mummy’s Market’s popularity is that huge marketplaces have been trying to pass off as Mummy’s Market. It shows that we are heading in the right direction and the most exciting part is, we are only at 10% of where we want to be – a platform where $1 billion gross market value products are transacted annually around Asia in a niche market.

What’s your connection to Asia?
I was born and bred in Singapore, and intend to stay in Singapore to build the Mummy’s Market brand.

Favourite city in Asia for business and why?
Singapore – if one can strategically become a leader in a small market like Singapore, its grounds to show that one’s business has an opportunity to grow further in larger countries.

What’s the best piece of advice you ever received?
“It is easy to become number 1 because the others can just copy and tweak to overtake you.
It is more difficult to STAY number 1, because you have no one to copy. You have to innovate.”

Who inspires you?
Steve Jobs – he transformed the digital age. Without the invention of smartphones, mobile computing and mobile advertising would never have grown. He changed the way businesses and consumers communicate. Without the introduction of iPhones, mobile applications would have never existed the way we are using them today.

What have you just learnt recently that blew you away?
You no longer have to lick stamps to make it sticky.

If you had your time again, what would you do differently?
Nothing. I love my life and my family. And I love the platform Mummy’s Market has created to help businesses grow.

How do you unwind?
I play with my little 1 year old baby girl.

Favourite Asian destination for relaxation? Why?
Taiwan – cool weather with beautiful mountains and lake scenery.

Everyone in business should read this book:
7 Habits of Highly Effective People – Stephen Covey

Shameless plug for your business:
Mummy’s Market has established its reputation as not just Singapore’s but Southeast Asia’s largest baby fair:

  • Nearly S$100 million gross merchandise volume transacted on Mummy’s Market platforms annually
  • 800,000 visitors at its fairs yearly
  • 80% of all of Singapore’s baby product distributors in one convention
  • 15-20% year on year increase in sales volume at every baby fair since its inception

Apart from market dominance, Mummy’s Market also has the largest database of parents and the number 1 platform for MNCs and SMEs to reach out to this audience. From exhibitions, magazines, seminars to digital campaigns and roadshows. Mummy’s Market is the uncontested platform connecting parents and retailers in Singapore.

How can people connect with you?
[email protected]
https://www.linkedin.com/in/william-chin-23910a9/

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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