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Roz Alexander, Program Director of BeachFit

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Keeping a healthy mind, body and soul is what inspired this woman to set up her successful fitness and nutrition business.

What’s your story?
I’m an an Australian, Certified Personal Trainer and International Figure Athlete.  I have been living in Singapore with my husband and three kids for the last 13 years.  Recently named one of Singapore’s superstar trainers,  I bring over eighteen years combined professional and competitive experience to my role and specialise in body transformations. I deliver fitness and nutrition programs in an exclusive transformation package through my company, BeachFit.

What excites you most about your industry?
As fitness professionals we can literally change lives.  It seems that many executives in the over 40’s age group are happy to accept their poor health states and think medication is a normal part of aging. Through education, fitness training, nutrition and supportive relationships we can help people make dramatic positive changes to their health.  A clear mind and energetic body can do outstanding things to work performance, self esteem and personal relationships. It’s like the best kept secret of our industry and so, so powerful.

What’s your connection to Asia?
I moved here as a trailing spouse, created a family of five, went back to University and built an exclusive, thriving business.  

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Favourite city in Asia for business and why?
Hands down, it would have to be Singapore.  The ease of starting up a company and the encouragement behind entrepreneurship is fantastic.  Legislation is tightening things up a bit now but the tax advantages are still highly attractive and the economy has been relatively buoyant for the 13 years I have lived here.  In terms of clients, higher earnings make it one of the best cities to earn some serious dough as a reward for delivering a superior service.  

What’s the best piece of advice you ever received?
“Niche, niche, niche”.  Cut out the competition by being so niche your company is the only one of it’s kind. The Singapore fitness and nutrition market is super saturated right now and to battle the competition is often tiring and counter productive.  Offering an exclusive service is definitely the way to go and then the perception is that only my business has it covered…that my service is the ONLY one for them.

Who inspires you?
My clients!  Meeting them a few times a week means we develop a pretty strong relationship. Living through their challenges and wins each week is one of the best feelings in the world.  Working together to reach a health goal they never imagined possible and seeing the dedication and bloody hard work they put in is what gets me out of bed every day.  It keeps pushing me to deliver my absolute best in programming, support and education, just for them…..every single time.

What have you just learnt recently that blew you away?
In the United States, someone has a heart attack every 34 seconds and every 60 seconds, someone dies from a heart disease-related event.
(http://www.theheartfoundation.org/heart-disease-facts/heart-disease-statistics)
Now, if that’s not a good reason to tidy up your act, what is?

If you had your time again, what would you do differently?
My answer might lack creativity but seriously, I wouldn’t do anything differently.  Even the ‘bad’ parts of life have presented so much opportunity for me.  Without thyroid cancer at 30 I likely would never have made the lifestyle changes I did and never have realised my dream to be a Figure Athlete. And without the move to Singapore away from friends and family I likely would never have made the brave choice to change careers and follow my passion.  The three kids, soul mate and happy life in Singapore all add to that story. I wouldn’t change a thing.

How do you unwind?
6 days a week my happy place is the gym.  Many a powerful workout has been fuelled by stress. Post workout endorphins are the best relaxant around and quite addictive!  I work most Saturdays so my Sundays are precious time to catch up with my husband, kids and Wiggles (the bulldog). Often my husband and I will jog/bike the East Coast with them or spend a morning on the sidelines cheering on our boys, if it’s rugby season.  Sunday night is ‘cheat night’ so we always cook up a bit of a storm if we haven’t been out with mates on Saturday night.

Favourite Asian destination for relaxation? Why?
Every quarter I have to get out of Singapore to disconnect and unwind.  I love our short breaks and we will often jet off to Bali or Thailand.  We always stay luxe to be totally pampered.  You only live once!  We hit the gym, swim, surf, have massages, eat the most amazing freshly-caught grilled fish and generally just hang out, enjoying each other’s company.  It’s bliss.

Everyone in business should read this book:
My new book to be launched in 2016. 🙂  It’s the essential guide to total body transformation for the fat, fatigued and time poor executive.  

Shameless Plug:
The BeachFit transformation program provides rapid fat loss, changes in body composition and improved health.  It also empowers clients to continue for life, through personalised instruction and nutrition and fitness education.

People ready for change can experience the BeachFit magic through:
– One-on-one training with a BeachFit trainer in Singapore
– An individualised BeachFit transformation solution for executives
– Luxury 4 day residential program on Koh Samui, Thailand.  

I’m also super excited to announce the launch of the BeachFit online 12 week transformation program later this year.

How can people connect with you?
[email protected]
LinkedIn – roz alexander
Facebook  –  beachfit
                       roz alexander executive personal trainer

Twitter handle?
@alexanderroz

This interview was part of the Callum Connect’s column found on The Asian Entrepreneur:

CallumConnects

Callum Laing invests and buys small businesses in a range of industries around Asia.  He has previously started, built and sold half a dozen businesses and is the founder & owner of Fitness-Buffet a company delivering employee wellness solutions in 12 countries.  He is a Director of, amongst others, Key Person of Influence.  A 40 week training program for business owners and executives.

Take the ‘Key Person of Influence’ scorecard <http://www.keypersonofinfluence.com/scorecard/>

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Get his free ‘Asia Snapshot’ report from www.callumlaing.com

Callum Connects

Jasmine Tan, Director of Stone Amperor

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Jasmine saves her clients time and effort when doing kitchen fit outs with her biz Stone Amperor.

What’s your story?
I started working in the industry in 2003. I was in a marble and granite supplier company for 5 years. Even though I left the company, I still had customers calling me for my services. I referred them back to my previous company but they refused to because they loved the fast response service that I offered. I realised that customers do look at prices, however most of them prefer quality over quantity. Thus I have decided to establish a sole proprietor company also known as 78 Degrees which later rebranded as Stone Amperor in 2014.

What excites you most about your industry?
The kitchen countertop industry is a very confusing market. There are many brands, materials and prices to choose from. What excites me the most is my ability to help clients choose the best materials and brands within their budgets, whilst saving them time and effort.

What’s your connection to Asia?
I have been in Asia all my life and I love Asia. No matter where you go there is no place like home.


Favourite city in Asia for business and why?
I love Singapore. This is because Singapore has always been a stable country and it is great for doing business. However as it is a small country, it can be really competitive. I believe that if just do your best and give your best to your customers, you can overcome this.

What’s the best piece of advice you ever received?
“Take actions. Learn and improve continuously. An idea without action is just a dream.” This was really good advice that I received from my partner.

Who inspires you?
A very down to earth billionaire from Malaysia, Robert Kuok

What have you just learnt recently that blew you away?
Property is the foundation of every business.

If you had your time again, what would you do differently?
Own instead of renting property for my business.

How do you unwind?
I enjoy going shopping, watching movies and hanging out with friends. I am quite a simple being.

Favourite Asian destination for relaxation? Why?
I love going to Taiwan as I love the culture there. Everyone is so polite and the weather is great.

Everyone in business should read this book:
Sun Tzu, Art of war

Shameless plug for your business:
Perfect top, Perfect price, Perfect life from Stone Amperor

How can people connect with you?
Email me at [email protected]

Twitter handle?
@StoneAmperor

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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Callum Connects

Dextre Teh, Founder of Rebirth Academy

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Dextre Teh is a consultant and marketing guru, helping F&B businesses to tighten their operations and grow their businesses.

What’s your story?
I help frustrated F&B business owners stuck in day to day operation transform from a glorified operator into a real business owner. I’m a 27 year old Singaporean second generation restaurant owner and a F&B business consultant. Entering the industry at 13 years old, I have always been obsessed with operations and systemisation. At the age of 25, I joined the insurance industry and earned a six figure yearly income. However, I left the high pay behind because it was not my passion and returned to the F&B industry. Now I help other F&B companies to tighten operations and grow their businesses with my consulting and marketing services.

What excites you most about your industry?
The food. I’m a big lover of food and even have a YouTube show on food in development. But that aside, it is really about impacting people through food. Creating moments and memories for people, be it a dating couple or families or friends. Providing that refuge from the daily grind of life. So in educating my consulting clients and training their staff to provide a better experience for their customers, I aim to shift the industry in the direction of creating memories instead of just selling food.

What’s your connection to Asia?
I was born and bred in Singapore. I love the culture, the food and travelling in Asia.

Favourite city in Asia for business and why?
Singapore hands down. The environment here is built for businesses to thrive. The government is pro business and the infrastructure is built around supporting business growth. Not to mention the numerous amount of grants available in helping people start and even grow business. If I’m not mistaken, the Singaporean government is the only government in the world that offers grants to home grown businesses for overseas expansion.

What’s the best piece of advice you ever received?
Learning to do things you do not intend to master is a BIG mistake in business. Focus on what you are good at and pay others to do the rest.

Many business owners including myself are so overwhelmed by the 10,000 things that they feel they need to do everyday. We try to do everything ourselves because we think it saves us money. The only thing that, that does for us is overload our schedules and give us mediocre results. Instead we should focus on what we do best and bring in support for the rest.

Who inspires you?
Christopher M Duncan.

At 29, Chris has built multiple 7 figure businesses. He opened me to the possibility of building a business on the thing that I loved and gave me a blueprint of how to do it. He also showed me that being young doesn’t mean you cannot do great things.

Imran Mohammad and Fazil Musa
They are my mentors and inspire me every single day to pursue my dreams, to focus on celebrating life and enjoying the process of getting to where I want to be.

What have you just learnt recently that blew you away?
Time is always more expensive than money. Money, you can earn over and over again but time, once you spend it, will never come back.

If you had your time again, what would you do differently?
I am a firm believer that your experiences shape who you are. I am grateful for every single moment of my life be it the highs or the lows, the successes and the failures because all these experiences have led me to become the person I am and brought me to the place that I’m at so I will probably do things the same way as everything was perfect in its time.

How do you unwind?
Chilling out in a live music bar with a drink in hand, listening to my favourite live band, 53A. Other than that I’m big on retail therapy, buying cool and geeky stuff.

Favourite Asian destination for relaxation? Why?
Bangkok. It feels like a home away from home where the cost of living is relatively low, the food is good and the people are friendly.

Everyone in business should read this book:
Everything you know about business is wrong by Alastair Dryburgh. It is a book that challenges commonly accepted business “truths” and inspires you to go against the grain, think different, take risks and stand your ground in the face of the challenges that will come your way as a business owner.

Shameless plug for your business:
I’m the creator of the world’s first Chilli Crab Challenge. It gained viral celebrity earlier this year with 3 major newspaper features and more than a dozen blog and online publications featuring it in the span of two weeks. In the span of the two weeks, the campaign reached well over a million people in exposure without a single cent spent in ads.

Now I help F&B companies to tighten operations, increase profits and grow their businesses with my consulting and marketing services. Chilli Crab Challenge (https://www.chillicrab.com/nationalday)

How can people connect with you?
You can connect with me on Facebook (www.facebook.com/djtehkh) or visit www.rebirthacademy.sg for more information or book a 10 minute call with me @ www.tinyurl.com/dexclar

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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