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Sabine Seilliere, Founder of Sabine’s Baskets

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There are 2 key pillars that need to change for a more widespread adoption of healthy eating.  The first is price, the second is ease of access.  Great to see Sabine working to make fresh, healthy food as easy to get hold of as the unhealthy stuff.

What’s your story?
I am a Dutch girl, born and raised in Geneva, who moved to Singapore in September in 2012 as my husband got a new posting there. Prior to starting my own company I worked for 5 years for the World Economic Forum (WEF) as Associate Director in their headquarters in Geneva. In 2011 I moved to New York to set up the Business and Development Engagement department there.  During this time I was responsible for all external communications with partners and participants of the WEF and WEF meetings (Annual meeting in Davos, Annual Meeting of the New Champions in China to name a few). I studied Business Management and Entrepreneurship in the UK at Royal Holloway; these were great years!

After a trip in Burkina Faso in 2009, I created a foundation in Switzerland called “Kaicedra” with 4 friends. The foundation built several class rooms over the years, which today welcome over 300 children. In addition, Kaicedra encourages soft mobility by subsidizing bicycles for women and children. Our yearly budget is 200’000 CHF.

Now I am working full time for my company, Sabine’s Baskets, a rising and promising e-commerce platform. My company delivers fresh fruits and vegetables to offices and households. Oh and I recently became a mum to a baby boy.

What excites you most about your industry?
Time works for me. Fruit and vegetables get consumed or fade away. They need “replacement”, which is to my advantage. Fresh products is the fastest moving consumer good. Although fruit and vegetables are a commodity, making sure it is good quality, and providing households with adequate stock is constitutive of a business model. Our company answers that need by delivering fresh baskets from the market to households or even offices, keen to have good products in their kitchen, or their pantry, respectively.

What’s your connection to Asia?
I moved here following my husband who was placed in Singapore. I found it was the best opportunity to create my own company, gain knowledge and experience running it. Building a company from scratch in a new country is a great way to understand the culture of the new place better, and trigger some excitement.

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Favourite city in Asia for business and why?
In my field, definitely Singapore! Very little traffic jam, and little accessibility to and attractiveness of wet markets (closed on after-noon, little parking, many stalls, often no price on shelves, and no air-conditioning.

What’s the best piece of advice you ever received?
Pay well.

Who inspires you?
My dad, who started a company from scratch with his brother in the 70s, my sister in Law, who works for the UN on the humanitarian front.

What have you just learnt recently that blew you away?
Aeroponics! One can grow green vegetables without fertilizers or pesticides underground with controlled temperature and light in a safe and efficient environment. We’ll be featuring aeroponic salads in our baskets very soon.

If you had your time again, what would you do differently?
I’d go to architecture school.

How do you unwind?
I get on a hammock with my son in the garden and we swing the hype and the stress away.

Favourite Asian destination for relaxation? Why?
Nikoï Island off Bintan and Langkawi. Short flights / trip from Singapore, magnificent sceneries, and lovely people.

Everyone in business should read this book:
Any Agatha Christie: you’re never sure how it’s going to end!

Shameless plug for your business:
For the freshest and healthiest produce delivered straight to your door come to www.sabinesbaskets.com. One thing less to worry about and more time to spend on what makes you happy! We’re happy to give all AsianEntrepreneur.org readers 20% off you order- use the code: AsianEntrepreneur.org at checking out.* valid until end of May 2015.

How can people connect with you?
Email me on: [email protected]
Follow us on Facebook: https://www.facebook.com/SabinesBaskets
Twitter: https://twitter.com/SabinesBaskets
Instagram: https://instagram.com/SabinesBaskets
Or order online at www.sabinesbaskets.com

This interview was part of the Callum Connect’s column found on The Asian Entrepreneur:

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Callum Laing has started, built, bought and sold half a dozen businesses in a range of industries across two continents. He is the owner of Fitness-Buffet a company delivering employee wellness solutions in 11 countries and he is also the CEO of Entrevo Asia, a company that runs 40 week Growth Accelerator programs.

Take the ‘Key Person of Influence’ scorecard <http://www.keypersonofinfluence.com/scorecard/>

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Get his free ‘Asia Snapshot’ report from www.callumlaing.com

Callum Connects

Agnes Yee, Legal & Compliance Recruiter of Space Executive

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Agnes Yee started Space Executive in Singapore, which is a hub for businesses in some of the world’s fastest growing economies.

What’s your story?
After graduation, I joined a design media company as a Business Development Executive, during the era when ‘reading a magazine online’ was unheard of. I believe that laid the foundation for being unfazed by rejections.

I fell into recruitment pre-GFC and rode the highs and lows in the early years. A decade later, I decided to set up my own recruitment company, partly because I could. I’m acutely aware of the face that being an Asian female in Singapore is sometimes a privilege, and that many women in the world are living a very different existence.
Thereafter, we joined Space Executive as part of a merger. I am currently the Partner of Space Executive, a recruitment company focused specialist disciplines, including Legal, Finance, Digital, Sales and Marketing and Change. We also run Space Ventures, a venture capital business, which invests in seed and pre-series A businesses.

What excites you most about your industry?
On a daily basis, we’re influencing how one spends a third of their day. It is interesting how the Internet has transformed the industry, and I’m excited to see how we can harness technology to bring us to the next phase of this business.

The VC is an extension of applying our skills and experience in reading people. We very much invest in the people as much as the idea. Being a native Singaporean, it’s been exhilarating watching Southeast Asia becoming a hotbed of ideas; and young entrepreneurs simply daring to dream.

What’s your connection to Asia?
I’m a born and bred Singaporean. I love that I speak both English and Mandarin, grew up playing with Indian friends and eating Malay food.

Favourite city in Asia for business and why?
Singapore for the low barriers of entry to set up a business, but has to be China (and Hong Kong) for their hunger and constant innovation.

What’s the best piece of advice you ever received?
青春不要留白 which translates to ‘Don’t waste your youth.’

Who inspires you?
Anyone who has gone against the grain.

What have you just learnt recently that blew you away?
It wasn’t recent but reading the article on https://waitbutwhy.com/2015/12/the-tail-end.html never fails to blow my mind how little time we have left. Charting our lives in weeks, and realising I only have enough time left to enjoy 60 Christmas turkeys, read 300 books (all if I’m lucky); and mostly, I’m left with the last 5% of the time that I spend in-person with my parents.

If you had your time again, what would you do differently?
I’m cognisant that every decision I made in life has brought me to where I am today, and I wouldn’t change one thing. But I’d really like to have had more time to travel.

How do you unwind?
Exercise and wine.

Favourite Asian destination for relaxation? Why?
Trekking any mountain in Asia. It brings us back to the most basic. To overcome elements of nature and our own mind.

Everyone in business should read this book:
Start with Why, Simon Sinek

Shameless plug for your business:
Space Executive started in Singapore, a hub for businesses in some of the world’s fastest growing economies. We assist organisations in accessing a targeted and specialised, and often times transient talent pool.

Out of Singapore, we have recruited across 14 countries; and have embarked on our global expansion plans with offices in Hong Kong and London this year, and US, Japan and Europe in the following years.

Space Ventures provides funding, management and financial guidance to young businesses with original ideas. We have invested in peer to peer lending platforms, credit scoring, social media education, and other start-ups spanning diverse industries. We are always interested in hearing more about new ideas.

How can people connect with you?
https://www.linkedin.com/in/agnesyee/

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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Chrystie Dao-Szabo, Founder of iPayMy

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Chrystie Dao-Szabo founded iPaymy for Business – a secure and easy to use
platform enabling SMEs to pay rent, salaries, invoices, and even corporate tax using the credit cards they already have in their wallet today.

What’s your story?
I’m Chrystie Dao-Szabo, and I’ve worked as an international banker for over 22 years. During that time, I travelled through Asia, Australia and Europe, and everywhere I saw how my clients struggled with managing their finances and keeping cash around.

I wanted to use my experience to help them, but I also knew the solution they needed didn’t exist yet. This pushed me to give up on my secure career, and instead look into the innovative world of FinTech for an answer.

This is how I founded iPaymy – at its launch, a platform to help consumers pay their monthly expenses using their credit cards. We’ve grown a lot since, and today, iPaymy for Business is a platform that allows business owners to use their credit cards to pay for rent, salaries, invoices and taxes, freeing up their cash for business-critical operations.

What excites you most about your industry?
What excites me most about FinTech is it’s culture of constant disruption, thanks to cool and innovative products and services coming out every day.

What’s your connection to Asia?
I was born in Vietnam, grew up in Australia and worked in Asia, Europe and Australia. Being raised by traditional Vietnamese parents meant that deep down I was still an Asian at heart, so I have a strong connection with the region.

Favourite city in Asia for business and why?
Singapore of course. It’s easy to do business, English is the main language, and the infrastructures like public transportation are great. Also, the government supports local innovation in multiple ways, like giving grants for SMEs and FinTechs.

What’s the best piece of advice you ever received?
Keep giving, and one day you will receive.

Who inspires you?
My parents. My father had a successful business in Vietnam just before the fall of Saigon in 1975. After the war, my father was sent to a re-education camp for three years, which meant my mum had to bring up two young kids – a 3-year-old, me and my 4-year old brother on her own.

In 1980, we all fled Vietnam on a boat and arrived in Sydney, Australia via refugee camps in Indonesia and Singapore. There, my parents had to start over with nothing to their names and only AUD 50 given to them by the Australian government.
They went on to build several businesses in Australia!

What have you just learnt recently that blew you away?
The number of young and smart people who have carved out successful careers by founding their own startups (or joining really cool ones). When I was starting out my career, doing any of these was not a viable option; it was either working for an accounting firm, an insurance company or a bank.

If you had your time again, what would you do differently?
If I were starting out my career now, I would choose the path of joining a startup as you get to learn so much about running a business and how to assemble a winning team.

How do you unwind?
I like travelling to a beach or a resort destination and just relaxing by the pool or beach. I also like to unwind after work with a glass of champagne or wine, and a bowl of truffle fries.

Favourite Asian destination for relaxation? Why?
Thailand. I love the people and the spicy Thai food.

Everyone in business should read this book:
The E-Myth. It’s a book series that dismantles common myths about entrepreneurship in different industries.

Shameless plug for your business:
With iPaymy for Business, SMEs can pay rent, salaries, invoices, and even corporate tax using the credit cards they already have in their wallet today. SMEs love iPaymy because it works like a credit card, but pays like cash.

iPaymy’s secure and easy to use platform reliably delivers payments to vendors while freeing up cash and providing access to interest free credit. Forget the delays and aggravations that come with traditional SME financing options. Schedule recurring payments, manage invoices, set payment reminders, and monitor payment status all from one dashboard.

It’s never been easier for SMEs to meet monthly payment obligations while keeping cash available to fuel growth, bridge receivable gaps, and make immediate investment in the supplies, services, and expertise needed to drive a growing business forward.

How can people connect with you?
You can find me on LinkedIn or contact me by email.
My LinkedIn: https://www.linkedin.com/in/chrystiedaoszabo/
My email: [email protected]

Twitter handle?
https://twitter.com/ceedeees

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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