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Shaun Barratt, Founder of Salt Recruitment

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An energetic and enthusiastic entrepreneur, Shaun Barratt is perfectly suited for his professional responsibilities as the director of Salt Recruitment Limited, an HR and recruitment agency that has enjoyed exponential growth since its founding in 2003. As the director of Salt Recruitment, Shaun has worked tirelessly to ensure the company’s recruitment and HR services are tailored according to the precise needs of each and every client in order to ensure the best possible outcome.

Shaun did not immediately pursue a career in which he could test the full extent of his entrepreneurial acumen, as the founder and director of Salt Recruitment worked as a professional chef before deciding to study accountancy at Massey University. Putting his education to immediate use, Shaun then secured a role with Goodman Fielder Wattie, the internationally renowned food provider that maintains a strong presence in Australia, New Zealand, China, Fiji, and beyond.

Despite his professional success, Shaun boldly acted on his desire to create a company of his own that could one day become an international leader in its field. In 2003, Shaun founded Salt Recruitment and ultimately built a company that expanded from a single office in Auckland, New Zealand, to multi-national operations that now feature offices in New York, London, Dubai, Sydney, Malaysia, Hong Kong, and Singapore.

In your own words what do you do?

Salt Recruitment specializes in digital recruiting along with a number of other HR services, and we are immensely proud of the personalized approach we take with each and every client we serve.

What led you to your current business?

When I first started Salt Recruitment, I saw tremendous potential for growth due to the increasingly rapid advancement of technology. At the time, I felt there was a lack of digital services able to properly leverage the ongoing technological developments.

Could you walk us through your process of developing your business?

I started out with just a single office and focused on creating a business capable of providing highly specialized services to clients. I also made sure to consider the potential for rapid expansion and developed a specific strategy to ensure Salt Recruitment could expand according to rising demand without suffering any growing pains during the process of doing so.

Did you encounter any particular difficulties in the beginning?

Even with a strong marketing plan in place that was quite effective in reaching potential clients, services such as ours often rely on an established track record that includes clear evidence demonstrating the superiority of our services. It took some time to get the ball rolling, but we have enjoyed quite a ride ever since we delivered exceptional results for those initial clients.

What is your long term plan?

We hope to continue our expansion to include even more international locations, but our principal focus will always remain on ensuring consistency in the quality of services we provide to clients.

Could you share with us some industry insights?

A great deal of our success is the product of our ability to develop new technologies or to find new ways to take advantage of existing technologies. Although this has been a crucial part of our growth over the past 13 years, so much of our success is directly tied to our ability to understand the needs of our clients and to help them overcome the challenges they face through our highly personalized HR and recruitment services.

What are some important lessons you’ve learnt about business?

Continuity is so critical in business, especially as it relates to company personnel. Perhaps more than anything else, it is the people that make up Salt Recruitment that are most responsible for our 13-year run of success and continued expansion.

Any tips for achieving success?

Establishing a culture that reflects the company’s overarching mission will go a long way toward ensuring success, and it is equally critical that every professional feels appropriately challenged by their respective responsibilities and can truly look forward to coming to work each day.

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Darvin Kurniawan, Founder & CEO of REIDAO

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Darvin Kurniawan is impressed by blockchain technology. He believes it will change the way we live in the not so distant future. His business, Crowdvilla.io is using blockchain technology to change how society owns assets.

What’s your story?
I was trained in computer science and I went on to appreciate the many facets of business. I delved into multiple industries, which equipped me with the many skills to become a ‘jack of all trades.’ This allowed me to see things from various points of view and to identify opportunities and potential risks.
I heard about bitcoin for the first time in 2011. It was very difficult for me to understand back then. I revived my interest in blockchain technology near the launch of the second most popular blockchain, ethereum and I have been involved ever since.

What excites you most about your industry?
Blockchain has a real chance to change how we live as a society. This is not just as a business or start-up, but a way of life.

What’s your connection to Asia?
My grandfather came from China to Indonesia. I was born in Jakarta, Indonesia. I moved to Singapore for university and have stayed here since then.

Favourite city in Asia for business and why?
Singapore, for its efficiency, and very clear rules and regulations. Not to mention the relatively competitive tax rate.

What’s the best piece of advice you ever received?
“Just try it out.” So simple, yet many fail to appreciate the fact that surveys and questionnaires sometimes just don’t work.

Who inspires you?
Nassim Nicholas Taleb, a writer. He inspires me because of his ability to see things the way they are. He articulates points that I knew existed, but I couldn’t explain. That’s what makes me drawn to his writing.
Basuki Tjahaja Purnama (Ahok), a politician. He is able to say what’s right, no matter what!

What have you just learnt recently that blew you away?
A blockchain AI project by SingularityNET. It’s going to change how we live if it goes mainstream.

If you had your time again, what would you do differently?
I would have been more persistent in my endeavours. I learnt the hard way. In many cases, what was needed was time.

How do you unwind?
I frequently take a long stroll.

Favourite Asian destination for relaxation? Why?
Lombok, Indonesia. It’s not as crowded as Bali, with similar, if not better beaches. It’s perfect for a quiet time and a short getaway.

Everyone in business should read this book:
Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb

Shameless plug for your business:
It’s more than just a business. It’s a movement. Crowdvilla.io is changing how society owns assets. Through blockchain technology and the ability to create digital assets, we can create digital assets that mimic and govern a real estate utilization model.
Imagine if there was a hotel chain where the buildings or assets were owned indirectly by the community, and the hotel’s mandate was to make itself available for the community to use. Removing all the middlemen, we can immediately give better value to the community.

How can people connect with you?
[email protected]

Twitter handle?
@darvink

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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Nellie Wartoft, Co-Founder & COO of Sapio

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From the forest in Sweden, Nellie Wartoft is turning education on its head in the Asian markets.

What’s your story?
I grew up in a small town right in the middle of the forest in southern Sweden. Being obsessed with Asia since my early teens due to the rapid economic growth, sheer market size and the opportunities in this region, I booked a one-way flight at age 18 and I have never looked back.
Since arriving in Singapore I’ve spent four years in recruitment, and started two companies. The business I’m running now, Sapio, is to a large extent founded to solve the problems of economic mobility and employability – common issues I witnessed first-hand every day as a recruiter.

What excites you most about your industry?
The fact that knowledge is the foundation of everything, and with it you can do anything! “Knowledge is king” has overtaken the popular “cash is king” as a universal truth – because with the right knowledge, you can get cash! Whether it is starting your own business, shifting industries, learning a new language, saving for your pension, building new relationships or running for president – it all starts with increasing your understanding and knowledge of the area. The education industry is also exciting right now because it is yet to be disrupted – it hasn’t changed a bit in the past 200 years!

What’s your connection to Asia?
I’ve spent all my adult years in Asia. I went to university in Singapore and South Korea, have worked in Singapore, and have travelled to all countries in the region except three (on my list for this year!). My friends and team are from all across Asia – Singapore, India, China, Kazakhstan, Indonesia, Japan and so on – and I speak conversational Mandarin.

Favourite city in Asia for business and why?
Singapore – that’s why I’m here! The high concentration of APAC HQs and decision makers on the ground makes it a place where you can get things done and decisions made in a shorter period of time. The international talent pool, English being the business language, and the well-connected airport also adds to the list of attractive factors.

What’s the best piece of advice you ever received?
“Motivation comes and goes – discipline is what will get you through the lows.”
Whether it’s starting your own business, sticking to a new fitness routine or working for that promotion – the above motto is what has got me through a lot of lows. Never rely on your motivation. Motivation is a fragile thing and requires a lot of work to manage and keep at a productive level. It is also part of the puzzle in life that you won’t feel great all the time and it won’t be easy – but that doesn’t mean you should stop working towards your goals. Discipline is your best friend through anything, because it’s the friend that turns those goals into reality.

Who inspires you?
My co-founder Ben for his ability to always think big, be crazy and never lose sight of the greater plan; Meryl Streep for using her global recognition and public voice to inspire and be a wise role model for all of us; and my mother for her patience, tolerance and showing me that there are always two sides of each coin – the world isn’t black and white.

What have you just learnt recently that blew you away?
That only 91 % of what we learn in university is applicable in our careers. I had a feeling it was a majority, but 91 % is just mind blowing. Sure – it’s good to learn for intellectual reasons too, but the majority of graduates are studying in order to get a job post-graduation. They’re hoping that all the hours and money they poured into their education will one day pay off. Turns out it doesn’t!

If you had your time again, what would you do differently?
I would have started studying Mandarin earlier. At age 1 if I could have! I’m jealous of people in Singapore who grew up with both Mandarin and English as their first languages. I’ve been learning for the past five years and I’m still just a 6 out of 10 at best.

How do you unwind?
I read a lot of non-fiction books. Somehow, it seems to me that books are the only medium that can make sense out of this world! Through books I can travel and experience worlds and eras I otherwise couldn’t. I also consider it to be a luxury to be able to step inside the minds of people like Nelson Mandela, the Dalai Lama, Jack Ma and Lee Kuan Yew for a few hours for just $20!

Favourite Asian destination for relaxation? Why?
Ubud for its fantastic range of vegan food! It’s also a great place to be close to the tropical jungle and live a simple life under the palm trees. It’s a great contrast to the concrete jungle of Singapore.

Everyone in business should read this book:
“Wealth Secrets of the 1%” by the economist Sam Wilkin. It’s an economic explanation of the stories of the greatest companies and most successful business people. It goes beyond the usual soft talk of motivation, risk-taking and resilience, and looks at hard facts and theories involving governments, laws and economic factors during the lifetimes of wealthy people – from the ancient Romans to John D. Rockefeller and Bill Gates.

Shameless plug for your business:
Sapio is a trusted community marketplace for people to list, discover, and book unique in-person learning experiences with experts in your community. Simply, a sharing economy for knowledge!
Whether it be a private mentoring session with a top investment banker, an evening class with an influential blogger, or a podcast with a successful entrepreneur, we connect hungry learners and subject matter experts on topics that get you ahead in life. Through content that is aspirational, accessible and actionable, you can access knowledge straight from leading experts and practitioners across the four categories: Business, Careers, Personal Finance and Entrepreneurship. We’re everything you wish you’d learnt in school!

How can people connect with you?
[email protected]
https://www.linkedin.com/in/nelliewartoft/
http://www.sapio.com

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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