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Success Tips for Creating a Strong Online Presence



An impactful Online Presence for any business forms the backbone of the marketing success of an organization today. Most organizations aim to create a rewarding Online Presence but many have succeeded. In majority of cases, the reason for this failure is none other than an unplanned approach towards the online marketing process.
The essence of Online Presence Management is creating and presenting a particular brand in a way that it attracts and engages the target audience. The whole process of Online Presence and marketing is inclusive of the website designing and development and also the strategies for promoting today’s prevalent marketing channels. Here’s a five step approach shared by experts in online marketing to create a prominent presence for a business online.

1.     Develop a website that is easy to maintain and manage

Website development is the first step of online marketing. The websites in earlier days were coded with html were hard to update, but today, the websites are developed oncustomized platforms where it is quite easy to manage the content via the CMS (content management system) tool. For lead generation and branding, it is undemanding to use a CMS like WordPress or Joomla as they have a variety of templates to choose from. For ecommerce or marketing websites, it is advisable to use self hosted and open source platforms like Magento, Open Cart etc as they require lesser updating and the website maintenance is hassle free. Also, choosing a domain name is of great importance when making a website. It must align with your brand and must lay the foundation of giving you a good ranking over search ranking.

2.     Create an alluring web design for your visitors

An appealing color scheme, layout and graphics form the basics of a good webpage design. A customer focused approach and a user friendly interface is also an important part of web design that must be given a primary place. For attracting and converting more customers, it is important to build a trust. One way to do it is by displaying your credibility in the form of awards, testimonials, value propositions and social proof to them through your webpage.

3.     Provide content that engages prospective customers

Providing a quality and detailed information to the audience forms the backbone of any online business. Any website with the content that gives value addition to the audience fetches greater success in comparison to the more generic and minutely detailed content one. The basic strategy for valuable content is identifying the target customers and their topics of interest and then creating the content that in a tone and style that attracts them.

4.     Visibility on search engines

In the era of internet and networking, for any online business to be successful today, it is important to feature in the search engines. Being able to gain more rankings on a search engine is always fruitful for any business. You can easily buy a higher ranking on search engines through pay per click ads and also by providing SEO friendly content.

5.     Build a good relationship with the prospects &customers on Social media

Being visible on different social media platforms is not as important as socializing with your target audience on a single platform. For a better marketing, you can devise your social media goals and can create a company fan page. After planning a crisp and beguiling content, you should regularly update the page for the latest information to catch the attention of people.

Thus, an Online Presence doesn’t just stop at the website. There’s more to it. While an alluring website is the initial step, it needs to be supplemented with a proper content strategy. Quality content helps to strengthen your SEO efforts and brings your online existence to limelight.

Callum Connects

Bryan Choo, Founder of



Bryan Choo gets excited by executing great digital campaigns for his clients.

What’s your story?
Inspired by TripAdvisor and then later Buzzfeed, I created a hyper-local portal in Singapore 4 years ago. now reaches over half the population each month and we have over 100 employees.

What excites you most about your industry?
There’s a certain thrill that goes along with content creation because results are sometimes impossible to predict. Those with strong ideation skills tend to do well and on digital media. How well your campaign did is known to everyone through the public engagements the posts get. So executing great campaigns for brands brings me a lot of satisfaction.

What’s your connection to Asia?
I was born and bred in Singapore; a very modern country that offers the best of both worlds. In Singapore, we have access to the latest in technology and very competitive prices. We can tap into skilled labour such as IT from Myanmar and design/videography from the Philippines. Should we venture into production or E-comm, we have access to extremely cheap raw materials. We’re just a 5 hour flight away from China.

Favourite city in Asia for business and why?
Singapore! Most APAC regional offices are located here, making it easier to get approval since we deal directly with the decision makers.

What’s the best piece of advice you ever received?
To think of ourselves more as a publisher and not a review website.

Who inspires you?
Oliver Emberton, Mark Manson, Charlie Houpert and Tim Urban. They are all amazing content creators.

What have you just learnt recently that blew you away?
I discovered a franchise that used an amazing way of growing content regionally through user-generated content and hashtags.

If you had your time again, what would you do differently?
To focus on content geared to social audiences from day one. The biggest mistake of most traditional players is just focusing on SEO-driven content, which does not do well on Facebook. We started off like that but we adapted quickly and that’s when our business took off.

How do you unwind?
I used to play computer games, now I exercise and get lots of satisfaction looking at my fitbit results.

Favourite Asian destination for relaxation? Why?
South Korea. I love the food and weather there.

Everyone in business should read this book:
Influence: The Psychology of Persuasion by Robert B. Cialdini

Shameless plug for your business:
Apart from TSL, we also run three other websites. which focuses on news, which focuses on food and which focuses on female-centric content.

How can people connect with you?
Drop me an email at [email protected]

Twitter handle?

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
Download free copies of his books here:

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Is International Women’s Day just another Tokenism?



Yearly on 8th March around the world, we celebrate a day for women. This year that was 2 weeks ago, before this article was published.

A Question for You:

Did we change for the better after that day? or

Did we just all go back just to Business as Usual?

And if so, why?

As a psychologist and conscious leadership coach, I work to change mindsets to do more good in the world. We all know bad habits are hard to change. Ignoring Women talent and needs is a bad habit. Calling attention to it once in a while is simply not just not enough, it also assuages leadership guilt. The guilt alone does not lead to sustainable efforts to transformation.

We all know one International Women’s Day yearly is simply not enough.

One women’s group in your company is not enough.

One women’s breakfast in the technology conference is not enough.

One Women’s March is not enough.

But it is the start.

It is the start and we need to join forces to truly take it beyond tokenism.

Join forces with leaders who read #MeToo and ask themselves what we must do today to reduce and end such harassment. Join forces with tech leaders who are aware of the power of money and resources lying in the hands of a few heightens potential bullying and unwanted sexual advances. Join forces with leaders who actively act to counter or stop abuses and want to create new workplace cultures. Join forces with Leaders who promote women on merit, but who also look to sponsor, mentor, and support more women to the senior leadership tracks.

We need a critical mass to tip Gender Parity to become the new norm. We need to dialogue and language new ways of being and leading in the world. We need daily, weekly, monthly habits to make gender parity the daily actionable. What is your daily actionable to not just gender parity, but inclusion and diversity in all aspects of our work and life? Let’s build the momentum by increasing connections across companies, countries, and communities. This article brings insight to what we can do next and communities you can support.

On March 8th, at 1880 ( , a private club which believes that conversations can inspire change and a better world , the Salon discussion was on “Undressing Feminism”. Participants spoke frankly about unwanted sexual advances and what both men and women can do to stop work and national or religious cultures where such actions are deemed normal. One husband joked about how he told his wife he was attending the event and she told him to shut up and listen carefully. We were all listening carefully and we spoke as a group with a transparency that is rarely found in conservative Asian culture and even in rather Westernized Singapore.

Who we heard from:

Matthew Spacie at Magic Bus

He spoke of his work in the non-profit and called out the terrifying statistics that should not be hidden or ignored.

This is an average Indian girl’s gender based obstacles throughout her lifetime

There are about 600 million women in India. They have the highest rate of infanticide of girls. Women are 56 times more likely to die before the age of 5 years as compared to boys.  If a girl does get to go to school; up to 53 percent drop out and only 1 percent graduate. 40 % of the women are married off as children.  If she gets to have a job, 40% are in unregulated work which means they can be bullied, paid less, and anything else without any external regulatory bodies to assist.

Aware’s Executive Director, Corinna Lim:

If the vision is – a society where there is true gender equality – where women and men are valued as individuals free to make informed and responsible choices about their lives. Then we look towards Aware, Singapore (  as a resource – for their mission is to remove all gender-based barriers so as to allow individuals in Singapore to develop their potential to the fullest and realise their personal visions and hopes.

In fact, after the #MeToo movement came out, there were 80% more calls to sexual harassment center in Singapore. And Corrina shared how one in ten women in Singapore has been physically abused by a man. Do know that AWARE’s Sexual Assault Care Centre (, the only centre that supports victims of sexual assault and harassment  can be reached at  +656779 0282.

Survivor of War, Human Trafficking, and Sexual Assault, Lurata Lyon:

Forgiveness is what is needed to heal and also to take the lessons and give ourselves strength. She shared how she was molested in Singapore by a British expat and she immediately grabbed his phone to keep him there while she called the police. Her two children were with her and thankfully a local pregnant woman came and stood by her as the man tried to force her hand to let go of his phone. She reminded the audience that this could not have been the first time this man acted in this unacceptable manner, yet how many others had let his behavior slip through our silence.

Asian Feminist Role Model, Activist, and Burlesque Artist, Sukki Singapora:

“Someone has got to be brave. If it is not you, it’ll have to be someone else. So make it you.”

Sukki braved her family’s strict culture and Singapore’s public indecency laws to fully express herself in her choice of art and profession, burlesque. She left us wondering why should sensuality be repressed? What is the world so afraid of? Her choice of expression was initially considered a crime in the public decency act of Singapore. Now she is a champion and face of freedom of expression for women in socially restrictive countries.

These conversations can evoke small changes in public consensus which will bring about swift changes in the societal consensus, that’s why we have political debates during the elections.  We are part of that dialogue, debate, and actionable steps and accountability. It’s our call to not let International Women’s Day fall on deaf ears. Let’s not just have one token discussion on one day set aside, but make such discussions a daily act.

Thanking Matthew, Corinna, Lurata, Sukki, and Marc Nicholson panel moderator and co-founder, 1880 for allowing their stories to inspire and confront us all again with the unknowing discrimination and bullying we may be supporting under our own roofs.

Like this piece?

See my article on International Women’s Day

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