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Taru Jain, Founder & CEO of FutureMarketer

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“Daddy, are babies downloaded from the internet?” This question asked by his daughter inspired Taru to start his own business.

What’s your story?

My entrepreneurial journey started with a question my daughter asked me several years ago when she was a little girl,  “Daddy, are babies downloaded from the Internet?” That innocent question got me thinking. There are so many misconceptions around technology and digital platforms and unlike children, business leaders and executives have a huge inability to get these answers in a simple, helpful and applicable way. This is holding them back. That sowed the seeds of FutureMarketer. After a successful corporate career of nearly 20 years, I wanted to give back and help these executives become more future-ready, especially regarding digital marketing and business change. I found a great partnership with Rachit and Prantik of Happy Marketer, who were doing excellent digital training for marketing practitioners. So, it made sense to come together.

What excites you most about your industry?

Every day a 20-year-old can teach me something I didn’t know yesterday. I’m a firm believer in the saying ‘go to bed smarter than when you woke up.’ To succeed in this industry, you have to live this saying everyday!

What’s your connection to Asia?

Deep. I grew up in India and spent my formative years there. I have been in Singapore for eight years. Even though I worked  in the U.S. and the UK for 10 years, my heart and cultural values are rooted in Asia. And professionally, I think it is the most important region in the world because a lot of innovation and progress is happening here. FutureMarketer Team - 1

FutureMarketer logo

Favourite city in Asia for business and why?

Singapore. I know it sounds clichéd but things just get done here! If you want a lot of adventure in doing business, try New Delhi and Beijing – you will be tested a lot and you will learn a lot!

What’s the best piece of advice you ever received?

The Wright brothers who built the first aeroplane. The professionals who built the Titanic. So always give it a go if you believe in yourself, my friend!

Who inspires you?

Many people. Stephen Covey with his book, ‘The 7 Habits of Highly Effective People.’ It is brilliant and inspiring. Richard Branson, because he has shown us how to do so many amazing things and really defies age and stereotypes. Rudy Giuliani, who cleaned up New York in a very dramatic and very firm way. Lee Kuan Yew, because he shows what can be achieved if one really focuses on something.

What have you just learnt recently that blew you away?

In today’s world, there are more mobile phones than toothbrushes. That says so much!

If you had your time again, what would you do differently?

I have absolutely loved everything I have done and genuinely believe that everything has helped me do what I am doing now. I wouldn’t change anything, except spend more time with the family.

How do you unwind?

I love exercising, playing tennis (which I play poorly but enthusiastically), playing board games with the kids and watching movies.

Favourite Asian destination for relaxation? Why?

I really like Chiang Mai. It has got the hills, Thai service and comfort, as well as great food! And Mumbai. I spent some good years there and can find myself strangely at peace in all the mad hustle and bustle.

Everyone in business should read this book:

‘The 7 Habits of Highly Effective People’. And another very powerful book is called ‘What Colour is your Parachute?’ It truly helps you understand what job or career is completely written in your DNA and no one else’s. I have used that book three times and made some seriously good career decisions.

Shameless plug for your business:

Are you looking to transform your business through digital? Lead your marketing efforts in a world increasingly shaped by digital innovation? We can help you become future-ready.

FutureMarketer is a digital marketing training and consulting firm headquartered in Singapore. We offer short and long-term digital marketing learning programmes to help business leaders and marketing practitioners become more digitally savvy.

Our digital training programmes include Digital Fundamentals, Digital Transformation, Digital ROI, Digital Strategy, Digital Business Models, Digital for CXOs, Integrated Digital Marketing, Social Media, Google Analytics, Search Advertising, Display Advertising, Video Advertising and User Experience & Design.

How can people connect with you?

You can drop me a line at [email protected] or connect with me on LinkedIn.

Twitter handle?

You can tweet me @tarujain.

This interview was part of the Callum Connect’s column found on The Asian Entrepreneur:

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Callum Laing invests and buys small businesses in a range of industries around Asia.  He has previously started, built and sold half a dozen businesses and is the founder & owner of Fitness-Buffet a company delivering employee wellness solutions in 12 countries.  He is a Director of, amongst others, Key Person of Influence.  A 40 week training program for business owners and executives.

Take the ‘Key Person of Influence’ scorecard <http://www.keypersonofinfluence.com/scorecard/>

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Get his free ‘Asia Snapshot’ report from www.callumlaing.com

Callum Connects

Agnes Yee, Legal & Compliance Recruiter of Space Executive

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Agnes Yee started Space Executive in Singapore, which is a hub for businesses in some of the world’s fastest growing economies.

What’s your story?
After graduation, I joined a design media company as a Business Development Executive, during the era when ‘reading a magazine online’ was unheard of. I believe that laid the foundation for being unfazed by rejections.

I fell into recruitment pre-GFC and rode the highs and lows in the early years. A decade later, I decided to set up my own recruitment company, partly because I could. I’m acutely aware of the face that being an Asian female in Singapore is sometimes a privilege, and that many women in the world are living a very different existence.
Thereafter, we joined Space Executive as part of a merger. I am currently the Partner of Space Executive, a recruitment company focused specialist disciplines, including Legal, Finance, Digital, Sales and Marketing and Change. We also run Space Ventures, a venture capital business, which invests in seed and pre-series A businesses.

What excites you most about your industry?
On a daily basis, we’re influencing how one spends a third of their day. It is interesting how the Internet has transformed the industry, and I’m excited to see how we can harness technology to bring us to the next phase of this business.

The VC is an extension of applying our skills and experience in reading people. We very much invest in the people as much as the idea. Being a native Singaporean, it’s been exhilarating watching Southeast Asia becoming a hotbed of ideas; and young entrepreneurs simply daring to dream.

What’s your connection to Asia?
I’m a born and bred Singaporean. I love that I speak both English and Mandarin, grew up playing with Indian friends and eating Malay food.

Favourite city in Asia for business and why?
Singapore for the low barriers of entry to set up a business, but has to be China (and Hong Kong) for their hunger and constant innovation.

What’s the best piece of advice you ever received?
青春不要留白 which translates to ‘Don’t waste your youth.’

Who inspires you?
Anyone who has gone against the grain.

What have you just learnt recently that blew you away?
It wasn’t recent but reading the article on https://waitbutwhy.com/2015/12/the-tail-end.html never fails to blow my mind how little time we have left. Charting our lives in weeks, and realising I only have enough time left to enjoy 60 Christmas turkeys, read 300 books (all if I’m lucky); and mostly, I’m left with the last 5% of the time that I spend in-person with my parents.

If you had your time again, what would you do differently?
I’m cognisant that every decision I made in life has brought me to where I am today, and I wouldn’t change one thing. But I’d really like to have had more time to travel.

How do you unwind?
Exercise and wine.

Favourite Asian destination for relaxation? Why?
Trekking any mountain in Asia. It brings us back to the most basic. To overcome elements of nature and our own mind.

Everyone in business should read this book:
Start with Why, Simon Sinek

Shameless plug for your business:
Space Executive started in Singapore, a hub for businesses in some of the world’s fastest growing economies. We assist organisations in accessing a targeted and specialised, and often times transient talent pool.

Out of Singapore, we have recruited across 14 countries; and have embarked on our global expansion plans with offices in Hong Kong and London this year, and US, Japan and Europe in the following years.

Space Ventures provides funding, management and financial guidance to young businesses with original ideas. We have invested in peer to peer lending platforms, credit scoring, social media education, and other start-ups spanning diverse industries. We are always interested in hearing more about new ideas.

How can people connect with you?
https://www.linkedin.com/in/agnesyee/

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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Chrystie Dao-Szabo, Founder of iPayMy

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Chrystie Dao-Szabo founded iPaymy for Business – a secure and easy to use
platform enabling SMEs to pay rent, salaries, invoices, and even corporate tax using the credit cards they already have in their wallet today.

What’s your story?
I’m Chrystie Dao-Szabo, and I’ve worked as an international banker for over 22 years. During that time, I travelled through Asia, Australia and Europe, and everywhere I saw how my clients struggled with managing their finances and keeping cash around.

I wanted to use my experience to help them, but I also knew the solution they needed didn’t exist yet. This pushed me to give up on my secure career, and instead look into the innovative world of FinTech for an answer.

This is how I founded iPaymy – at its launch, a platform to help consumers pay their monthly expenses using their credit cards. We’ve grown a lot since, and today, iPaymy for Business is a platform that allows business owners to use their credit cards to pay for rent, salaries, invoices and taxes, freeing up their cash for business-critical operations.

What excites you most about your industry?
What excites me most about FinTech is it’s culture of constant disruption, thanks to cool and innovative products and services coming out every day.

What’s your connection to Asia?
I was born in Vietnam, grew up in Australia and worked in Asia, Europe and Australia. Being raised by traditional Vietnamese parents meant that deep down I was still an Asian at heart, so I have a strong connection with the region.

Favourite city in Asia for business and why?
Singapore of course. It’s easy to do business, English is the main language, and the infrastructures like public transportation are great. Also, the government supports local innovation in multiple ways, like giving grants for SMEs and FinTechs.

What’s the best piece of advice you ever received?
Keep giving, and one day you will receive.

Who inspires you?
My parents. My father had a successful business in Vietnam just before the fall of Saigon in 1975. After the war, my father was sent to a re-education camp for three years, which meant my mum had to bring up two young kids – a 3-year-old, me and my 4-year old brother on her own.

In 1980, we all fled Vietnam on a boat and arrived in Sydney, Australia via refugee camps in Indonesia and Singapore. There, my parents had to start over with nothing to their names and only AUD 50 given to them by the Australian government.
They went on to build several businesses in Australia!

What have you just learnt recently that blew you away?
The number of young and smart people who have carved out successful careers by founding their own startups (or joining really cool ones). When I was starting out my career, doing any of these was not a viable option; it was either working for an accounting firm, an insurance company or a bank.

If you had your time again, what would you do differently?
If I were starting out my career now, I would choose the path of joining a startup as you get to learn so much about running a business and how to assemble a winning team.

How do you unwind?
I like travelling to a beach or a resort destination and just relaxing by the pool or beach. I also like to unwind after work with a glass of champagne or wine, and a bowl of truffle fries.

Favourite Asian destination for relaxation? Why?
Thailand. I love the people and the spicy Thai food.

Everyone in business should read this book:
The E-Myth. It’s a book series that dismantles common myths about entrepreneurship in different industries.

Shameless plug for your business:
With iPaymy for Business, SMEs can pay rent, salaries, invoices, and even corporate tax using the credit cards they already have in their wallet today. SMEs love iPaymy because it works like a credit card, but pays like cash.

iPaymy’s secure and easy to use platform reliably delivers payments to vendors while freeing up cash and providing access to interest free credit. Forget the delays and aggravations that come with traditional SME financing options. Schedule recurring payments, manage invoices, set payment reminders, and monitor payment status all from one dashboard.

It’s never been easier for SMEs to meet monthly payment obligations while keeping cash available to fuel growth, bridge receivable gaps, and make immediate investment in the supplies, services, and expertise needed to drive a growing business forward.

How can people connect with you?
You can find me on LinkedIn or contact me by email.
My LinkedIn: https://www.linkedin.com/in/chrystiedaoszabo/
My email: [email protected]

Twitter handle?
https://twitter.com/ceedeees

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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