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Entrepreneurship

Think Big, Dream Big, Believe Big

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The multi-level marketing (MLM) field grows and the companies are multiplying everywhere all over the world and because of this trend, most people are becoming MLM distributors and busy building their own realm. Network marketing is all about “People’s Business” It’s about needs, dreams and aspirations. The MLM industry is also gaining momentum and growing tremendously in terms of health and wealth.

Phyto Science Sdn Bhd is a MLM company that promotes good health through live cell therapy that was incorporated in Malaysia since August 2012. In just a short span of 18 months after its inception, Phyto Science monthly sales revenue has surged to RM40 million, making it one of the top MLM companies in Malaysia. As Phyto Science is growing bigger and bigger, it has massively expanded its trademark and famous slogan “We Are The Trend Maker” throughout Malaysia and 13 other Asian countries – Singapore, Thailand, India, Bangladesh, Philippines, Hong Kong, Macau, China, Indonesia, Laos, Cambodia, Brunei and Dubai. It was reported that Phyto Science has created 70 millionaires within two years time and have more than 750,000 members.

The founder of Phyto Science Sdn Bhd is Yang Bahagia Tan Sri Dato Sri Lai Teck Peng, a Malacca-born who has an affable personality. He has proven that patience and years of perseverance are the attributes for success. Phyto Science emphasizes strongly in building the well-being of its distributors, customers, partners and staff. Phyto Science also holds the belief and philosophy of “Your Success Is Our Success” and shares on high-priced, emotional and eye-opening grand rewards that no other networking company can possibly match or commit.

From a humble beginning, YB Tan Sri began making his own living at the age of 18. He has struggled along his youth by selling insurance policies from door to door but he never gave up hope and his beliefs, instead he continued to work harder and determined to succeed. He said, “My father used to give me a lot of motivation and confidence to achieve what I wish to achieve in life and keep striving. I desired great success and big achievements”. From there he ventured into the MLM industry where he has increased his exposure to all kinds of people and marketing strategies.

After 21 years of experience and exploration, YB Tan Sri began to have a “vision”. Seeing that the MLM business networking is feasible and enthralling, Tan Sri and his beautiful wife YB Puan Sri Datin Sri Ela had decided to create their own brand in the MLM industry and so Phyto Science Sdn Bhd was born.

Phyto Science is the biggest success and triumph for YB Tan Sri. He believed in his vision, he pursued the goals and he made his dreams come true by building his team into a networking empire. Not long after that YB Tan Sri has proudly launched the opening of their own building – Wisma Phyto Science in Bandar Baru Bangi. The stunning five star building has various facilities such as Phyto Customer Service Centre, Phyto Media, Phyto Cafeteria, Phyto Library, Phyto Playground, Phyto Gallery, Trend Maker Ballroom & Training Rooms, Surau for Male & Female and VIP car park for super cars.

Phyto Science’s mission is to empower the lives and well-being of business partners, members, customers and staff with the highest quality, scientifically proven and clinically researched products, innovative and best business opportunities. Phyto Science is a company that focuses sincerely on helping people to increase their health as well as wealth. It’s an investment of time, beliefs, patience and efforts and the result – Phyto Science business can make a difference by increasing health and wealth.

For YB Tan Sri Dato Sri Lai, the greatest impact and transformation of his life over the short period of time is simply astounding but not surprising to him because he had a clear vision for the success in MLM industry and the outcome he predicted was accurate in the networking business. Transformation is a bold promise to make but in Phyto Science they do with full confidence. YB Tan Sri foresees that Phyto Science will continue to achieve greater goals and make more inroads in this industry in the near future. Evidently Phyto Science is the right platform for everyone who is serious about health and wealth! Phyto Science is not Malaysian-focused anymore according to YB Tan Sri. He says, “We have a bigger mission with an equally enormous vision and we are convinced that Phyto Science and its famous slogan “We are the Trend Maker” will be extended to global markets internationally.”

Phyto Science is always very busy organizing corporate events throughout the year, one of the major event is “Trend Maker Recognition Day”. This year Phyto Science will be organizing the 2nd “Trend Maker Recognition Day” in Penang at the SPICE (Pisa) Indoor Stadium and targeted to attract about 10,000 audiences.

Phyto Science’s true constituency is also consuming the hopeful investors from abroad. YB Tan Sri Dato Sri Lai is planning for more projects in many years to come.

Accolades under its belt, Phyto Science Sdn Bhd was awarded “The Largest Stemcell User” in South East Asia for Year 2013, “The Largest Stemcell User” in South East Asia for Year 2014, and The 14 Asia Pacific Top Excellence Brand 2014 and 2015.

Phyto Science Sdn Bhd is a global health and wellness company stands at the forefront of product innovation and committed to helping people take control of their health, both physical and financial well-being. Phyto Science conducts 50% of its business online making purchasing of products a seamless experience. Consumers and members place their order online, and the company delivers the goods to their doorstep. Within a short period of two years, Phyto Science is now a multi-million dollar company, making it one of the top MLM companies in Malaysia with its popular stemcell product range.

Phyto Science is not only business-focused but also very community-focused. Over the past two years much donations have been given out to charities, associations, mosques, hospitals, orphanage, etc. On 12th Jun 2015, Phyto Science Sdn Bhd organized “Phyto Angel Convoy Charity” in Kuantan which was a great event for good cause. More than 100 members participated and commemorated this event which started from Bangi and all the way to Hotel Vistana Kuantan.

A visionary entrepreneur, YB Tan Sri has never compared his business plans with his competitors. Instead he stuck to his principles, chased his dreams and pursued his mission! He also advised that for building high performing teams is to believe, to be confident and to be determined. YB Tan Sri says, “Think big, dream big, believe big and the results will also be big.” This is the formula for his success today.

According to YB Tan Sri, good leadership comes from a person who prompts, stimulates and motivates people into creating their success stories. “People honour and look up to a good leader”. Everybody looks up to YB Tan Sri because of his good leadership, affections and humility – the great mentor for all Phyto infants.

YB Tan Sri, the hands-on strategist, also mentions that one should not look back and live in the past but to concentrate on present and on what the future holds. Its no wonder the MLM mogul has so much to share with us on his achievements, record- breaking results and milestones through the Internet. He believes that the Phyto Science benchmark will always stay brilliant and excellent in the networking business and the trade-mark will always remain extraordinary in the MLM industry.

Tan Sri Dato Sri Lai Teck Peng is a winner of the Asia Pacific Entrepreneurship Awards 2015 Malaysia, under the Outstanding Category. The Awards were held on 27th August 2015 at InterContinental Hotel, Kuala Lumpur, Malaysia.

Callum Connects

Malcolm Tan, Founder of Gravitas Holdings

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Malcolm Tan is an ICO/ITO and Cryptocurrency advisor. He sees this new era as similar to when the internet launched.

What’s your story?
I’m a lawyer entrepreneur who owns multiple businesses, and who is now stepping into the Initial Coin Offering/Initial Token Offering/Cryptocurrency space to be a thought leader, writer (How to ICO/ITO in Singapore – A Regulatory and Compliance Viewpoint on Initial Coin Offering and Initial Token Offering in Singapore), and advisor through Gravitas Holdings – an ICO Advisory company. We are also running our own ICO campaign called AEXON, and advising 2 other ICO’s on their projects.

What excites you most about your industry?
It is the start of a whole new paradigm, and it is like being at the start of the internet era all over again. We have a chance to influence and shape the industry over the next decade and beyond and lead the paradigm shift.

What’s your connection to Asia?
I’m Singaporean and most of my business revolves around the ASEAN region. Our new ICO advisory company specialises in Singaporean ICO’s and we are now building partnerships around the region as well. One of the core business offerings of our AEXON ICO/ITO is to open up co-working spaces around the region, with a target to open 25 outlets, and perhaps more thereafter.

Favourite city in Asia for business and why?
Singapore, since it is my hometown and most of my business contacts originate from or are located in Singapore. It is also a very open and easy place to do business.

What’s the best piece of advice you ever received?
Be careful of your clients – sometimes they can be your worst enemies. This is very true and you have to always be careful about whom you deal with. The closest people are the ones that you trust and sometimes they have other agendas or simply don’t tell you the truth or whole story and that can easily put one in a very disadvantageous position.

Who inspires you?
Leonardo Da Vinci as a polymath and genius and leader in many fields, and in today’s world, Elon Musk for being a polymath and risk taker and energetic business leader.

What have you just learnt recently that blew you away?
Early stage bitcoin investors would have made 1,000,000 times profit if they had held onto their bitcoins from the start to today – in the short space of 7 years.

If you had your time again, what would you do differently?
Seek out good partnerships and networks from day one, and use the power of the group to grow and do things together, instead of being bogged down by operations and going it alone from start.

How do you unwind?
I hardly have any time for relaxation right now. I used to have very intense hobbies, chess when I was younger, bridge, bowling, some online real time strategy games and poker. All mentally stimulating games and requiring focus – I did all these at competitive levels and participated in national and international tournaments, winning multiple trophies, medals and awards in most of these fields.

Favourite Asian destination for relaxation? Why?
Phuket – nature, resort life, beaches, good food and a vibrant crowd.

Everyone in business should read this book:
Rich Dad Poor Dad by Richard Kiyosaki

Shameless plug for your business:
Gravitas Holdings (Pte) Limited is the premier ICO Advisory company and we can do a full service for entrepreneurs, including legal and compliance, smart contracts and token creation, marketing and PR, and business advisory and white paper writing/planning.

How can people connect with you?
Write emails to [email protected], or [email protected]

Twitter handle?
@malcolmABM

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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Entrepreneurship

Women on Top in Tech – Pam Weber, Chief Marketing Officer at 99Designs

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(Women on Top in Tech is a series about Women Founders, CEOs, and Leaders in technology. It aims to amplify and bring to the fore diversity in leadership in technology.)

Pam Webber is Chief Marketing Officer at 99designs, where she heads up the global marketing team responsible for acquisition, through growth marketing and traditional marketing levers, and increasing lifetime value of customers. She is passionate about using data to derive customer insights and finding “aha moments” that impact strategic direction. Pam brings a host of first-hand startup marketing experiences as an e-commerce entrepreneur herself and as the first marketing leader for many fast-growing startups. Prior to joining 99designs, she founded weeDECOR, an e-commerce company selling custom wall decals for kids’ rooms. She also worked as an executive marketing consultant at notable startups including True&Co, an e-commerce startup specializing in women’s lingerie. Earlier in her career, Pam served in various business and marketing positions with eBay and its subsidiary, PayPal, Inc. A resident of San Francisco, Pam received her BA from the University of Pennsylvania and MBA from Harvard Business School. Pam is a notable guest speaker for Venture Beat, The Next Web, Lean Startup, and Growth Hacking Forum, as well as an industry expert regularly quoted in Inc., CIO, Business News Daily, CMSwire, Smart Hustle, DIY Marketer, and various podcast and radio shows. You can follow her on Twitter at @pamwebber_sf.

What makes you do what you do?
My dad always told me make sure you choose a job you like because you’ll be doing it for a long time. I took that advice to heart and as I explored various roles over my career, I always stopped to check whether I was happy going to work every day – or at least most days :). That has guided me to the career I have in marketing today. I’m genuinely excited to go to work every day. I get to create, to analyze, to see the impact of my work. It’s very fulfilling.

How did you rise in the industry you are in?
I had a penchant for numbers and it helped me stand out in my field. This penchant became even more powerful when the Internet and digital marketing started to explode. There was a great need for marketers whose skills could span both the creative and the analytic aspects of marketing. I capitalized on that growth by bringing unique insight to the companies I worked with, well-supported with thoughtful analysis.

Why did you take on this role/start this startup?
I’m not sure this is relevant to my situation as I had been a marketing leader in various start-ups and companies. I took on the role at 99designs because I was excited by the global reach of the brand and the opportunity the company had to own the online design space. I especially liked the team as I felt they were good at heart.

The challenge I’ve faced in my time at 99designs is how do I evolve the team quickly and nimbly to address new challenges. The work we do now, is very different than the work we did a year ago and even the year before that. There is a fine line between staying focused on the goal ahead and being able to move quickly should that goal shift.

Do you have a mentor that you look up to in your industry or did you look for one or how did that work?
There is no one I’ve sought out or worked with over my entire career as my “mentee” needs have changed so much over the years. There are many people who have helped me along the way. For example, one of my peers at eBay, who was quite experienced and skilled in marketing strategy and creative execution, taught me what was in a marketing plan and how to evaluate marketing assets. As I have risen to leadership positions over the years, I often reach out to similarly experienced colleagues for advice on how they handle situations.

How did you make a match if you and how did you end up being mentored by him?
I learned early in my career that it rarely hurts to ask for advice. So that is what I have done. Additionally, there are people that are known to be quite helpful and build a reputation for giving back to others in advisory work. Michael Dearing, of Harrison Metal and ex-eBay, is one of those people. I, as well as countless others, have asked him for advice and guidance through the years and he does his best to oblige. Finding mentorship is about intuiting who in your universe might be willing and whether you are up for asking for help.

That being said, generally, I have found, if you are eager to learn and be guided, people will respond to the outreach.

Now as a leader how do you spot, develop, keep, grow and support your talent?
I generally look for a good attitude and inherent “smarts”. A good attitude can encompass anything from being willing to take on many different types of challenges to working well amongst differing personalities and perspectives. Smarts can be seen through how well someone’s done in their “passion areas” (i.e. areas where they have a keen interest in pursuing).

I try to hire those types of people because in smaller, fast-growing companies like many of the ones I’ve worked in, it’s more often than not about hiring flexible people as things move and change fast.

Once those people are on my team, I try to keep them challenged and engaged by making sure they have varying responsibilities. If I can’t give them growth in their current job or in the current company, I encourage them to seek growth opportunities elsewhere. I’d rather have one of my stars leave for a better growth opportunity than keep them in a role where they might grow stale.

Do you consciously or unconsciously support diversity and why?
I consciously support diversity. When I am hiring, I am constantly thinking about how to balance the team with as broad a range as possible of skill sets, perspectives, etc. to ensure we can take on whatever is thrown at us, or whatever we want to go after.

What is your take on what it takes to be a great leader in your industry and as a general rule of thumb?
I’m going to assume a great leader in my industry to mean a marketing leader in a technology company. I think a great leader in this industry is not afraid to learn new tricks no matter their age – it’s the growth mindset you may have heard about. I have a friend who inspires me to do this – she purchased the Apple Watch as soon as it was available, and was one of the first people I knew to use the Nest heating/cooling system. She’s not an early adopter by most definitions, but she adopts the growth mindset. This is the mindset I, too, have sought to adopt. In my field of marketing, it most recently has meant learning about Growth Marketing and how to apply this methodology to enhance growth. Independent of your industry, I think a growth mindset serves you well.

Advice for others?
I have been at 99designs for 3.5 years. During that time we’ve invested in elevating the skills and quality of our designer community, we’ve rebranded to reflect this higher level of quality, and have improved the satisfaction of our customers. Our next phase of growth will come from better matching clients to the right designer and expanding the ability to work with a designer one-on-one. We have the best platform to find, collaborate, and pay professional designers who deliver high quality design at an affordable price, and it’s only going to get better. I’m excited to deliver on that vision.

Pam Webber
Chief Marketing Officer of 99designs
Twitter: @pamwebber_sf

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