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Top 5 Event Tech Trends of 2017

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When it comes to staging an event, technology is proving a major boon for organizers, exhibitors and attendees alike. Not only does it allow for an improved immersive experience for those attending, it also allows organisers to monitor their traffic, streamline the staging and promote activities in real time.

Here are the five top trends for events in 2017…

RFID

Just as RFID technology is revolutionising retail and manufacturing it’s also reaping major rewards for events, and usage is only set to increase in 2017. Used for ticketing, tracking and to connect people attending the event, these information-packed chips can be built into tags or wristbands.

The added bonus of RFID ticketing and attendance check-in is it’s as simple as sourcing the tags and setting up a tablet and secure kiosk at the entry to your event.

Meanwhile RFID also has the potential to provide a wealth of data, such as identifying most used admission points and real time attendance to hone future events. RFID can be further linked to social media accounts like Facebook or twitter allowing attendees to interact with RFID points at the venue and each other, and post updates to their friends.

Kiosks

From the check-in to individual exhibits tablet and iPad kiosks are a staple at any event, with On Spot Social noting the prevalence of these mobile devices lends itself to marketing capability.

“Tablets and iPads can provide a wide variety of entertaining, fun and meaningful, in-booth activities,” they state.

These can range from interactive games, immersive apps and guided augmented reality tours to simple visuals, registering contact details and product ordering.

The benefits include affordability and ease of set-up, with only software, the device and secure standsrequired to interact with clientele.

IBeacons

Meanwhile coupling kiosks and mobile devices with iBeacons has almost limitless potential to engage your audience throughout a trade show.

OnSpot Social notes: “By implementing iBeacon technology, you can do this by setting up a number of iPad kiosks where attendees can input their information. You can send push notifications to attendees’ mobile phones as they approach your booth. These notifications will post options to forward a response by email, scan a code or print on site. This will allow a direct connection to get in touch with you”.

In 2014 CeBIT Hannover began utilising beacon technology at their flagship event, using it to register attendee’s details in the careers section. When participants then approached relevant booths, they were provided with notifications of job vacancies, apprenticeships and traineeships directly on their smartphone.

Now, after the initial launch of the iBeacon at WWDC in 2013, beacons are a widely used tool at events, offering easy registration, smart networking, heat mapping of attendee movements, lead marketing and more, according to event2mobile.

Virtual reality

While beacons, tablets and RFID are being readily rolled out across events, virtual and augmented reality (AR/VR) have only just begun their infiltration of the exhibition world, according to Forbes. They note AR/VR offers exhibitors the opportunity to showcase their wares or services in an immersive way, but without the cost and inconvenience of transporting equipment.

Ted Spies of Gateway Exhibit Services told Forbes: “AR/VR will saturate the event marketing and trade show space. Rather than paying large sums of money to transport and stage a piece of equipment or a structure, forward thinking companies are already investing that budget into developing AR/VR applications and experiences that are immersive, effective, reusable and cost effective. This trend will only accelerate in the coming years.”

Live streaming

Whether your event is sold out, you’re looking to generate further interest or you’re an exhibitor hoping to showcase your expertise and authority to an audience that’s not in attendance, live streaming is another tool on the rise for events, and it’s only set to increase with last year’s launch of Facebook Live.

Web Analytics World explains live streaming has numerous benefits for event organisers and exhibitors alike.

These include:

  • Creating a wider audience
  • Giving your event urgency
  • Promoting online interaction
  • Opening up possible new streams of revenue
  • Having your event stand out from the crowd.

Meanwhile livestream.com states: “67% of live video viewers are more likely to buy a ticket to a concert or event after watching a live video of that event or a similar one”.

The final word

No longer are tradeshows and events just about opening your doors, offering information and allowing the attendees access to individual booths. Increasingly clientele seek an immersive, interlinked experience where technology furnishes them with the tools to pick and choose what they want to see, find it readily and even source it externally online.

That makes cutting edge technology a must for any organiser, in the knowledge it could make or break your event and even take it beyond the confines of your location and to the wider world.

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About the Author

This article was written by Rebecca Kennedy, a new contributor on The Asian Entrepreneur. Please provide us feedback at [email protected]

Entrepreneurship

Women on Top in Tech – Espree Devora, Creator, Podcast Producer, and Host at WeAreLATech.com

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(Women on Top in Tech is a series about Women Founders, CEOs, and Leaders in technology. It aims to amplify and bring to the fore diversity in leadership in technology.)

Espree Devora is known as “the Girl who Gets it Done”. She created WeAreLATech.com, a hub for entrepreneurs to connect to resources in the Silicon Beach community, which hosts the 1st podcast focused on LA Startups. She is also a podcast Producer and Host of the show, Women in Tech Podcast. The purpose of the show is for every listener to walk away feeling ‘If She Can Do It So Can I’. She calls it “actionable empowerment”. In 2017, Espree was listed by Inc Magazine as top 30 Women in Tech to follow.

What makes you do what you do?
Being an entrepreneur is in my blood. Some days are epic highs. Others are incredibly uncomfortably low. It’s not an easy day to day life, but living with a sense of purpose is an extraordinary gift.

How did you rise in the industry you are in?
Being myself. Pushing through my fears to be positively vulnerable. To live as though I am always mentoring even though I may not know who’s paying attention.

Why did you take on this role/start this startup especially since this is perhaps a stretch or challenge for you (or viewed as one since you are not the usual leadership demographics)?
I’ve always loved media production. It’s a creative art form that can have long lasting positive effects on the audience who absorbs the content I create.

Do you have a mentor that you look up to in your industries or did you look for one or how did that work? How did you make a match if you and how did you end up being mentored by him/her?
I do now have a mentor I look up to to be my most powerful self. We met at a conference and we speak regularly to work past my self-limiting beliefs and to build an abundant life, both spiritually and professionally. My mentor’s name is Debra Hockemeyer.

Now as a leader how do you spot, develop, keep, grow and support your talent?
I seek out integrity and a moral compass code. I want empowering solution mind teammates who value our company culture.

Do you consciously or unconsciously support diversity and why?
Yes, because we’re human.

What is your take on what it takes to be a great leader in your industry and as a general rule of thumb?
Lead with vulnerability, let your audience share in the progression of your journey.

Advice for others?
Your “intuition is your oracle”. Walk your own path, don’t try to be someone else. They had their journey so it’s time for you to create your own journey now.

People crave connectivity, not celebrity. So rather than trying to look big, instead focus on creating immense positive impact in each person’s life (be it customer or partner or friend)

My Mom always says every “No” is one step closer to a “Yes”.

We want to continue to build connective technology, produce meaningful media and create unique offline experiences in the startup space to move people from online digital relationships to high quality offline relationships.


If you’d like to get in touch with Espree Devora, please feel free to reach out to her on LinkedIn: https://www.linkedin.com/in/espree/

To learn more about WeAreLATech.com , please click here.

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Callum Connects

Darvin Kurniawan, Founder & CEO of REIDAO

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Darvin Kurniawan is impressed by blockchain technology. He believes it will change the way we live in the not so distant future. His business, Crowdvilla.io is using blockchain technology to change how society owns assets.

What’s your story?
I was trained in computer science and I went on to appreciate the many facets of business. I delved into multiple industries, which equipped me with the many skills to become a ‘jack of all trades.’ This allowed me to see things from various points of view and to identify opportunities and potential risks.
I heard about bitcoin for the first time in 2011. It was very difficult for me to understand back then. I revived my interest in blockchain technology near the launch of the second most popular blockchain, ethereum and I have been involved ever since.

What excites you most about your industry?
Blockchain has a real chance to change how we live as a society. This is not just as a business or start-up, but a way of life.

What’s your connection to Asia?
My grandfather came from China to Indonesia. I was born in Jakarta, Indonesia. I moved to Singapore for university and have stayed here since then.

Favourite city in Asia for business and why?
Singapore, for its efficiency, and very clear rules and regulations. Not to mention the relatively competitive tax rate.

What’s the best piece of advice you ever received?
“Just try it out.” So simple, yet many fail to appreciate the fact that surveys and questionnaires sometimes just don’t work.

Who inspires you?
Nassim Nicholas Taleb, a writer. He inspires me because of his ability to see things the way they are. He articulates points that I knew existed, but I couldn’t explain. That’s what makes me drawn to his writing.
Basuki Tjahaja Purnama (Ahok), a politician. He is able to say what’s right, no matter what!

What have you just learnt recently that blew you away?
A blockchain AI project by SingularityNET. It’s going to change how we live if it goes mainstream.

If you had your time again, what would you do differently?
I would have been more persistent in my endeavours. I learnt the hard way. In many cases, what was needed was time.

How do you unwind?
I frequently take a long stroll.

Favourite Asian destination for relaxation? Why?
Lombok, Indonesia. It’s not as crowded as Bali, with similar, if not better beaches. It’s perfect for a quiet time and a short getaway.

Everyone in business should read this book:
Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb

Shameless plug for your business:
It’s more than just a business. It’s a movement. Crowdvilla.io is changing how society owns assets. Through blockchain technology and the ability to create digital assets, we can create digital assets that mimic and govern a real estate utilization model.
Imagine if there was a hotel chain where the buildings or assets were owned indirectly by the community, and the hotel’s mandate was to make itself available for the community to use. Removing all the middlemen, we can immediately give better value to the community.

How can people connect with you?
[email protected]

Twitter handle?
@darvink

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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