Analysing consumer behaviours through photos posted on social media networks. This young entrepreneur helps brands have a deeper understanding of their brands.

What’s your story?
Born and raised in Hong Kong, started programming at the age of 12.  Trained as an engineer, but instead pursued a career in investment banking after graduation.  After more than a decade in investment banking, I decided to leave the industry and start my company.

What excites you most about your industry?
It is new and innovative and moving at a very fast pace.

What’s your connection to Asia?
Born and raised in Hong Kong, lived in Singapore, now living in Japan
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Favourite city in Asia for business and why?
Both Hong Kong and Singapore – low tax rate, relative low barrier to do business

What’s the best piece of advice you ever received?
Never lose your passion

Who inspires you?
Steve Jobs

What have you just learnt recently that blew you away?
CEO – Travis Kalanick @ FailCon
https://www.youtube.com/watch?v=2QrX5jsiico

If you had your time again, what would you do differently?
I would have spent more time learning to speak more foreign languages when I was young.

How do you unwind?
Reading books

Favourite Asian destination for relaxation? Why?
Bali – great beaches, excellent seafood, reasonable prices.

Everyone in business should read this book:
Sun Tzu, The Art of War

Shameless plug for your business:
We analyse photos to identify customer insights that will blow your mind.  We analyse genuine consumer behaviour at the place and the time when the consumption took place.

How can people connect with you?
Thru email: info@brand-pit.com

Twitter handle?
brandpit_en

This interview was part of the Callum Connect’s column found on The Asian Entrepreneur:

CallumConnectsCallum Laing invests and buys small businesses in a range of industries around Asia.  He has previously started, built and sold half a dozen businesses and is the founder & owner of Fitness-Buffet a company delivering employee wellness solutions in 12 countries.  He is a Director of, amongst others, Key Person of Influence.  A 40 week training program for business owners and executives.

Take the ‘Key Person of Influence’ scorecard <http://www.keypersonofinfluence.com/scorecard/>

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Get his free ‘Asia Snapshot’ report from www.callumlaing.com

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Callum Laing
Callum Laing has started, built, bought and sold half a dozen businesses in a range of industries across two continents. He is a partner in the Private Equity firm Unity-Group. Co-founder and non-exec director of The Marketing Group PLC and is CEO of Key Person of Influence (Asia). He is author of 'Progressive Partnerships'.

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