Author: Pacharee Pantoomano-Pfirsch

Pacharee Pantoomano-Pfirsch is a Marketing Consultant at Brand Now, a boutique marketing and PR agency. When she's not busy trying on new names for herself, she enjoys brainstorming with the team to create brand names for clients.

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In2016, Microsoft introduced to Twitter an artificially intelligent chatbot named Tay. By interacting with users, Tay learned new vocabulary. Unfortunately, the bot was quickly targeted by trolls, who taught it to spout racist and sexist commentary. After 16 hours, Microsoft withdrew the chabot. Tay was not an isolated incident, says Raji Srinivasan, professor of marketing at Texas McCombs. […]
A lengthy article in The Wall Street Journal, China creates its own digital currency, a first for major economy, outlines the likely impact of Beijing’s initiative and the strategic possibilities it offers in terms of avoiding US blockades of its companies, how this will boost its role in international transactions, while allowing it to monitor its […]
A few days ago, thanks to my algorithmic recommendations — not from the sources I usually read, but selected on the basis of subject matter of interest to me — I came across an article about a 57-year-old American who after being released following a 37-year jail term, was asked about his impressions of something as commonplace as a smartphone, or the […]

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I highly recommend reading the McKinsey Global Institute’s new report, “Reskilling China: Transforming The World’s Largest Workforce Into Lifelong Learners”, which focuses on the country’s biggest employment challenge, re-training its workforce and the adoption of practices such as lifelong learning to address the growing digital transformation of its productive fabric. How to transform the country […]

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