Carrie Yu’s China marketing expertise has been successfully shared with many entrepreneurs through her regular training programs.

What’s your story? 
I am a China marketing expert, profit strategist and global speaker, a top 10 Wechat influencer and the founder of Yu Ignite Ltd, a HK consultancy company specializing in Chinese social media marketing strategy.  Yu Ignite provides one-stop marketing solutions and services including training and consultation on how to break into the Chinese market with a population of 1.4 billion. 

I am skilled in helping businesses grow rapidly. I helped one company get out of debt (around US $640,000) and create a record revenue of US$ 6.5 million+ in one year. Many business owners have experienced a tripling in sales volume within 3 months of consultation with me, even businesses which had struggled for years. 

What excites you most about your industry? 
To help businesses grow and strategically empower individuals to generate more income by training, consultation and coaching programmes.

What is your connection to Asia? 
I have regular training sessions for 200+ entrepreneurs around the world. Therefore I have connections across Dubai, Philippines, Pakistan, India, Hong Kong, Singapore, Japan, China, etc.

Favourite city in Asia for business and why? 
Hong Kong 

– Ranked #1 the world’s most economically-free jurisdiction 
(By Fraser Institute’s Economic Freedom of the World Report 2020) 

– Ranked #2 the world’s free economy for 25 years 
(by the US-based Heritage Foundation), its excellent infrastructure, pro-business policies and strategic location make it the preferred destination for businesses large and small, and the best gateway to opportunities in mainland China and the rest of Asia.

– 34% of the startup founders in Hong Kong are from overseas 
(InvestHK’s 2019 Startup Survey) 

– 5 universities in Hong Kong ranked among top 100 universities 
(By QS World University Rankings 2020)

What’s the best piece of advice you ever received? 
You’re the average of the five people you spend the most time with. 

Spend your time wisely. 

Who inspires you? 
Everyone around me

What have you just learnt recently that blew you away? 
A successful entrepreneur hit US$1m in the network marketing industry when he was 24 years old.

If you had your time again, what would you do differently? 
Learn more languages such as Hebrew and Korean.

How do you unwind? 
A bath with candles and essential oil.

Yu Ignite Ltd

Favourite Asian destination for relaxation? Why? 
Bali. Stunning nature views.

Everyone in business should read this book: 
Think and Grow Rich by Napoleon Hill.

Shameless plug for your business: 
I have consulted and trained 200+ entrepreneurs around the world, my expertise is in how to utilize and generate income online. I have regular training sessions with an alumni of least 4 successful entrepreneurs who have hit USD 1million+ to 4 million+. 

As an on demand consultant, I also consult and provide solutions for effectively helping businesses break into the China market of 1.4 billion. Testimonials are shown on my LinkedIn profile.

How can people connect with you? 


Social Media Links? 



To hear how entrepreneurs around the world overcome their challenges, search your favourite podcast platform for ‘CallumConnects‘ to hear a 5-minute daily breakdown.

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built, and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder and CEO of MBH Corporation PLC. He is the author of three best-selling books ‘Progressive Partnerships’, ‘Agglomerate’, and ‘Entrepreneurial Investing’.

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