Features

The Accountant of The Future

The stereotype of the solitary accountant walled up in a cubicle and poring over spreadsheets for eight hours a day was always a little dubious. But industry expert Nichole Jordan, BBA ’95,...

Using Moral Imagination To Fight The Coronavirus

We’ve seen both the best — and worst — of people during the coronavirus pandemic. Outpourings of support and assistance for our neighbors and communities appear side-by-side with news stories of people...

Business Strategy To Overcome Unexpected Crisis: Branching

The business world didn’t see it coming. When the new coronavirus began spreading in the early months of 2020, it put kinks in multinational production chains — first in China and then...

Can You Get Rich From YouTube or TikTok?

Chinese social network TikTok, currently popular with millions of young people around the world, looks set to follow in the footsteps of its predecessors at least in terms of video content creation and...

The Coronavirus Business Outlook By Industry

A microscopic bug has halted life around the world as we know it, and we are once again forced to contend with the fact that at any time, despite all our advancements...

Tesla Rises Above The Ruins Of The Car Industry

Everybody has an opinion about Tesla TSLA. A few months ago, I remember some of my students’ outrage on a senior management course I teach at IE Business School when I told them I believed...

How to Master Enterprise Sales

Sales is hard... and there are plenty of exciting software startups out there who consistently fail to cut through the noise. Inexperienced sales teams lose out to larger, more mature vendors with...

Rethinking Cities After The Coronavirus

As more and more cities around the world lift or are about to lift lockdown, Milan, which has very high pollution levels, has announced an ambitious plan to reduce car use in its center by reallocating...

Business Experts Weigh In On Coronavirus

Global concerns around COVID-19 (coronavirus) continue to mount, with consequences for health care, business, and society as a whole. The family of viruses can cause the common cold or more severe diseases...

12 PR Strategies For The Coronavirus Crisis

Many businesses will perish due to the financial impact of the coronavirus pandemic. This is very sad and there’s no two ways about it. However, no matter how bad things are for...