Strategy

How To Think Like Elon Musk

First principles thinking, which is sometimes called reasoning from first principles, is one of the most effective strategies you can employ for breaking down complicated problems and generating original solutions. It also...

We Don’t Need More Coders In Entrepreneurship

People in the tech world love to say that everybody should learn to code — and there are a lot of good reasons to pick up the trade: earn a higher salary,...

The Future Of Entrepreneurship After The Pandemic

The coronavirus pandemic raging across the world has taken a huge toll on global lives and economies. Already it is being seen as the most consequential global crisis since the Second World...

The Pandemic’s Impact On The Sport Sponsorship Industry

The impact of the coronavirus pandemic on the sport sponsorship industry will have multiple consequences and, although these days most analyses focus on assessing the loss of income, it will also be necessary to take into...

TikTok: Beneath Its Fun, A Sinister Purpose?

Three years since TikTok was launched, the video-sharing social network grown rapidly to accumulate more than two billion downloads, one of the most popular apps of the moment, beating even Instagram or YouTube in consumption time in the...

New Times Call For New Energies

With the stock market capitalization of the five-biggest US oil companies slashed by half since the beginning of the year, the future is increasingly clear: although stopping oil production overnight would bring the world...

Covid 19 And The Collapse Of Oil

The recent collapse in oil prices in the global market was caused by a combination of supply and demand issues as well as uncertainty about the future, and has resulted in a...

Business Design Lessons from Oreo

You know excellent design when you see it and when you touch it. The solidity and simplicity of those early iPhones flipped our understanding of what a mobile phone was meant to be. When...

To Feel Happier Now: Spend On Doing Rather Than Having

Thinking about a beach vacation both before and after will probably make you happier than mulling over a material purchase like a new watch. Experiences advance happiness more than possessions, both in...

Commercial Persuasion And How Its Affecting Your Brain

Protect your brain from commercial persuasion. Free yourself of reacting emotionally to what the media is putting in front of you. Rewind to the 1960s and the golden age...