Strategy

Rethinking Cities After The Coronavirus

As more and more cities around the world lift or are about to lift lockdown, Milan, which has very high pollution levels, has announced an ambitious plan to reduce car use in its center by reallocating...

Business Experts Weigh In On Coronavirus

Global concerns around COVID-19 (coronavirus) continue to mount, with consequences for health care, business, and society as a whole. The family of viruses can cause the common cold or more severe diseases...

12 PR Strategies For The Coronavirus Crisis

Many businesses will perish due to the financial impact of the coronavirus pandemic. This is very sad and there’s no two ways about it. However, no matter how bad things are for...

3 Contrarian Strategies For Better Remote Work

Many organisations have difficulties with getting remote work to work. The typical strategy is to focus on technical solutions. However, there are better ways to make remote work — work.

Nobody Will Use Cash After Coronavirus

Depending on your line of work, thinking about the road map out of the lockdown phase of the pandemic and what our lives will be like as long as we live with...

Microsoft’s Powerful Opportunity During The Coronavirus

After Amazon, which has become an essential part of lockdown life, Microsoft has emerged as one of the major beneficiaries of the coronavirus pandemic. With millions of workers around the...

How To Categories Influencers In Social Media

How do you categorise influencers in social media? A standardised terminology is now emerging. But is it any good? Quick Links Brand collaborations: Not all influencers are equal creatorsCategorise influencers...

Why Knowing Your Brand Is More Important Than Knowing Your Audience

Is your brand trying hard to tell people what they want to hear? Or are you speaking the truth as it resonates with your brand’s core reason for being?Quick Links

After the Coronavirus…

It may seem difficult to imagine now, but the coronavirus lockdown will end. One day, when the numbers tell us it’s safe, we will leave our masks at home and return to...

3 Ways for Investors to Respond to the Coronavirus

Impact investors have a critical opportunity to help their portfolio companies navigate the coronavirus pandemic. Here are three concrete steps you can take to support and safeguard the impact of your portfolio...