Connect with us


Darren Chan, Founder of TheSugarBook



So what’s the real story behind Darren Chan, the founder of Asia’s first sugar daddy dating site? Definitely much more than meets the eyes, Darren graduated with a Masters of Business Administration (MBA) from RMIT University, Melbourne, Australia. During his time there, he collaborated with fellow peers and was exposed to the F&B, music and entertainment industries.

Upon his return to Malaysia, Darren was keen on exploring different business opportunities. In 2014, he partnered with an associate to form Endeavor Capitals, which most notably funded Malaysia’s Live Entertainment Booking Platform, Gigfairy. Gigfairy is the community marketplace for users to book live entertainment and musical acts.

Within 8 months, Gigfairy was acquired by Tune Studios of Tune Group Sdn Bhd for an undisclosed amount together with Brickfields Asia College (BAC) Founder and Managing Director Mr. Raja Singham, joining in the later stages as investor.

Shortly afterwards, Darren embarked on Endeavor Standard which developed TheSugarBook. Seeking to provide the freedom and security for like-minded people to meet and form mutually beneficial relationships, Darren’s goal is to connect people by giving them the power to be honest and transparent based on their unique wants and needs.

In your own words what is TheSugarBook?

TheSugarBook is a niche social networking platform for people to connect, meet and build mutually beneficial relationships.

How did you come up with the idea of TheSugarBook?

A couple of years ago, I read a study stating that 40% of individuals chose ‘financials’ as one of the top criteria when selecting for a partner.

I then did some research and found a study by a team of health, social and behavioural scientists from UCLA, Chapman University, Rutgers University and Indiana University of over 27,600 heterosexuals which had a summarised conclusion that men favor beauty while women prioritize finances when it comes to the importance of differences in long-term partners.

That got me thinking and with the rise of online dating, I decided to build a platform for like-minded consenting adults to connect, meet and build mutually beneficial relationships that are upfront, honest and transparent. That was how TheSugarBook came to be.

Could you walk us through the process of starting up TheSugarBook?

Our very first hire was a brilliant web developer who had faith in the platform from day 1. Then came a UI/UX developer followed by another developer.

We began with building and fine tuning the website at before we moved on to developing the app.

In the meantime, we started curating the marketing and communications team.

Did you encounter any particular difficulties during startup?

The only difficulty I recall was hiring. For starters, people thought we were crazy. Some thought we were too ambitious and wanted a regular job that is more stable instead.

Hiring was near impossible with the small amount of budget we had. It was with sheer determination and dedication that we overcame it.

How have you been developing TheSugarBook since startup?

For these first 2 years, our focus will always be on product development and growth.

What kind of feedback did you get for TheSugarBook so far?

We’ve got a mixed bag of feedback so far and we do appreciate every single one of them.

With every business, there will always be naysayers on a side and cheerleaders on the other but we’ve been thankful that we do receive a lot of support from peers in the industry and also, our loved ones.

Do you face a lot of competition in this industry? 

TheSugarBook is a global company but our focus is more on Asia. That said, we have not encountered any competitors with the same concept as us in South East Asia so far. We are the 1st Sugar Daddy Dating platform in Asia.

However, we do look towards our western competitors as a mean to push us

to improve even more. The strategy is to always be improving and be proactive and able to adapt.

If we focus too much on our competitors, that will in return hinder us. We’d rather analyze certain case studies and learn from them.

What can you tell us about the industry?

The dating industry is a lucrative business. As of year 2017, the global market size in Asia alone was over USD$1.5billion with a potential growth of over 36% in the next 4 years.

Our plan is to expand to Thailand, Indonesia and the global economic superpower that is China.

How do you plan to stay relevant in this industry?

The future of online dating will probably lead to a more niche market, exploring in different sub-cultures rather than a general dating platform. Also, that we will be integrating digital and onground with events and parties in 2018.

Were there anything that disappointed you initially?

I’ve always been a positive person and can honestly say that there hasn’t been any significant incident that would affect me negatively. In every situation, one must be able to see the solution or an opportunity rather than be beaten down.

What do you think about being an entrepreneur in Asia?

I studied in Melbourne, Australia and lived there for many years. When I was there, I had the opportunity to be exposed to different industries; such as hospitality and entertainment and I do not find there to be any momentous difference between being harder or easier. There are cultural and bureaucracy difference but nothing that cannot be handled with the right team on your side.

There is a huge opportunity to grow in Asia as the tech industry here still has a wide margin for development.

What is your opinion on Asian entrepreneurship vs Western entrepreneurship?

I wouldn’t be able to comparatively separate the 2; I think that entrepreneurship in itself takes a lot of guts; the ability to recognize an

opportunity and the courage to seize the moment. Also, being able to improvise, adapt and overcome.

What is your definition of success?

To be able to create value and grow TheSugarBook to a wider market.

Why did you decide to become an entrepreneur?

I saw an opportunity and I took it.

In your opinion, what are the keys to entrepreneurial success?

To never stop learning and having the patience to grow a business from its seed to fruition.

Any parting words of wisdom for entrepreneurs out there from your personal experience?

Whatever you do, do with your all, be dedicated. Wherever you go, go as a leader. Have the courage to lead. If you serve, serve with passion.

“Two roads diverged in a wood, and I – I took the one less traveled by, And that has made all the difference,” – Robert Frost.



Is International Women’s Day just another Tokenism?



Yearly on 8th March around the world, we celebrate a day for women. This year that was 2 weeks ago, before this article was published.

A Question for You:

Did we change for the better after that day? or

Did we just all go back just to Business as Usual?

And if so, why?

As a psychologist and conscious leadership coach, I work to change mindsets to do more good in the world. We all know bad habits are hard to change. Ignoring Women talent and needs is a bad habit. Calling attention to it once in a while is simply not just not enough, it also assuages leadership guilt. The guilt alone does not lead to sustainable efforts to transformation.

We all know one International Women’s Day yearly is simply not enough.

One women’s group in your company is not enough.

One women’s breakfast in the technology conference is not enough.

One Women’s March is not enough.

But it is the start.

It’s the start. We need to join forces.

Join forces with leaders who read #MeToo and ask themselves what we must do today to reduce and end such harassment. Tech Leaders who are aware of the power of money and resources lying in the hands of a few heightens potential bullying and unwanted sexual advances. Leaders who actively act to counter or stop abuses and want to create new workplace cultures. Leaders who promote women on merit, but who also look to sponsor, mentor, and support more women to the senior leadership tracks.

We need a critical mass to tip Gender Parity to become the new norm. We need to dialogue and language new ways of being and leading in the world. We need daily, weekly, monthly habits to make gender parity the daily actionable. What is your daily actionable to not just gender parity, but inclusion and diversity in all aspects of our work and life? Let’s build the momentum by increasing connections across companies, countries, and communities. This article brings insight to what we can do next and communities you can support.

On March 8th, at 1880 , a private club where one of the focuses in women’s leadership, the Salon discussion was on “Undressing Feminism”. Participants spoke frankly about unwanted sexual advances and what both men and women can do to stop work and national or religious cultures where such actions are deemed normal. One husband joked about how he told his wife he was attending the event and she told him to shut up and listen carefully. We were all listening carefully and we spoke as a group with a transparency that is rarely found in conservative Asian culture and even in rather Westernized Singapore.

Who we heard from:

Matthew Spacie at Magic Bus

He spoke of his work in the non-profit and called out the terrifying statistics that should not be hidden or ignored.

This is an average Indian girl’s gender based obstacles throughout her lifetime

There are about 600 million women in India. They have the highest rate of infanticide of girls. Women are 56 times more likely to die before the age of 5 years as compared to boys.  If a girl does get to go to school; up to 53 percent drop out and only 1 percent graduate. 40 % of the women are married off as children.  If she gets to have a job, 40% are in unregulated work which means they can be bullied, paid less, and anything else without any external regulatory bodies to assist.

Aware’s Executive Director, Corinna Lim:

If the vision is – a society where there is true gender equality – where women and men are valued as individuals free to make informed and responsible choices about their lives. Then we look towards Aware, Singapore  as a resource – for their mission is to remove all gender-based barriers so as to allow individuals in Singapore to develop their potential to the fullest and realise their personal visions and hopes.

In fact, after the #MeToo movement came out, there were 80% more calls to sexual harassment center in Singapore. And Corrina shared how one in ten women in Singapore has been physically abused by a man. Do know that AWARE’s Sexual Assault Care Centre, the only centre that supports victims of sexual assault and harassment  can be reached at  6779 0282.

Survivor of War, Human Trafficking, and Sexual Assault, Lurata Lyon:

Forgiveness is what is needed to heal and also to take the lessons and give ourselves strength. She shared how she was molested in Singapore by a British expat and she immediately grabbed his phone to keep him there while she called the police. Her two children were with her and thankfully a local pregnant woman came and stood by her as the man tried to force her hand to let go of his phone. She reminded the audience that this could not have been the first time this man acted in this unacceptable manner, yet how many others had let his behavior slip through our silence.

Asian Feminist Role Model, Activist, and Burlesque Artist, Sukki Singapora:

“Someone has got to be brave. If it is not you, it’ll have to be someone else. So make it you.”

Sukki braved her family’s strict culture and Singapore’s public indecency laws to fully express herself in her choice of art and profession, burlesque. She left us wondering why should sensuality be repressed? What is the world so afraid of? Her choice of expression was initially considered a crime in the public decency act of Singapore. Now she is a champion and face of freedom of expression for women in socially restrictive countries.

These conversations can evoke small changes in public consensus which will bring about swift changes in the societal consensus, that’s why we have political debates during the elections.  We are part of that dialogue, debate, and actionable steps and accountability. It’s our call to not let International Women’s Day fall on deaf ears. Let’s not just have one token discussion on one day set aside, but make such discussions a daily act.

Thanking Matthew, Corinna, Lurata, Sukki, and Marc Nicholson panel moderator and co-founder, 1880 for allowing their stories to inspire and confront us all again with the unknowing discrimination and bullying we may be supporting under our own roofs.

Like this piece?

See my article on International Women’s Day

Continue Reading


Women on Top in Tech – Vidya Vellala, Founder and CEO of Faasthelp



(Women on Top in Tech is a series about Women Founders, CEOs, and Leaders in technology. It aims to amplify and bring to the fore diversity in leadership in technology.)

Vidya Vellala is the Founder and CEO of Faasthelp, a 24/7 (round the clock) customer support on any business application through Artificial intelligence powered products. It analyzes what the customer is asking using natural language processing, machine learning and processes that to give the accurate responses to the customers instantly. Vidya is an Entrepreneur with a passion for innovation and latest technologies, having 17 years of Technology Experience. She won the India’s Best Startup CTO by Dell EMC.

What makes you do what you do?
I believe technology can solve any problem. Innovations in technology can improve the quality of life and the quality of work people does.
I am grown with a mindset which says self-sympathy is the enemy of self and hard work consistently without expecting a result will open bigger pathways. What I am doing is the combination of all.
Being an entrepreneur is an eternal learning which I love and I enjoy playing with technology and challenges that is the reason why I am doing what I am doing today.

How did you rise in the industry you are in?
Updating myself with the latest technologies is a must. Having said that, that alone is not sufficient. Always thinking positively, fighting against the fears, perseverance, and working hard helps.
I am lucky to have a big support from my family. My sisters who are also into technology field, make my life more beautiful and meaningful, to share not only the personal but also technical matters with them.

Why did you take on this role/start this startup especially since this is perhaps a stretch or challenge for you (or viewed as one since you are not the usual leadership demographics)?
With the bigger goal of supporting the future generations, this is the beginning. It had to start somewhere. In the very long journey this is the first step that I took.
My current startup is Faasthelp. We build artificial intelligence products.

Do you have a mentor that you look up to in your industries or did you look for one or how did that work?How did you make a match if you did, and how did you end up being mentored by him?
There have been many mentors at all stages of my startup. A startup eco system has brought me too many friends and mentors who have been very helpful at every stage of my startup and I am thankful to all of them.
My primary mentors in my life are my parents. The spirit of entrepreneurship was ignited when I was a kid and my mother was managing her small industry. The strong value system, sense of service, and responsibility towards the society is instilled in me by my dad. The strong urge to do something by myself was driven by my parents. They are the role models and driving factors.

Now as a leader how do you spot, develop, keep, grow and support your talent?
I take personal interest in grooming and nurturing talent. I have established processes that identify the potential talent and to groom. I play to the best of their strengths and encourage them to take risks. My business needs also drive me to develop new skills and grow them. I value emotional intelligence and so is the strength of my team.

Do you consciously or subconsciously support diversity and why?
I consciously and subconsciously support diversity, this again I can say got from my parents, my dad always wanted all women to be empowered and my mother had more women in her work force.
I have mentored women entrepreneurs, especially in their technical initiatives as I come with a vast technical expertise. I have extended my entrepreneurial connections to other women entrepreneurs. Our organization has more women representation.

What is your take on what it takes to be a great leader in your industry and as a general rule of thumb?
To be a great leader, you have to be a good leader, for that you must be a good human being, driven by high values, honesty, and ethics with great empathy for the people around.
Motivating the team, being a good listener with persistent hard work is a general thumb rule. Now there might be several ways to implement these and depending on the industry the implementation might differ but the ground principles remain same.
Entrepreneurship is continuous learning and I encourage others to do the same. Aim high and work towards the set goals is a way to go. I believe mindset to do service is also a way to become a good leader.

Advice for others?
Always be positive and create a positive impact on everyone. Have your values defined and do not compromise on them at any cost. Each small step taken towards the big thing is important, value them and go ahead, you will succeed surely. Success is something which we define our self and it can be achieved from any field and anywhere, on the way keep helping others.
The present focus is to develop the startup which I have taken up and my next idea is to continue to innovate and create technology products which will improvise human life.

If you’d like to get in touch with Vidya Vellala, please feel free to reach out to her on LinkedIn:

To learn more about Faasthelp, please click here.

Continue Reading