This dynamic CEO of Technology Revolution On-Net Sdn Bhd (Tron) is undeterred by competition amongst giants in the technology arena. In fact he relishes the challenge and sees it as an opportunity to engage in technology- related businesses. His mind does not cease to amaze those who work closely with him.
Born and raised in Kuantan, to parents from Fujian, China, even at a very young age, Dato’ Sri Dr Eric Yap’s thirst and passion for lifelong learning helped set him on a path as a serial entrepreneur which led him to various industries, including insurance, property, construction, travel, security and telecommunications. He attributed the success to his mother who had set high expectations for him from his early days. After passing all his exams in the country, he continued his higher education in the United Kingdom.
In June 2014 he was bestowed an Honorary Doctor of Philosophy Degree in Business Administration by an American University for outstanding achievement in his business career and contributions to society.
In 2012 he was conferred the title DIMP (which carried the title Dato) and in 2013, the SSAP (which carried the title Dato’ Sri) both by His Royal Highness the Sultan of Pahang. It was in October 2015 that he was awarded the First Diamond Entrepreneurship by the Sultan of Pahang on the occasion of His Royal Highness’ 85th birthday.
On 10 March 2016, Tron was awarded the SME’s Corporate Award Best Brand in ICT by the Brand Laureate SME’s Best Brands Award 2015-2016 and Dato’ Sri Dr Eric Yap was awarded the SME’s Brand Leadership Award. He attributed his leadership style to the many articles he read from books and management articles, singling out Jack Ma as the person he most admire and who inspired him most.
Dato’ Sri Dr Eric Yap started his career at MAA Bhd as a life insurance agent and quickly rose to up the ranks to Agency Supervisor and subsequently Agency Manager. That earned him the much coveted Million Dollar Round Table membership where only the industry’s top 1% is recognized. From Insurance he went on to Property Trading and established two companies dealing in investment and property holdings in Malaysia and Hong Kong. It was inevitable for him to diversify his business to furniture and home furnishing as well as an interior design firm having managed property trading since he was in the property line. Later he went on to set up a travel and tour agency, a security company and recently Tron.
“I don’t believe in doing things halfway as it is a waste of my time, money and efforts. I always push harder telling myself that I’m nearer to my goals and success is just within my grasp.” Holding on to this principle, he transformed Tron into a lean and mean team with just 46 people when he took over the company. The revamp, including successful partnerships with different partners, set Tron on the right path and it is looking good today.
Rather than jumping into the price war game, Dato’ Sri Dr Eric Yap believes in leading with innovations and providing more value added rewards to Tron subscribers. Tron is the first Telco to offer unconditional 365 days validity without extra charges to subscribers so long as they reload on a monthly basis. Besides that, Tron subscribers will also receive Tron Points for every purchase and these points can be used to redeem reload coupons and other offers from Tron and partners. Hence Tron’s tagline ‘It’s Good to Share’ is to consistently provide economical and value added services such as incentives and promotional plans to Tron subscribers. Tron was also the first in the country to launch a 4G Global SIM that allows ultra-fast browsing and downloading. Tron is constantly looking into introducing new products to the public. “We are also expanding our network to South East Asian countries like Thailand (already started operations), Indonesia and the Philippines.”
Dato’ Sri Dr Eric Yap’s stand on ‘leadership by example’ proves he is a leader to be reckoned with when he made the first RM500,000 sales for Tron after he took over the reins. In his books, nothing is impossible “if you set your mind on it.” He had to make some pretty tough decisions and set goals and objectives for all his employees to accomplish. He even had to sacrifice his own personal time and learn as much as possible about the MVNO industry which was totally new to him then. A firm believer in providing opportunities to all his employees to grow and shine, he looks to loyalty, dedication and teamwork. His tenacity paid off when the route he took was not the usual MVNO way and that made some of the competitors sit up and take notice. In fact he even promoted his personal assistant to the position of Assistant Vice President of the company.
Corporate Social Responsibility is a term that is dear to Dato’ Sri Dr Eric Yap and he has a soft spot for the less fortunate, especially orphans and the elderly. He takes pride in being able to give back to society and what better way than to engage the entire company on CSR activities where 10% of the proceeds from sales of reloads will be contributed to selected charitable organizations on a monthly basis. Tron is the first in this region to embark on such a CSR initiative. The first project kicked off in January this year with festive gathering for the less fortunate both young and old.
Crime prevention is another topic close to his heart. He wants to educate the young and old alike on crime prevention and security. As part of this initiative, Tron has sponsored CCTVs to Sekolah Kebangsaan Batu Lima in Kepala Batas Penang in the beginning of 2016 and sponsored festive dinners for ‘warga emas” and orphans. Tron also launched and introduced a GPS tracking device that will enable parents or guardians to keep an eye on their children and the elderly. The device allows parents or guardians to check their children’s whereabouts and whether they are in a safe surrounding. For the elderly, the device allows SOS calls during emergencies.
On a personal note, Dato’ Sri Dr Eric Yap believes that everyone has to shape his or her own destiny. “When writing the story of your life, don’t let anyone else hold the pen” and “that means you are in control of your own life and the directions you take.”