Eva Law invests in businesses and people who share something she believes in and understands well.

What’s your story?
I serve affluent families, corporations and investors in Asia. I am well connected with entrepreneurs, wealth creators and the next generation who dream big. I offer my clients solutions which are contingent to their requirements.

Apart from supporting clients with their investment, I am passionate about helping clients with things like family governance, family business growth, management and succession. Since recently establishing the Life-Quest Fellowship, I now support good causes and help them to build a dynamic economy, harmonious society and a ‘greener’ world.

I am available for talks, I welcome co-investment in any form and I am always happy to meet bright people with good ideas.

What is your involvement with Investment?
With regard to my own investment, I together with my vehicles are actively investing in technology, impact investing projects and young companies.
My daily life requires me to work closely with the buy-side parties. They are the wealth owners, the successors and the co-investors. In this role, I need to fully understand their unique requirements. I manage and facilitate the potential formation, execution, disposal and ongoing management of the investment activities either operating in-house or run by mandated external managers.

How did that come about?
I started investing in technology when the tech-bubble burst. For impact investing, I was inspired by people with vision and good hearts and that was when I engaged in the family offices network. My investment in young companies started 2 years ago when I started supporting programs relating to the incubation and acceleration of start-up companies which exhibited the potential to be successful. Being a family office specialist, it is my natural role to offer tangible support to clients to assist in arranging their investments, club deals and asset disposals.

What are some of the key things you have learnt about Investing?

  • Be patient with long-term investing
  • Buy and invest only in businesses or projects you understand
  • Make informed decisions – do due diligence and checking
  • Take diversification seriously
  • Know when to sell and when to buy
  • Maintain liquidity at a reasonable volume

What mistakes do you see less experienced investors making?
Many investors confuse historical returns with future expectations, the investment advice they receive about long term probabilities and average returns may have little or no relevance to the actual results they get.

I have seen on many occasions, investors fail to match investment styles with their own personal goals. There’s no single right answer to investment strategy that will result in financial success for everyone. Investors have to find the path that will adhere to their unique expectations, limitations, skills, resources, goals, values, and risk tolerances for achieving financial success.

Following those ‘gurus’ who have made their millions doing the “blah, blah, blah” strategy doesn’t mean it’s the right strategy for all investors. Investors are advised to be vibrant and be able to make decisions contingent on their own conditions.

What mistakes do you see Entrepreneurs making?
Not being adaptable. Companies don’t fail because of changes to the environment. They fail because their leaders are either unwilling or incapable of dealing with change. Indeed, companies don’t change. People do. It means that to stay competitive in today’s environment warrants not only the skill and will to adapt to change but also the foresight to anticipate it.

Excessive optimism. Failure to consider the downside risks will bring the business to a halt quickly. Often an enterprise or start-up expects to have its product on the market in the near future and have sales growing at aggressive rates with unrealistic margins. Sooner or later, the company will experience cash flow disaster, and most entrepreneurial businesses have no plan whatsoever for such variances. They fail not because the idea was necessarily bad but more than anything because their forecasting was poor and the capital dries up.

What’s the best piece of advice you ever received?
I receive advice from the people who surround me – my family, the church, the community. I have shared some of the advice i have received which resonates with me:

  • Don’t give up on what you want most, for what you want now. It’s about sticking to your priorities.
  • You cannot control the external world, but you can control your reaction to it. By focusing on what I can do, I can stay positive.
  • Only pack what you can carry yourself. I realize excessive pressure is no good and it won’t help your end goal.

What advice would you give to those seeking funding?
First, fundraisers should have clear expectations and well contemplated strategies. Second, qualifying the target investors/funders early so they focus their scarce resources on people likely to support them. At last, research the potential investors/funders and build a relationship with them over time. People buy from people they like, trust, respect and believe in.

Other tip: Make the pitch simple. Nobody will buy what they don’t understand. It’s very important to take the complexity of the company and industry and develop a “narrative” that helps investors and funders better understand the context. It’s basically story telling.

Who inspires you?
The people I am surrounded by.

What have you just learnt recently that blew you away?
Do what you love and create the environment that’s right for you. That is why I built the Associations, the Fellowship and my own business. I love doing what I want to do and I can help the world along the way.

What business book do you recommend the most?
I recently read Jonathan Taplin’s book, Move Fast and Break Things. It examines the “monopoly platforms” built by Facebook, Google, Amazon and others. It also discussed technology’s impact on society.

Shameless plug for your business/organisation:
Association of Family Offices in Asia (AFO) is a professional society in Asia which distinctively gathers single, multiple and virtual family offices as well as industry societies in the region. AFO offers a range of consultancy services and organized activities to facilitate collaboration and co-investment among the prestige circle.

Asia Co-Investors Club (ACIC) is a group of private investors who organize partnerships. The relevant group in ACIC establishes new ventures, buys or sells securities and real assets based on a majority vote of the members. Club meetings are voluntary, thought provoking and educational. Each member may actively participate in investment decisions.

How can people connect with you?
Connect me via LinkedIn or write to me at [email protected] or reach out to my assistant at [email protected]

Social Media profiles?
https://www.linkedin.com/in/evalaw/

This article is part of the World Business Angel Forum media partnership with AsianEntrepreneur.org

If you would like more information about WBAF, please contact Callum Laing WBAF High Commissioner for Singapore. [email protected]