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Genecia Alluora, Founder of Soul Rich Woman

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An inspiring beauty with brains, a challenging life and a banding together of women, has led Genecia Alluora on her entrepreneurial journey.

What’s your story?
My story is one that is not unfamiliar to the norm. My family was not financially well-off. At the age of 16, I was supporting my family financially, putting myself and my brother through school, teaching yoga, aerobics and line dancing to make money. I went into the beauty pageant industry. I achieved success in that field but I knew the fame would not keep me financially afloat forever. I went into different businesses, failed. With a failed partnership, I ended up with a six-figure debt. My life turned around with my mentor James Wee coaching me to pursue a business that leverages tech. I became a partner in a cafe retail chain with presence in 3 countries and also birthed Soul Rich Woman – a platform with an online academy, and offline network where women can tap into. This network serves to empower women in health, wealth and happiness.

What excites you most about your industry?
I know what women are capable of. I know how much potential is hidden under all the what-ifs, insecurities and procrastinations that rule their lives. What excites me the most is when a person says “Yes” to thriving towards a better lifestyle and she is actually striving towards that goal and is not letting anything stop her. It’s a beautiful sight to see when someone morphs into the powerhouse she’s meant to be.

What’s your connection to Asia?
Women are powerhouses in Asia. My businesses tap into this vast potential in different parts of Asia like Malaysia, Singapore, Hong Kong, Indonesia and Myanmar. We help thousands of women in Asia start their own business, become powerhouse entrepreneurs and achieve the dream life they’re meant to live.

Favourite city in Asia for business and why?
Singapore.

What’s the best piece of advice you ever received?
My mum taught me life skills and life thoughts. She told me the sky’s the limit. Nothing can stop you if you only look beyond your circumstances.
Also, my mentor, James Wee, told me when I was starting “You and you alone can make a difference in your life. You are your own woman.”
Both are incredibly true and have inspired me to form a community where women are empowered by their own capabilities. Thus, the birth of Soul Rich Woman

Who inspires you?
My greatest inspiration in life is my mother. Life was hard for us. She always told me to never give up and to always keep learning. She’s a strong woman and I look up to her strength and perseverance. I also believe every woman is capable of such strength, will and determination to change their lives for the good.

What have you just learnt recently that blew you away?
Women are stepping up to serve in Soul Rich Woman. We’ve recently completed 1000 episodes of live streaming sharing content on business, mindset and marketing! https://www.facebook.com/geneciaalluora/videos/1389852954396984/

I believe that success isn’t about the glorious wins, it’s the behind the scenes work that you do with others that matter. It’s about helping others keep their focus on their goals and stay motivated enough to do their best to realize their potential. Basically, my vision is to lay the groundwork for other women’s success and then to take a step back to let them shine as well. And it’s happening!

If you had your time again, what would you do differently?
I am who I am today because of the lessons learnt and the journey walked. I am able to coach, empower and encourage women with my experiences inspiring them that even those who are from a hard past are capable of huge success and live a life of security.

How do you unwind?
I enjoy relaxing by brisk walking along the beach. Or just a walk in my neighbourhood.

Favourite Asian destination for relaxation? Why?
I don’t have a particular favorite because my businesses require me to travel to different countries. So, whenever I have business trips overseas, I try my best to squeeze in a day or two of relaxation whichever country I’m in.

Everyone in business should read this book:
Blue Ocean Strategy by W. Chan Kim. I read it, applied it and would strongly recommend it to anyone who’s starting a business.

Shameless plug for your business:
Do you agree?
Alone we are strong, Together we are unstoppable.
One woman can make a difference, Together we can rock the world.
If you are a woman who’s ready to be your own boss but don’t know where to start, the Soul Rich Woman team is here to back you up. We’ll teach you what you need to know to start your business, market it and make your name stick. All you have to do is say “Yes”, be willing to drive toward your dream and believe you will achieve it. Visit www.soulrichwoman.com. We have an online academy where all global members have learnt about business, mindset and marketing.

How can people connect with you?
I’m very much connected in the social media world. If you want to get in contact with me, you can connect with me through the following channels:
Facebook: Soul Rich Woman
Instagram: @soulrichwomanasia
LinkedIn: https://www.linkedin.com/in/genecia/
Youtube Channel: soulrichwoman

Twitter handle?
@soulrichwoman

This interview was part of the Callum Connect’s column found on The Asian Entrepreneur:

CallumConnectsCallum Laing invests and buys small businesses in a range of industries around Asia. He has previously started, built and sold half a dozen businesses and is the founder & owner of Fitness-Buffet a company delivering employee wellness solutions in 12 countries. He is a Director of, amongst others, Key Person of Influence. A 40 week training program for business owners and executives.

Take the ‘Key Person of Influence’ scorecard <http://www.keypersonofinfluence.com/scorecard/>

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Get his free ‘Asia Snapshot’ report from www.callumlaing.com

Callum Connects

Malcolm Tan, Founder of Gravitas Holdings

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Malcolm Tan is an ICO/ITO and Cryptocurrency advisor. He sees this new era as similar to when the internet launched.

What’s your story?
I’m a lawyer entrepreneur who owns multiple businesses, and who is now stepping into the Initial Coin Offering/Initial Token Offering/Cryptocurrency space to be a thought leader, writer (How to ICO/ITO in Singapore – A Regulatory and Compliance Viewpoint on Initial Coin Offering and Initial Token Offering in Singapore), and advisor through Gravitas Holdings – an ICO Advisory company. We are also running our own ICO campaign called AEXON, and advising 2 other ICO’s on their projects.

What excites you most about your industry?
It is the start of a whole new paradigm, and it is like being at the start of the internet era all over again. We have a chance to influence and shape the industry over the next decade and beyond and lead the paradigm shift.

What’s your connection to Asia?
I’m Singaporean and most of my business revolves around the ASEAN region. Our new ICO advisory company specialises in Singaporean ICO’s and we are now building partnerships around the region as well. One of the core business offerings of our AEXON ICO/ITO is to open up co-working spaces around the region, with a target to open 25 outlets, and perhaps more thereafter.

Favourite city in Asia for business and why?
Singapore, since it is my hometown and most of my business contacts originate from or are located in Singapore. It is also a very open and easy place to do business.

What’s the best piece of advice you ever received?
Be careful of your clients – sometimes they can be your worst enemies. This is very true and you have to always be careful about whom you deal with. The closest people are the ones that you trust and sometimes they have other agendas or simply don’t tell you the truth or whole story and that can easily put one in a very disadvantageous position.

Who inspires you?
Leonardo Da Vinci as a polymath and genius and leader in many fields, and in today’s world, Elon Musk for being a polymath and risk taker and energetic business leader.

What have you just learnt recently that blew you away?
Early stage bitcoin investors would have made 1,000,000 times profit if they had held onto their bitcoins from the start to today – in the short space of 7 years.

If you had your time again, what would you do differently?
Seek out good partnerships and networks from day one, and use the power of the group to grow and do things together, instead of being bogged down by operations and going it alone from start.

How do you unwind?
I hardly have any time for relaxation right now. I used to have very intense hobbies, chess when I was younger, bridge, bowling, some online real time strategy games and poker. All mentally stimulating games and requiring focus – I did all these at competitive levels and participated in national and international tournaments, winning multiple trophies, medals and awards in most of these fields.

Favourite Asian destination for relaxation? Why?
Phuket – nature, resort life, beaches, good food and a vibrant crowd.

Everyone in business should read this book:
Rich Dad Poor Dad by Richard Kiyosaki

Shameless plug for your business:
Gravitas Holdings (Pte) Limited is the premier ICO Advisory company and we can do a full service for entrepreneurs, including legal and compliance, smart contracts and token creation, marketing and PR, and business advisory and white paper writing/planning.

How can people connect with you?
Write emails to [email protected], or [email protected]

Twitter handle?
@malcolmABM

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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Callum Connects

William Chin, Founder of Mummy’s Market

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William Chin set up Mummy’s Market. Mummy’s Market is the uncontested platform connecting parents and retailers in Singapore.

What’s your story?
After National Service, I enjoyed a rousing start to my corporate career with successful stints at events and conventions companies such as IQPC, Hannover Fairs Australia and Lighthouse Independent Media in management roles, building my experience in conventions, trade fairs and events.

However, I hit a particularly bad streak of unemployment after that, facing difficulty finding jobs because according to recruiters, I was overqualified, yet too young. In fact, at one point I was struggling so badly with my family loans that I was sharing bowls of ramen with my girlfriend for our meals, to save costs.

My financial pressures eventually culminated in my forced venture into entrepreneurship where I had to strike out my own path with a brief stint in Expomal. However, this turned out to be my next break that fuelled my current success. It was there I built up Smartkids (another wildly successful baby and child fair) before it was bought out by a bigger company. Inspired by SmartKids, I started Mummy’s Market and eventually Baby’s Market, outperforming established names in the business to take its current place as market leader.

What excites you most about your industry?
Mummy’s Market is the industry leader in baby, kids, maternity and household with 80% market share and our clients – coupled with branding, advertising and exhibiting on Mummy’s Market platforms, we are seeing a 30-60% company growth year on year despite the downturn in the economy. With attendance of over 100k consumers per fair and serving 70-80% of pregnant mums, our actual business is in data, data collection and processing from consumer fairs.

I am excited about how big data analytics from Mummy’s Market can be applied at every stage of the retail process such as data segmentation – for retailers now when mums are giving birth to sending relevant content over. This will transform and innovate the industry of baby fairs and Mummy’s Market, with the huge amount of data we process from our fairs yearly, is the forerunner in this disruption. With this, we have transformed the DNA of how digital business has always been done. Global online marketplaces are burning cash quickly to achieve big data analytics, but not us.

Another testament to Mummy’s Market’s popularity is that huge marketplaces have been trying to pass off as Mummy’s Market. It shows that we are heading in the right direction and the most exciting part is, we are only at 10% of where we want to be – a platform where $1 billion gross market value products are transacted annually around Asia in a niche market.

What’s your connection to Asia?
I was born and bred in Singapore, and intend to stay in Singapore to build the Mummy’s Market brand.

Favourite city in Asia for business and why?
Singapore – if one can strategically become a leader in a small market like Singapore, its grounds to show that one’s business has an opportunity to grow further in larger countries.

What’s the best piece of advice you ever received?
“It is easy to become number 1 because the others can just copy and tweak to overtake you.
It is more difficult to STAY number 1, because you have no one to copy. You have to innovate.”

Who inspires you?
Steve Jobs – he transformed the digital age. Without the invention of smartphones, mobile computing and mobile advertising would never have grown. He changed the way businesses and consumers communicate. Without the introduction of iPhones, mobile applications would have never existed the way we are using them today.

What have you just learnt recently that blew you away?
You no longer have to lick stamps to make it sticky.

If you had your time again, what would you do differently?
Nothing. I love my life and my family. And I love the platform Mummy’s Market has created to help businesses grow.

How do you unwind?
I play with my little 1 year old baby girl.

Favourite Asian destination for relaxation? Why?
Taiwan – cool weather with beautiful mountains and lake scenery.

Everyone in business should read this book:
7 Habits of Highly Effective People – Stephen Covey

Shameless plug for your business:
Mummy’s Market has established its reputation as not just Singapore’s but Southeast Asia’s largest baby fair:

  • Nearly S$100 million gross merchandise volume transacted on Mummy’s Market platforms annually
  • 800,000 visitors at its fairs yearly
  • 80% of all of Singapore’s baby product distributors in one convention
  • 15-20% year on year increase in sales volume at every baby fair since its inception

Apart from market dominance, Mummy’s Market also has the largest database of parents and the number 1 platform for MNCs and SMEs to reach out to this audience. From exhibitions, magazines, seminars to digital campaigns and roadshows. Mummy’s Market is the uncontested platform connecting parents and retailers in Singapore.

How can people connect with you?
[email protected]
https://www.linkedin.com/in/william-chin-23910a9/

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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