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Genecia Alluora, Founder of Soul Rich Woman

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An inspiring mother, a challenging life and a banding together of women, has led Genecia Alluora on her entrepreneurial journey.

What’s your story?
My story is one that is not unfamiliar to the norm. My family was not financially well-off. At the age of 16, I was supporting my family financially, putting myself and my brother through school, teaching yoga, aerobics and line dancing to make money. I went into the beauty pageant industry. I achieved success in that field but I knew the fame would not keep me financially afloat forever. I went into different businesses, failed. With a failed partnership, I ended up with a six-figure debt. My life turned around with my mentor James Wee coaching me to pursue a business that leverages tech. I became a partner in a cafe retail chain with presence in 3 countries and also birthed Soul Rich Woman – a platform with an online academy, and offline network where women can tap into. This network serves to empower women in health, wealth and happiness.

What excites you most about your industry?
I know what women are capable of. I know how much potential is hidden under all the what-ifs, insecurities and procrastinations that rule their lives. What excites me the most is when a person says “Yes” to thriving towards a better lifestyle and she is actually striving towards that goal and is not letting anything stop her. It’s a beautiful sight to see when someone morphs into the powerhouse she’s meant to be.

What’s your connection to Asia?
Women are powerhouses in Asia. My businesses tap into this vast potential in different parts of Asia like Malaysia, Singapore, Hong Kong, Indonesia and Myanmar. We help thousands of women in Asia start their own business, become powerhouse entrepreneurs and achieve the dream life they’re meant to live.

Favourite city in Asia for business and why?
Singapore.

What’s the best piece of advice you ever received?
My mum taught me life skills and life thoughts. She told me the sky’s the limit. Nothing can stop you if you only look beyond your circumstances.
Also, my mentor, James Wee, told me when I was starting “You and you alone can make a difference in your life. You are your own woman.”
Both are incredibly true and have inspired me to form a community where women are empowered by their own capabilities. Thus, the birth of Soul Rich Woman

Who inspires you?
My greatest inspiration in life is my mother. Life was hard for us. She always told me to never give up and to always keep learning. She’s a strong woman and I look up to her strength and perseverance. I also believe every woman is capable of such strength, will and determination to change their lives for the good.

What have you just learnt recently that blew you away?
Women are stepping up to serve in Soul Rich Woman. We’ve recently completed 1000 episodes of live streaming sharing content on business, mindset and marketing! https://www.facebook.com/geneciaalluora/videos/1389852954396984/

I believe that success isn’t about the glorious wins, it’s the behind the scenes work that you do with others that matter. It’s about helping others keep their focus on their goals and stay motivated enough to do their best to realize their potential. Basically, my vision is to lay the groundwork for other women’s success and then to take a step back to let them shine as well. And it’s happening!

If you had your time again, what would you do differently?
I am who I am today because of the lessons learnt and the journey walked. I am able to coach, empower and encourage women with my experiences inspiring them that even those who are from a hard past are capable of huge success and live a life of security.

How do you unwind?
I enjoy relaxing by brisk walking along the beach. Or just a walk in my neighbourhood.

Favourite Asian destination for relaxation? Why?
I don’t have a particular favorite because my businesses require me to travel to different countries. So, whenever I have business trips overseas, I try my best to squeeze in a day or two of relaxation whichever country I’m in.

Everyone in business should read this book:
Blue Ocean Strategy by W. Chan Kim. I read it, applied it and would strongly recommend it to anyone who’s starting a business.

Shameless plug for your business:
Do you agree?
Alone we are strong, Together we are unstoppable.
One woman can make a difference, Together we can rock the world.
If you are a woman who’s ready to be your own boss but don’t know where to start, the Soul Rich Woman team is here to back you up. We’ll teach you what you need to know to start your business, market it and make your name stick. All you have to do is say “Yes”, be willing to drive toward your dream and believe you will achieve it. Visit www.soulrichwoman.com. We have an online academy where all global members have learnt about business, mindset and marketing.

How can people connect with you?
I’m very much connected in the social media world. If you want to get in contact with me, you can connect with me through the following channels:
Facebook: Soul Rich Woman
Instagram: @soulrichwomanasia
LinkedIn: https://www.linkedin.com/in/genecia/
Youtube Channel: soulrichwoman

Twitter handle?
@soulrichwoman

This interview was part of the Callum Connect’s column found on The Asian Entrepreneur:

CallumConnectsCallum Laing invests and buys small businesses in a range of industries around Asia. He has previously started, built and sold half a dozen businesses and is the founder & owner of Fitness-Buffet a company delivering employee wellness solutions in 12 countries. He is a Director of, amongst others, Key Person of Influence. A 40 week training program for business owners and executives.

Take the ‘Key Person of Influence’ scorecard <http://www.keypersonofinfluence.com/scorecard/>

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Get his free ‘Asia Snapshot’ report from www.callumlaing.com

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Callum Connects

Jasmine Tan, Director of Stone Amperor

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Jasmine saves her clients time and effort when doing kitchen fit outs with her biz Stone Amperor.

What’s your story?
I started working in the industry in 2003. I was in a marble and granite supplier company for 5 years. Even though I left the company, I still had customers calling me for my services. I referred them back to my previous company but they refused to because they loved the fast response service that I offered. I realised that customers do look at prices, however most of them prefer quality over quantity. Thus I have decided to establish a sole proprietor company also known as 78 Degrees which later rebranded as Stone Amperor in 2014.

What excites you most about your industry?
The kitchen countertop industry is a very confusing market. There are many brands, materials and prices to choose from. What excites me the most is my ability to help clients choose the best materials and brands within their budgets, whilst saving them time and effort.

What’s your connection to Asia?
I have been in Asia all my life and I love Asia. No matter where you go there is no place like home.


Favourite city in Asia for business and why?
I love Singapore. This is because Singapore has always been a stable country and it is great for doing business. However as it is a small country, it can be really competitive. I believe that if just do your best and give your best to your customers, you can overcome this.

What’s the best piece of advice you ever received?
“Take actions. Learn and improve continuously. An idea without action is just a dream.” This was really good advice that I received from my partner.

Who inspires you?
A very down to earth billionaire from Malaysia, Robert Kuok

What have you just learnt recently that blew you away?
Property is the foundation of every business.

If you had your time again, what would you do differently?
Own instead of renting property for my business.

How do you unwind?
I enjoy going shopping, watching movies and hanging out with friends. I am quite a simple being.

Favourite Asian destination for relaxation? Why?
I love going to Taiwan as I love the culture there. Everyone is so polite and the weather is great.

Everyone in business should read this book:
Sun Tzu, Art of war

Shameless plug for your business:
Perfect top, Perfect price, Perfect life from Stone Amperor

How can people connect with you?
Email me at [email protected]

Twitter handle?
@StoneAmperor

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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Dextre Teh, Founder of Rebirth Academy

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Dextre Teh is a consultant and marketing guru, helping F&B businesses to tighten their operations and grow their businesses.

What’s your story?
I help frustrated F&B business owners stuck in day to day operation transform from a glorified operator into a real business owner. I’m a 27 year old Singaporean second generation restaurant owner and a F&B business consultant. Entering the industry at 13 years old, I have always been obsessed with operations and systemisation. At the age of 25, I joined the insurance industry and earned a six figure yearly income. However, I left the high pay behind because it was not my passion and returned to the F&B industry. Now I help other F&B companies to tighten operations and grow their businesses with my consulting and marketing services.

What excites you most about your industry?
The food. I’m a big lover of food and even have a YouTube show on food in development. But that aside, it is really about impacting people through food. Creating moments and memories for people, be it a dating couple or families or friends. Providing that refuge from the daily grind of life. So in educating my consulting clients and training their staff to provide a better experience for their customers, I aim to shift the industry in the direction of creating memories instead of just selling food.

What’s your connection to Asia?
I was born and bred in Singapore. I love the culture, the food and travelling in Asia.

Favourite city in Asia for business and why?
Singapore hands down. The environment here is built for businesses to thrive. The government is pro business and the infrastructure is built around supporting business growth. Not to mention the numerous amount of grants available in helping people start and even grow business. If I’m not mistaken, the Singaporean government is the only government in the world that offers grants to home grown businesses for overseas expansion.

What’s the best piece of advice you ever received?
Learning to do things you do not intend to master is a BIG mistake in business. Focus on what you are good at and pay others to do the rest.

Many business owners including myself are so overwhelmed by the 10,000 things that they feel they need to do everyday. We try to do everything ourselves because we think it saves us money. The only thing that, that does for us is overload our schedules and give us mediocre results. Instead we should focus on what we do best and bring in support for the rest.

Who inspires you?
Christopher M Duncan.

At 29, Chris has built multiple 7 figure businesses. He opened me to the possibility of building a business on the thing that I loved and gave me a blueprint of how to do it. He also showed me that being young doesn’t mean you cannot do great things.

Imran Mohammad and Fazil Musa
They are my mentors and inspire me every single day to pursue my dreams, to focus on celebrating life and enjoying the process of getting to where I want to be.

What have you just learnt recently that blew you away?
Time is always more expensive than money. Money, you can earn over and over again but time, once you spend it, will never come back.

If you had your time again, what would you do differently?
I am a firm believer that your experiences shape who you are. I am grateful for every single moment of my life be it the highs or the lows, the successes and the failures because all these experiences have led me to become the person I am and brought me to the place that I’m at so I will probably do things the same way as everything was perfect in its time.

How do you unwind?
Chilling out in a live music bar with a drink in hand, listening to my favourite live band, 53A. Other than that I’m big on retail therapy, buying cool and geeky stuff.

Favourite Asian destination for relaxation? Why?
Bangkok. It feels like a home away from home where the cost of living is relatively low, the food is good and the people are friendly.

Everyone in business should read this book:
Everything you know about business is wrong by Alastair Dryburgh. It is a book that challenges commonly accepted business “truths” and inspires you to go against the grain, think different, take risks and stand your ground in the face of the challenges that will come your way as a business owner.

Shameless plug for your business:
I’m the creator of the world’s first Chilli Crab Challenge. It gained viral celebrity earlier this year with 3 major newspaper features and more than a dozen blog and online publications featuring it in the span of two weeks. In the span of the two weeks, the campaign reached well over a million people in exposure without a single cent spent in ads.

Now I help F&B companies to tighten operations, increase profits and grow their businesses with my consulting and marketing services. Chilli Crab Challenge (https://www.chillicrab.com/nationalday)

How can people connect with you?
You can connect with me on Facebook (www.facebook.com/djtehkh) or visit www.rebirthacademy.sg for more information or book a 10 minute call with me @ www.tinyurl.com/dexclar

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started, built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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