Connect with us

Media

Why Investing In India Is A Good Idea!

Published

on

In the last 14 years 1.6 billion USD have been invested in enterprises in India’s social sector. But that’s a meagre number compared to the 10.7 billion USD invested in enterprises (in all sectors) in 2013 alone. And of the money invested in the social sector, only 5% is from within India!

Wouldn’t it be good if India investment more in Indian social enterprises, i.e., enterprises that could dramatically elevate standards of living for a vast majority of the population? Wouldn’t there be benefits apart from money itself? Here are answers from one venture capital firm, Intellecap, which is encouraging Indians to open up their purses for Indian social startups through a dedicated fund called I3N (Intellecap Impact Investment Network).

For the sake of this video, I’d like to define ‘Social Enterprises’ as for-profit businesses aiming to solve a problem associated with people at the bottom of the pyramid in a sustainable manner – one that elevates their standard of living and includes them in the country’s growth.

This video was filmed at Sankalp Summit in Mumbai, India. Sankalp is an Intellecap initiative.

 

Entrepreneurship

Do Aesthetics Matter?

Published

on

Asa product designer, sometimes I question how important beauty is when it comes to software.

Look at this list of some of the most popular websites on the Internet:

  • Craigslist
  • Reddit
  • Hacker News
  • Wikipedia
  • Drudge Report

These sites have little to no aesthetic appeal, but collectively they are visited by tens of millions people every day.

So I ask myself…

Are we just showing off our design skills to other designers? Does the average consumer notice? Do aesthetics have a direct impact on revenue?

These are questions worth answering.

“No, Aesthetics Don’t Matter!”

Some would point to the above examples (and more) to make the case that beauty is irrelevant. They’d say visual design is mostly un-measurable mushy marketing.

After all, software is a tool. We use it to accomplish tasks like communicating, writing, checking off a to-do, or socializing with a friend.

Giving the user the ability to perform a unique task is far more important than making it look good.

We jump on Wikipedia because it’s easy to get free encyclopedic information. We pull up Craigslist because we want to buy or sell something locally without having to pay for it. We visit Reddit for its distinctive take.

It doesn’t matter that these sites are ugly because they’re the best tools for their specific job.

In fact, part of the popularity of these sites has become their ugliness. It’s as if the user base is saying, “We just laugh at how ugly Reddit/Drudge Report/Hacker News is because we get quite a lot of utility from it, and that’s what matters most.”

You can’t build a valueless product, throw some eye-appeal on it, and expect it to last.

The ever-stunning rain poncho. Source

Take a rain poncho. This is an incredibly ugly piece of clothing. But millions of them are sold every year because they’re really good at their job — keeping you dry.

“Yes, Aesthetics Do Matter!”

Others say beauty is critically important.

stripe.com

For companies trying to build or sustain a brand, visual design matters because it’s part of the package. People recognize Stripe, for example, in part because of their stand-out aesthetics. Paul Rand said:

“Design is the silent ambassador of your brand.”

Something beautiful is also pleasing to use. And pleased customers keep coming back. It’s a piece (however small) of user experience.

When something is beautiful, you can feel that there was some thought put into its creation. That makes it feel professional and gives it an air of having been built on purpose — a feeling that whoever created this thought about you, the user, as they made it. When the opposite is true, it feels like someone just hacked it together.

Those sites mentioned above — Craigslist, Reddit, etc. — those are the exception. They’re popular in spite of being ugly because they were first to market and have an entrenched user base. For those of us building something new, there’s no reason to purposefully forgo aesthetics.

Think back a decade ago to when the very first iPhone came out. The usability and utility were there in abundance, to be sure. But people were also astounded by how beautiful it was. No other phone looked like that. Many people were (and still are) willing to pay an astronomical price for it, in large part because of that beauty.

My Takeaways

Which side are you on?

I don’t think it’s black and white. It’s a matter of priorities.

“Form follows function.” Function certainly comes first, but that doesn’t mean form is nonexistent.

To me, the priority goes like this:

  1. Utility. Does your software help the consumer perform a unique task in a distinctive way? If it doesn’t, the heart of your software is missing and it will eventually die. Who wants a tool that doesn’t help you accomplish something?
  2. Usability. Do you get out of their way so they can execute that task easily and intuitively? Is it reliable, speedy, organized?
  3. Aesthetics. Is it attractive in a way that contributes to utility and usability?

By all means, add beauty. Beauty is wonderful. But utility and usability come first because that’s why people are there in the first place. Build around the purpose, then add aesthetics on top of that.

Your user will thank you for it.

________________________________________________

About the Author

This article was produced by Jordan Bowman of HackerNoon. see more.

Continue Reading

Entrepreneurship

India’s first MotoGP team

Published

on

By

Until Ramji Govindarajan decided to start Ten10 racing, India didn’t have an independent Moto racing team. Soon with team member Sarath Kumar, not only did team Ten10 race in international circuits like the the Italian MotoGP in 2010, it also beat TVS Racing in the Indian National Motorcycle Racing Championship (INMRC) in the 125 CC category – that same year!

What prompted this Indian to go from the family business of owning petrol bunks to owning India’s first winning Moto racing team? You don’t want to miss this video.

Continue Reading

Trending