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Mindfulness in Business: The Science & Benefits



Mindfulness is non-judgemental present moment awareness. That means you’re not thinking about the past, you’re not thinking about the future, you’re 100% here-and-now. And rather than judging your experience as either good or bad you’re simply accepting it with curiosity.


Evolution has designed us to be miserable. Our ancestors survived to breed because they saw every potential threat as real; by running away from every rustle in the bushes they avoided being killed. Their brains evolved to cling to bad memories, anticipate worse in the future, and fear change and strangers. As a result our amygdalas, almond-sized parts of the brain, react more to negative than positive events, causing a “negativity bias“. Although many of us now live comparatively safe lives our brains still respond to everyday situations as though they mean life or death, noticing negative stimuli around five times more than positive and often interpreting neutral events as negative.


Mindfulness reduces the overreaction of the amygdala

The good news is through mindfulness we can rewire our brains, including reducing the amygdala’s overreactions. While once it was believed our brains were hard-wired by the time we reached adulthood, science has shown we continue to generate new brain cells throughout our lives. We can also modify the pathways signals follow within our brains and hence change our habitual ways of thinking.

There’s a saying  “cells that fire together wire together. Simplistically put, when particular messages often travel through our brains those connections become stronger, like pathways worn into a grassy meadow, meaning we’re more likely to think that way in the future. This is how a repeated action like driving eventually becomes automatic. It also means we can either accidentally or deliberately embed patterns of thoughts and hence emotions and behaviour. Given evolution has programmed us to feel disproportionate fear and focus on negative memories we’re naturally set up to feel anxious about the future and sad or angry about the past. However on the upside we can consciously choose to use our brains differently, in particular by practicing mindfulness, creating more constructive habitual thought patterns and emotions.

Meditation, one of the most common ways to practice mindfulness, has been demonstrated to increase activation of the anterior cingulate cortex (ACC). Activation of the ACC has a number of positive effects, including improving self-regulation and learning from past experience. In addition MRI scans of novices who undertook mindfulness meditation practices for 30 minutes a day over eight weeks showed “increased cortical density and thickness of the grey matter in the prefrontal cortex, the areas associated with empathy and compassion; and in the hippocampus, the brain area associated with learning and memory“. The increase in density is visible evidence these areas have become more active and effective.

Anterior Cingulate Cortex (ACC)

The Anterior Cingulate Cortex becomes more effective with mindfulness training


Better decision-making and strategic flexibility

Our evolution-imposed fear response encourages us to inappropriate knee-jerk responses. It narrows our perspective so we misinterpret situations and often miss the bigger picture. Meditation has been shown to promote improved problem-solving, with people more often choosing correct answers, learning from past experience, able to switch strategies when appropriate, and making less biased decisions.

Increased productivity through improved focus, memory and concentration

How much more effective could you be if you were able to maintain focus and concentration for longer periods of time? Heightened activity of the ACC helps you to resist distraction and keep you on-task, and undergoing mindfulness training only 4 times for 20 minutes per session has been shown to significantly improve memory and executive functioning.

Improved relationships

Meditation practices make it easier to add an all-important pause between stimulus and response. During that pause meditators are more often able to choose a constructive way to react to a situation. In addition practices such as loving-kindness meditation have been shown to provide many other benefits, including enhanced empathy and decreased bias towards others. All of these will help you to build stronger relationships with your stakeholders, better understanding and caring about their needs.

Less stress and more resilience

In today’s rapidly-changing business world our ability to thrive amidst the chaos is crucial. Mindfulness based stress reduction programs have been shown to  reduce burnout and improve well-being.

Reduced absenteeism and presenteeism

In her latest book “Future Brain – The 12 Keys to Create Your High-Performance Brain“, Dr Jenny Brockis refers to studies on presenteeism, the loss of productivity when an employee is present but at reduced capacity due to illness, stress or other distractions. Mindfulness practice reduces both absenteeism and presenteeism, improving mental and physical health through lower levels of stress, better sleep patterns, and a heightened sense of happiness. As a result you are able to be at work more often, happily and productively. You’re also likely to live longer!

Greater creativity

Some business problems can best, or sometimes only, be solved by a shift in perspective which allows the problem to be seen in a novel way; these are known as “Insight” problems. Insight problem solving is enhanced by increased mindfulness, and Guided Reflection is designed to bring about these valuable perspective shifts.


The busyness of business encourages us to feel we don’t have time to think, never mind minutes to spare for practicing mindfulness. We rush from meeting to meeting then home to juggle commitments with family and friends. If we’re lucky we may occasionally squeeze in an hour of exercise or a full night’s sleep. All of this contributes to high levels of stress and burnout and reduced levels of work performance.

However mindfulness practice can deliver benefits in as little as 10 minutes a day, an investment that pays for itself many times over. Meditation is the most common form of secular mindfulness practice, although other activities that keep returning the mind to the present moment can have similar effects. While practicing for longer will accelerate the benefits it’s the regularity that matters most. Practicing daily is ideal but it doesn’t matter if you miss a day occasionally.

Many people prefer to practice when they first get up in the morning, often rising early while the rest of the household is still asleep. This sets the tone for the day and you’re less likely to nod off than if you practice in the evening when you’re tired. Some like to practice twice, finding an evening session improves their sleep.

For your regular practice choose somewhere quiet and peaceful where you can be uninterrupted, ideally the same place every day, and set this place up with a comfortable place to sit. Your back should be upright but supported and relaxed, hands lightly rested in your lap, eyes either partially open but unfocused and looking downward or lightly closed.

There are many different guides to mindfulness practice; feel free to search the internet for one you like. This site describes five of the more common practices, plus there are many apps available to keep you on the mindfulness journey, some of which I’ve listed in this previous post.


In addition you can boost the benefits of your formal meditation sessions by seizing opportunities to meditate at other times, for example turning your attention to your breath while standing in a queue, waiting for an elevator or sitting at traffic lights. If you’re a complete beginner it can be very helpful to attend sessions led by an experienced guide, and even experienced meditators benefit from attending regular group meditation.

Want to be happier and more effective in your work?

Practice mindfulness and reap the benefits.


About the Author

This article was written by Fiona of threefold consulting.


Women on Top in Tech – Dr. Sanna Gaspard, Founder and CEO of Rubitection



(Women on Top in Tech is a series about Women Founders, CEOs, and Leaders in technology. It aims to amplify and bring to the fore diversity in leadership in technology.)

Dr. Sanna Gaspard is the Founder and CEO of Rubitection, a medical device start-up developing a diagnostic tool for early stage pressure detection, assessment, and management. She is an Entrepreneur, inventor, and biomedical engineer with a passion for innovation, entrepreneurship, healthcare and medical devices. She has received recognition and awards including being selected as a finalist for the Cartier Women’s Initiative Awards(’13), a semi-finalist for the Big C competition (’14), a finalist for the Mass Challenge Business accelerator in Boston, and taking 1st place at the 3 Rivers Investment Venture Fair’s Technology showcase (‘11). Her vision is to make the Rubitect Assessment System the global standard solution for early bedsore detection and management.

What makes you do what you do? 
I am driven to have impact and improve healthcare as I have a strong drive to problem solve, comes up with new ideas, and see them come to life.

How did you rise in the industry you are in? 
I first focused on getting the educational background and then I pursued the goals I have for myself. I got my PhD in Biomedical Engineering with a specialization in medical device development. Having the educational background is important as a woman and minority to assist people in taking your seriously.  After completing my PhD, I focused on bringing my invention for a medical device for early bedsore detection and prevention called the Rubitect Assessment System to market to help save lives and improve care.

Why did you take on this role/start this startup especially since this is perhaps a stretch or challenge for you (or viewed as one since you are not the usual leadership demographics)?
I started my startup, Rubitection , because I felt it was the best way to bring the technology to market. I knew that if I did not try to commercialize the technology, it would not make it to the doctors and nurses. I also have confidence that I could manage developing the technology since I had taken classes on entrepreneurship and had my PhD in biomedical engineering with a specialization in medical devices.

Do you have a mentor that you look up to in your industries or did you look for one or how did that work? How did you make a match if you did, and how did you end up being mentored by him/her?
No, I don’t have a specific mentor in my field. I am looking for one at the moment. However, I do look up to Steve Jobs and Oprah as examples of how one can start with nothing and work their way up and build a successful, global, and reputable business and brand.

Now as a leader how do you spot, develop, keep, grow and support your talent?  
I first try to find people who have fundamental technical or work experience to be competent to complete the work. I then evaluate the person for intangible skills like independent thinking, reliability, leadership, resilience, organizational skills, strong work ethic, open mindedness/flexibility, and good communication skills.

Do you consciously or unconsciously support diversity and why? 
I consciously make an effort as a minority woman in tech, I intimately understand the need to promote diversity within my business and outside my business. I first hire the best people for the job and also make a point to hire women and minorities qualified for the position.

What is your take on what it takes to be a great leader in your industry and as a general rule of thumb?  
It takes resilience, vision, being a team player, an ability to inspire others and delegate work, knowing your weakness, and knowing when to put your business or yourself first.

Advice for others?
My advice to others is to take calculated risks, pursue every opportunity, surround yourself with supporters, build your team with smart dedicated people, and stay focused on your vision. I am striving to implement this advice myself as I work towards commercializing my technology for early bedsore detection, grow my team, and recruit clinical partners to address an $11 billion US healthcare problem which affects millions around the world.

If anyone is interested in learning more about our work or company, please contact us at [email protected].

To learn more about Dr. Sanna Gaspard, CEO of Rubitection visit:

If you’d like to get in touch with Dr. Sanna Gaspard, please feel free to reach out to her on LinkedIn:

To learn more about Rubitection, please click here.

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Women on Top in Tech – Suzanne Wisse-Huiskes, Founder of MatchBox Consultancy and an Advocate at the Global Tech Advocates Network



(Women on Top in Tech is a series about Women Founders, CEOs, and Leaders in technology. It aims to amplify and bring to the fore diversity in leadership in technology.)

Suzanne Wisse-Huiskes is a Strategic Consultant and Founder at MatchBox Consultancy with offices in the United Kingdom and Nigeria. MatchBox provides expert advise in Impact Investing, Alternative Finance, Venture Capital, Fundraising, Women Leadership, Business Development, and Economic Empowerment. She is also an Advocate at the Global Tech Advocates Network. Dedicated to challenging talented entrepreneurs, Suzanne is an official mentor at startup/accelerator programs in Africa, Europe, and Asia. She was awarded top 400 most successful women in the Netherlands for two years in a row.

What makes you do what you do?
My drive is to enable entrepreneurs to grow their businesses by improving their access to funding. This can elevate an entire community. I believe that Alternative Finance can potentially be a powerful catalyst for shifting the way our financial markets work.

I love the ingredients of the alternative finance market: the innovative nature of the industry; the global playing field; the turbo speed of change. The market is booming and shows little sign of slowing down.

I founded MatchBox to support highly motivated entrepreneurs and investors in their mission to create profitable businesses with impact. MatchBox has become a trusted partner to these clients: they value our strategic and operational expertise, as well as our strong global network used to consult and connect. The requests vary from developing large investing programs to ensure access to capital for SME’s, to developing funding strategies for entrepreneurs. What works in one country may not work in others. We understand the local players and the local markets. This work is fully aligned with what is important to me.

How did you rise in the industry you are in?
I’ve been in the crowdfunding industry since 2008. Back then, Facebook only had a 100 million active users as opposed to the 2.000 million users today. Kickstarter, one of the world’s largest funding platforms, was yet to launch. Joining the industry that early in the game, allowed me to rise with it. I was fortunate to be part of initiatives that pushed the Alternative Finance ecosystem, first in Amsterdam, then on a broader European level.

Then later on other emerging markets began to interest me. I moved to Nigeria, to work in Africa’s fastest growing economy and home to exciting trends in capital and fintech. I familiarized myself with the investing ecosystems in African countries. Today, I work in alternative finance ecosystems in Asia, Africa and Europe. Being able to learn, share and compare best practices from different economies to me is key in the rise of the industry. Currently, the crowdfunding market in Asia alone is worth over 200 billion Euros. That’s huge!

Why did you take on this role/start this startup especially since this is perhaps a stretch or challenge for you (or viewed as one since you are not the usual leadership demographics)?
I’ve always followed my heart in my professional life. I focus on work that I am passionate about and am not afraid to take the path less travelled. So leadership, demographics never held me back. With my experience and skills I am well positioned to successfully get the job done. For me it doesn’t feel like it’s a stretch.

Even more so, my clients see it as a big advantage to have women on the job. I recently worked on an impact investing program in West Africa focussing on women-led SME’s and experienced the benefits of a diverse team. Women entrepreneurs see the world through a different lens and, in turn, do things differently.

Do you have a mentor that you look up to in your industries or did you look for one or how did that work? How did you make a match if you did, and how did you end up being mentored by him/her?
The industry was completely new when I started, with no seniors to learn from. As a strong believer in mentorship, I do reach out to people in other industries for feedback and to bounce ideas.

I also learn a lot from working with various entrepreneurs. Collaborating with Sir Richard Branson in the beginning of my career was encouraging. We did a successful Crowdfunding Campaign for the elephants in Botswana. But I’m equally impressed by entrepreneurs that make a huge impact on their community no matter the circumstances. I’ve seen exceptional people grow businesses in the poorest regions of Nigeria. One can only admire their leadership.

Now as a leader how do you spot, develop, keep, grow and support your talent?
For me, mentoring young entrepreneurs is a great way to develop and grow talent. My focus is usually on two mentees at a time to ensure there is enough time to discuss ideas and challenges. I worked at fintech startups for almost 10 years before founding MatchBox. So there are plenty of stories to share and learn from, both on failures as well as on successes.

Do you consciously or unconsciously support diversity and why?
I’m very vocal on the need for diversity. I’ve always found myself in the male dominated groups. First at University, then in my first corporate position, and later as a Board Member. At some of my MBA Finance classes, I was the only woman in a room of 50 men. It never bothered or intimidated me. It just made me work a little harder.

Nonetheless, diversity is much needed. I strongly believe the industry is missing out on many brilliant women. That is why I dedicate a great deal of time mentoring female entrepreneurs. We discuss the tools their businesses require to grow and attract the right type of capital. Investors still have a different approach towards female founders. This year, we are launching an initiative called ‘the Republic of Female Founders’, to provide practical tools and guidelines that are specific for this group.

What is your take on what it takes to be a great leader in your industry and as a general rule of thumb?
My general rule of thumb: If you want to go fast, go alone. If you want to go far, go together. For me, it’s all about collaborative leadership. My industry is becoming increasingly complex, so sharing best practices will bring us far. That’s why I became an Advocate of the Tech Shanghai Advocates, part of the Global Tech Advocates. This group of senior leaders in the tech community is created to champion and accelerate the growth of the local technology sector.

I am also a fan of the CrowdfundingHub and Crowddialog in Europe, and Ingressive in Africa for similar reasons: Ordinary people doing extraordinary things because they believe in the positive impact of innovation in finance. My peers are all trailblazers in the alternative finance industry, I consider myself to be in great company.

Advice for others?
I strongly believe in collaboration, so building business relationships is key. I truly foster my relations. To me it doesn’t feel like work, but rather like building bonds. Seek opportunities to connect and reach out. It really pays off to have a strong network. At MatchBox, I work with a network of exceptional local experts. If you need advice and consulting on your funding strategy, impact investing program or crowdfunding strategy, we will gladly work with you. Contact us at MatchBox.

If you’d like to get in touch with Suzanne Wisse – Huiskes, please feel free to reach out to her on LinkedIn:

To learn more about MatchBox Consultancy, please click here.

To learn more about  Global Tech Advocates Network, please click here.

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