Samsung is one of the most ubiquitous and recognizable brands that dominates Asia today in almost every single consumer goods category, from appliances to electronics. For Aziz Firat, there is just one big problem, the brand itself. Firat, a visual designer based in Netherlands, sought to demonstrate how there is still much for Samsung to do to truly achieve a synchronous brand. Firat sets out for us in a minamalist tradition, how he would design Samsung the brand:

The History Of Samsung The Brand:2Samsung, the problems:4

5 The Solution, A Creative Revolution:6

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8 Integration:9

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11 Using Colour For Product Differentiation:12

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19 Complete Synchronization:20Application:21

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