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Women on Top in Tech – Benedetta Arese Lucini, Co-Founder at Oval Money.

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(Women on Top in Tech is a series about Women Founders, CEOs, and Leaders in technology. It aims to amplify and bring to the fore diversity in leadership in technology.)

Here is my interview with Benedetta Arese Lucini, Co-Founder of Oval MoneyOval is the first solution that allows the digital natives of the on-demand economy, to finally get some sense of their finances, and become money wise. Oval’s vision is to create a simple financial solution for everyone, that speaks to the new generation of workers, with flexible income, variable expenses and limited access to financial products. At Oval, we are committed to financial inclusion, education, and fairness, and therefore we help tracking of everyday expenses and encourage savings based on personal life habits.

Oval_Logo


What makes you do what you do?

My reason to choose to study business and to then become an entrepreneur was simple. When I was a young child, I would often go to my father’s office to visit and he would let me sit at his desk, on a revolving office chair. I was in LOVE, and all my childhood dreams of being an astronaut or a marine biologist were swiped away that second. I wanted to be sitting in an office, on a revolving chair, playing with this “instrument” that had a funny keyboard as the letters were not alphabetically ordered. My father is an entrepreneur and at the time I had no idea of what it meant but I can probably start thinking that that day in his office, was more influential than I could have ever thought considering who I have become today.

How did you rise in the industry you are in?

I wanted a role that could develop the skills I knew I have from school. I had always been good in Math and loved the sciences and thought that finance could be a place where I could continue to use these skills and to learn the business, as a start to my dream of building my own. I then decided to go to business school to further expand my skills and to live in the US, the place I thought would give any entrepreneur the opportunities to rise. I moved to Silicon Valley after B-School and then Asia, always following the dream of using my skills to do something that mattered. When I moved back to Italy, to work as Country Manager in Italy I realized the tech and digital environment were not much developed and set out to advocate for the rise of this industry also here.

Why did you take on this role/start this startup especially since this is perhaps a stretch or challenge for you (or viewed as one since you are not the usual leadership demographics)?

I started Oval in February with 200€. I spent 30€ to open a company in the UK, and the rest for three flights return to London where my co-founders and I went to open a bank account. We realized that the so-called ‘fintech’ market was rapidly building new products that would slowly replace the dominance of banks and insurance companies. We wanted to do more; our mission is that of using technology to tailor financial education to every individual and personalize the steps that make a person, financially healthy, and thus included in the financial market, with access to transparent products. In the UK, a developed market and a financial center hub, an OECD study found that just about 50% of the interviewed pass the financial literacy threshold and that the youngest have a lower literacy that the over 40s.

We decided to tackle this huge problem, by building an app that can replace the branch financial advisor. Oval is built as an online community. We enable people to gain financial knowledge while connecting to each other with the help of a smartphone app. With Oval, setting money aside will become easier, and tracked simply, through analytics and personalization that empower and motivate to be money wise.

Do you have a mentor that you look up to in your industries or did you look for one or how did that work?

I always looked up to my father but growing up and through my diverse experiences, I always looked for mentors that could guide me. I tend to search for strong woman leaders, but also a man that are able to understand the potential I want to bring. My mentors have been diverse over the years and I have cherished them especially when making big decisions, big changes.

How did you make a match if you and how did you end up being mentored by him?

I have been lucky enough to meet people that inspired me over my career. Keeping in touch became my way to maintain the relationship, and digital channels helped a lot. The type of mentorship I received was specific during certain moments of my life and decision-making career, thus I tend to hold relationships with a number of mentors that help me for different reasons.

Now as a leader how do you spot, develop, keep, grow and support your talent?

I look for people that demonstrate their passion, talent and drive in what they do. I always support founders that have impressed me with their courage, and that have taught me something new. I believe that as a mentor, I am able to grow thanks to the people that I work with, and by growing as a person, I believe I help them grow as leaders. Learning leadership was a process that took time, it requires a lot of listening, and sometimes a little nudge, but helping people believe in themselves and in what they do is the key for me to support the talent.

Do you consciously or unconsciously support diversity and why?

I consciously support diversity and especially gender equality. I now from my past experience that industries such as finance and technology are extremely male dominated. I believe this creates a bias for a woman to believe it is their world also. For this reason, I make it a priority to find and mentor and also hire a woman as much as possible. I believe it starts at an early stage so I make sure to spend time mentoring young founders and university students, where I feel I can have the biggest impact. An Edelman Study shows that of the people interviewed, 75% will consult their community, before making a decision, thus building trust. If the community of woman can expand in these industries, and if they spend enough time being peers to girls thinking of their future, then  I believe it will be easier to reach equality.

What is your take on what it takes to be a great leader in your industry and as a general rule of thumb?

Leaders generally are outside trends. They see things differently from the rest of the world. The truly believe in their missions and will never stop at anything to make them happen. Generally, leaders can be charismatic but also pretty reserved and it is not always easy to spot these. In general, I think the best strength of leaders is courage and perseverance; courage to be different from the crowd and perseverance to pursue their vision no matter the obstacles.

Advice for others?

From my father’s time, things have changed dramatically. University then was for a small few and immediately brought to a job at a large corporation. The possible paths one could choose were very clear and very few, and year over a year your career would progress linearly at the same company until retirement. Graduate woman were only 30% of the total graduates, and very few reached corporate leadership.

Today things have changed, many could be the first in your family to achieve a degree and masters and so many more women have decided to study and enter the finance world. With more access, though comes more competition and the labor market is not as “rosy” as it used to be. Entering the job market and navigating it probably feels like a bigger challenge, but I actually think this new industrial revolution will redefine jobs and skills.

Marc Andreessen, one of the leading venture capitalists in Silicon Valley, famously said; “The spread of computers and the internet will put jobs in two categories: people who tell computers what to do, and people who are told by computers what to do.”

At this point, my advice is to choose between three roads. Ignore the changes that are happening and let them pass by; select to hinder innovation and fight it but eventually even if its effects are delayed it will prevail. Or chose to embrace it, and transform careers thanks to the disruption happening, becoming at the frontrunner of this change.

The World Economic Forum Future of Jobs Report estimates that 65% of children entering primary schools today will ultimately work in new job types and functions that currently don’t yet exist. What does this mean?

Even with the best of education, people’s time spent learning after university will continue to increase. They great thing is that the skills that will be valued the most over the next 5–10 years are Complex Problem Solving and Creativity, something that entrepreneurs are good at! What I hope is that these abilities will help new generations of leaders find their roles and truly take on the world’s problems and go find solutions in a way that gives back to communities or society as a whole.


To learn more about Oval Money, please see https://www.ovalmoney.com/.

I am a huge fan and cheerleader of Women Leaders — If you know of an AMAZING Woman Founder, CEO, Leader in Tech or you are one yourself — Write me here.
AMPLIFY Conscious Business Leadership with me.

Callum Connects

Jace Koh, Founder of U Ventures

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Jace Koh believes cash flow is the lifeblood of your business. Understanding it will enhance your ability to run and manage your business.

What’s your story?
My name is Jace Koh and I am the Founder of U Ventures. I’ve always been inclined towards investment and entrepreneurship. I’ve played a hand in starting businesses across these industries – professional services, cloud integration, software and music. I believe that succeeding in business is tough, but that’s what makes the rewards even sweeter.

What excites you most about your industry?
Everything excites me. These are my beliefs:

  • Why is accounting important?
    The accounting department is the heart. Cash flow is like blood stream, it pumps blood to various parts of the body like cash flow is pumped to various departments and/or functions in a business. It is vital to the life and death of the business.
  • Is accounting boring?
    Accountants are artists too. They paint the numbers the way they want them to be.
  • What makes a good accountant?
    A good accountant can tell you a story about the business by looking at the numbers.
  • Why is budgeting and projection important?
    Accountants are like fortune tellers, they can predict the numbers and if you wish to understand your business and make informed decisions, feel free to speak to our friendly consultants to secure a meeting.

What’s your connection to Asia?
I was born and raised in Singapore, and here’s where I want to be.

Favourite city in Asia for business and why?
Singapore is my favourite city. We have great legal systems in place, good security and people with integrity. Most importantly, we have a government that fosters a good environment for doing business. I recently went for a cultural exchange programme in Hong Kong to learn more about their startups. I found out that the Hong Kong government generally only supports local business owners in terms of grants. They’ve recently been more lenient and changed the eligibility to include all businesses that have at least 50% local shareholding. But comparing that to Singapore, the government only requires a 30% local shareholding to obtain government support. In the early days of starting a business, all the support you can get is precious. It’s great that we have a government that understands that.

What’s the best piece of advice you ever received?
The best time ever to plant a tree was 10 years ago as the tree would have grown so big to provide you with shelter and all. When is the next best time to plant a tree? It is today. Because in 10 years time, the tree would have grown big enough to provide you shelter and all.

Who inspires you?
Jack Ma. His journey to success is one of the most inspiring as it proves that with determination and great foresight, even the poorest can turn their lives around. I personally relate to his story a lot, and this is my favourite quote from him, “If you don’t give up, you still have a chance. Giving up is the greatest failure.”

What have you just learnt recently that blew you away?
I’ve faced multiple rejections throughout my business journey, and recently came across a fact on Jack Ma about how he was once rejected for 32 different jobs. It resonated very deeply and taught me the importance of tenacity, especially during tough times.

If you had your time again, what would you do differently?
Nothing. I live a life with no regrets. Everything I do, regardless of whether it is right or wrong, happy or sad, and regardless of outcome, it’s a lesson with something to take away.

How do you unwind?
I love to pamper myself through retail therapy and going for spas. I also make a conscious effort to take time off work to have a break outside to unwind as well as to uncloud my mind. This moment of reflection from time to time helps me see more clearly on how I can improve myself.

Favourite Asian destination for relaxation? Why?
Taiwan! Good food with no language barriers and the people are great!

Everyone in business should read this book:
I don’t really read books. Mostly, I learn from my daily life and interactions with hundreds of other business owners. To me, people tell the most interesting stories.

Shameless plug for your business:
We’re not just corporate secretaries, we’re “business doctors.”
U Ventures is a Xero certified advisory firm that goes beyond traditional accounting services to provide solutions for your business. You can reach us on our website: http://uventures.com.sg/

How can people connect with you?
Converse to connect. You can reach me via email at [email protected] or alternatively, on LinkedIn here: https://www.linkedin.com/in/jacekoh/

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started,
built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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Callum Connects

Ray Ferguson, Founder of Caber Partners

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Ray Ferguson left the banking world and returned to Asia to explore exciting fintech opportunities.

What’s your story?
I am the Founder of Caber Partners, a Singapore based MAS Licensed Fund Manager and Financial Advisor investing and working with companies focused exclusively on the intersection of finance and technology. I work specifically in the areas of payments, insurance, wealth management, alternative lending and blockchain.

I am also Chairman of Singapore Life which was founded last year. It is the first new local life company in Singapore. Concurrently, I chair Youtap a business which is creating a cashless e-money processing backbone providing real-time interoperable settlements of all consumer e-money payments to the merchants, e-money providers, retail and FMCG distribution groups, and banks across emerging markets.

My 30 year journey as a banker had its main leg with Standard Chartered Bank, where I held multiple country chief executive and regional leadership roles across four continents. I spent 6 years as Regional CEO, South East Asia and Chief Executive, Singapore. After Standard Chartered, I moved to Bank ABC, Bahrain and assumed the role of Group Chief Banking Officer where I took care of the group’s banking businesses worldwide.
Last year, I decided to step down after 3 years from my role with Bank ABC to return to Asia to pursue interesting and exciting opportunities that fintech disruption was providing.

What excites you most about your industry?
The sheer pace of technological innovation in the financial sector, and how it is up-ending the traditional models and traditional players. There are huge implications and benefits for efficiency, transparency and importantly financial inclusion which will drive growth in emerging markets.

What’s your connection to Asia?
I have lived in and worked in Asia for more than 30 years. I first came to Singapore in 1994 and today I am a proud Singapore citizen, and to me Singapore is home.

Its an invigorating environment. Asia is in the middle of an historic transformation. If it continues to follow its recent trajectory, by 2050 its per capita income could rise sixfold in purchasing power parity (PPP) terms to reach Europe’s levels today. It would make some 3 billion additional Asians affluent by current standards. By nearly doubling its share of global gross domestic product (GDP) to 52 percent by 2050, Asia would regain the dominant economic position it held some 300 years ago, before the industrial revolution. This is a big deal and I’m excited to be part of it!

Favourite city in Asia for business and why?
Definitely Singapore! Singapore is known for being a business-friendly country and it was crowned the best country in World Bank’s “Ease of Doing Business List” and ranks as the top 3 in the World Economic Forum’s “Global Competitive Index.” Singapore is an attractive hub, for both businesses and has a great community to live in.

What’s the best piece of advice you ever received?
Listen intently and you will know what you don’t know.

Who inspires you?
Nelson Mandela

What have you just learnt recently that blew you away?
That the global mobile wallet market was valued at approximately USD 594 billion in 2016 and is expected to reach approximately USD 3,100 billion by 2022, growing at a CAGR of around 32% between 2017 and 2022.

If you had your time again, what would you do differently?
I would have learnt to code.

How do you unwind?
Exercise, golf and sailing large catamarans.

Favourite Asian destination for relaxation? Why?
Phuket. Easy to reach, Thai people and service, breadth of choice of locations/accomodation and great sailing weather.

Everyone in business should read this book:
Good to Great – Jim Collins. It’s about how companies transition from being good companies to great companies, and how and why most companies fail to make the transition.

Shameless plug for your business:
Caber Partners team is uniquely connected with our networks and experience in fintech markets, investing and banking and business growth solutions throughout Asia and across the emerging world.

How can people connect with you?
Come connect with me through my LinkedIn at https://www.linkedin.com/in/rayfergusonscb

Twitter handle?
Rayferguson888

This interview is part of the ‘Callum Connect’ series of more than 500 interviews

Callum Laing is an entrepreneur and investor based in Singapore. He has previously started,
built and sold half a dozen businesses and is now a Partner at Unity-Group Private Equity and Co-Founder of The Marketing Group PLC. He is the author two best selling books ‘Progressive Partnerships’ and ‘Agglomerate’.

Connect with Callum here:
twitter.com/laingcallum
linkedin.com/in/callumlaing
Download free copies of his books here: www.callumlaing.com

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